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1. Research
Joshua Blakeley

2. Existing Product
This
photograph
was captured
by Virtual
Photography
Studios
The effect that
has been applied
is Bokeh, you can
see this as the
light has been
distorted.
The shot has been
taken on an
overpass of a busy
road that’s along
side with a river.
The shot has been taken
on an angle so you can
see both the buildings
along side the road with
the river to contrast that
in cities there is wildlife
This would appeal
to and younger and
an older audience
because it gives the
younger audience
an idea of cities
that they aren’t just
metropolises, and it
would appeal to
older people
because it shows
there is still a
natural effect in
cities

3. Existing Product
This was
created by
an
anonymous
Pinterest
user. This really
captures a city
through the
focus of the
glasses.
The only prop used
in the photo is the
glasses which
emphasises the
minimalist value of
the photography
style.
The colours are really
captured with the
glasses which makes
the colour pop out to
the viewer.
The picture could also bring up
the amount of tourists
because it could drive them to
see the full image as the
photo teases the skyline.
The image really
emphasizes the building
lights, which can make the
rest of the image seem
abstract.
The photo could intrigue outsiders to photography
which could increase the industry with a flock of new
photographers.
This also follow the rule of
thirds as the glasses align
with each corner of the
center part.

4. Existing Product
This
photograph
was taken by
someone at the
iPhone
Photography
School
Since the camera
has been placed
so close to the
ground it makes
it seem like the
building is far in
the distance but
in reality its
quite close.
The photo has no
effects placed on it
which makes it
totally original and
captures the beauty
of this back street.
There are a multitude of colours which
cover each building, the colours all
contrast each other which makes it
brighter as the sun light doesn’t hit it.
Again with this
photo it uses
the rule of
thirds with the
rails for the
tram.

5. Existing Product
This type of photo was
captured by Resource
Magazine
The photograph
captures a
apartment building
and a sign in the
highest street area
in LA.
There has been a colouring effect put on
during post-production to make it seem
less realistic and more characteristic so
people could see a new perception on the
tower in LA.
The only lighting
in the photograph
from the sun
which has been
dimmed down in
post-production to
add more of a
silhouette in the
photo.
This would appeal
to an older
generation as they
get to see a
photograph taken
in a style that they
might have grown
up with.

6. Existing Product
This
photograph
really focus’
on the
lighting of
the board,
using the
back drop to
re-focus on
the sign
This photo was
captured by
Mathew Cole
The angle is set to use the
background to make the light
highlighted rather than the area
in the background.
The only prop
is the
illuminated
sign.
It gives of a
sense on
nostalgia to the
viewer, it
reminds you
almost of an
American diner
style.
With this
photo the
rule of thirds
really
harnesses in
the light.

7. Research Analysis
• What common features do the researched products
have?
– The two Bokeh photos both use light to bring out the best
of the location, which can emphasise the colours.
– They all view cities with different aspects, there is always a
different city/area.
• What aspects of the research will you include within
your on work?
– I will use the 1st & 2nd technique (bokeh photography)
because it can give away a lot about photography as it uses
light in a way that no other technique does. It will also
express my own style of photography and editing.

8. Questionnaire Analysis

9. Audience research
• Observation: People easily give away there names.
• What this says about my audience: They are happy to
give me information
• How will your product appeal to this audience: N/A

10. Audience research
• Observation: The average age is quite high
• What this says about my audience: There a bit older
• How will your product appeal to this audience: It shows
the average age for people liking photography

11. Audience research
• Observation: People enjoy photography.
• What this says about my audience: They enjoy
photography as well as me
• How will your product appeal to this audience: If
they enjoy photography the will surely like my work.

12. Audience research
• Observation: Few people know what bokeh
photography is.
• What this says about my audience: They don’t look
over extensively into different styles of photography.
• How will your product appeal to this audience:

13. Audience research
• Observation: There is majority females answering.
• What this says about my audience: More females are
interested in photography.
• How will your product appeal to this audience: It will
appeal to more people since more females answered.

14. Audience research
• Observation: Its 50/50
• What this says about my audience: Some people have tried it and
some haven’t.
• How will your product appeal to this audience: Just because
someone hasn’t tried something doesn’t mean they won’t like it.

15. Audience research
• Observation: it was quite evenly spread.
• What this says about my audience: Different people like
different things.
• How will your product appeal to this audience: People
can always see new things.

16. Audience research
• Observation: Lots of different opinions
• What this says about my audience: It show that people
have different perspectives on photography
• How will your product appeal to this audience: These
people all had positive words associated with photography.

17. Audience research
• Observation: The majority of people has experimented with photography.
• What this says about my audience: Generally people have tried
photography.
• How will your product appeal to this audience: People can see what I have
to create and see If they want to explore photography more extensively.

18. Audience research
• Observation: Lots of people thought that the questionnaire was
alright
• What this says about my audience: They mostly like photography.
• How will your product appeal to this audience: It will give them
something different to experience rather than see.

19. Interviews

20. Interview 1
1. Do you enjoy photography? Elaborate why.
2. What would you consider photography to be? (hobby,
profession etc.)
3. What sorts of photography do you like?
4. Where do you consider photography culturally appropriate?
5. What would you consider a good age for people to
appropriate with photography?

21. Interview 1 Answers
1. Yes I do because it’s creative.
2. I would consider it to be a hobby and a profession.
3. Minimalist
4. Weddings etc.
5. Any age.

22. Interview 1
• Observation: Positive Feedback.
• What this says about my audience: It generally
says that they like photography and most
likely to like my future work.
• How will your product appeal to this
audience: Generally people enjoy
photography enough to take a look at it.

23. Interview 2
1. Do you enjoy photography? Elaborate why.
2. What would you consider photography to be? (hobby,
profession etc.)
3. What sorts of photography do you like?
4. Where do you consider photography culturally appropriate?
5. What would you consider a good age for people to
appropriate with photography?

24. Interview 2 Answers
1. I like photography but I don’t like take pictures of myself.
2. I think the photography could be a hobby and a
profession.3.Landscape
4. Weddings, festivals.
5. Teenagers, adults and middle age.

25. Interview 2
• Observation: Generally Positive.
• What this says about my audience: They
audience is generally positive.
• How will your product appeal to this
audience: Again lots of people enjoy
photography and lots of people would like to
see new pieces.

26. Interview 3
1. Do you enjoy photography? Elaborate why.
2. What would you consider photography to be? (hobby,
profession etc.)
3. What sorts of photography do you like?
4. Where do you consider photography culturally appropriate?
5. What would you consider a good age for people to
appropriate with photography?

27. Interview 3 Answers
1. Yes because some specific types of photography are original in
the way they originate.
2. It can be anything you can make it into.
3. Headshots/Specific Back drops.
4. As long as its respect full it should be done anywhere.
5. Around 16 because you might have the opportunity to get the
equipment that would create sheer awe.

28. Interview 3
• Observation: They answers were generally
informal/creative.
• What this says about my audience: They will
appreciate photography and where its come
from.
• How will your product appeal to this
audience: My photography will be localised
near home, which makes its more meaningful
for the audience.

29. Audience Profile
Category Demographic Content to appeal to this audience
Age Range Teenagers+
• Any one can be a fan of photography but
people can get a real grasp for the photos
shown, they can also come up with their
own meanings behind the photos.
Gender Both Genders
• Again anyone can enjoy photography,
regardless of of gender, etc.
Psychographic Any Psychographic
• It shouldn’t matter how you do things to
enjoy what you want, photography is for
everyone. It can also enlighten those with
certain opinions.
Social Status Any Social Status
• Again it shouldn’t matter how your living
standards you can still appreciate
photography, you can always look to be
inspired by anything.

30. Research Evaluation

31. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• One strength of product research is that you can see what's already been done, which
gives you the opportunity to come up with a unique photo.
• One weakness of product research is that it can take away from your present ideas, it
also might look like yours trying to copy what’s already been done.
– Questionnaires
• One strength of questionnaires is that you get direct answers quickly so you can see what
others think about photography.
• One weakness of questionnaires is that it takes time to get results, also some results
might not be what you were hoping for.
– Interviews
• One strength of interviews is that you can go into a more personal level of detail
compared to product research and questionnaires.
• One weakness is that it can be complicated trying to come up with questions for the
interviewee and also it can be difficult for people to come up with intricate answers.

32. Research Evaluation
– What sort of a response did you get?
• The response showed that generally enjoy photography.
• Not many people knew what bokeh photography.
• People generally liked he questions provided.
– How did you distribute your survey? Give an advantage
and a disadvantage
• One advantage to this research is that you can send it straight to the
people you know will give legitimate answers, so you won’t get any spam
answers.
• One disadvantage to this research is that it can take time to get enough
responses, also getting it to people can take time as they might not be on
hand to answer straight away, and when your on a time frame it can be
difficult to find alternatives.