p7

1. Research
Your Name

2. Existing Product
This product is similar to my final
product because a lot of my work
is photos in black and white with
certain objects in colour. Such as,
a photo of an abbey arch with
the grass in colour and the
building in black and white.

3. Existing Product

4. • This collage is also similar to the photos that
are included in my portfolio. My port folio also
has 90’s fashion in it, however the theme
black and white with certain objects still
stands. A person will be dressed in 90’s
fashion stood in a wood with him in colour
and the wood in black and white.

5. Existing Product

6. • This product is similar to my final product
because a lot of my work is photos in black
and white with certain objects in colour. Such
as, a photo of an abbey arch with the grass in
colour and the building in black and white.

7. Existing Product
This product is similar to my final
product because a lot of my work is
photos in black and white with certain
objects in colour. Such as, a photo of an
abbey arch with the grass in colour and
the building in black and white.

8. Existing Product
This photo inspired
me because of the
different colours and
tones. I like the
colours tones in this
photo because they
give a warm feeling
with the reds,
yellows, oranges
browns.
The person in the
photo fits in with the
colours and the
background because
of the colours she's
wearing. Her clothes
also fit in with the
theme because they
are warm clothes
with warm colours.
I like the way she is the main focus in this
photo. The background is very busy but it
works well how the trees are blurred out and
its only her and the floating leaves in focus.
This is called rack focus.

9. Existing Product
The colours have a
warm feeling and
gives the impression
you are in a magical
world, or as if you
are in paradise. The
photo has a tranquil
feeling to the
audience.
The photo makes people feel
free, at peace, warming and
overall in an amazing mood.
This photo inspired me
because the golden look made
me feel relaxed and I could
picture myself walking in
between the crisp trees with
the dogs on a bitter day.

10. Existing Product
I like this photo
because I like
how they have
used the rack
focus. The leaves
look very
vibrant, clear
and sharp.
I like this photo a lot because of
all the golden colours. The
colours automatically make me
smile and feel relaxed.

11. Existing Product
I like this photo
because I like the
way the
photographer has
put a frame around
the subject but has
leaves coming out
of the frame.
I also like this
photo because
it still has
some golden
colours but
not as vibrant,
the photo has
a vintage look
to it and is still
a bright photo
to make
people feel
relaxed not
gloomy.

12. Research Analysis
What common features do the researched products have?
• The common feature is nature and out doors, the black and white
photos are taken outside and the model photos of Jenifer Aniston
and Courtney Cox are taken outside.
• In the photos I have researched there are Lots of leaves, portraits of
people in the woods, trees, golden colours, a lot of nature photos.
What aspects of the research will you include within your on work?
I will include golden colours, leaves, trees and portraits of people in
leaves, trees or woods.
I will include the nature and outdoor theme and the 90’s fashion, also I
will include some ideas of the red umbrella in my portfolio.

13. Questionnaire Analysis

14. Audience research
• Observation: gender
• What this says about my audience: the majority of them are female.
• How will your product appeal to this audience: my product will appeal to
my audience because I have feed back to see how many males and
females have responded, both genders have so I know it will interest my
audience.

15. Audience research
• Observation: asking what time of the year my audience prefer.
• What this says about my audience: the feedback has shown that my audience
prefer summer but it will be hard to get photos for summer. However some of my
audience also like autumn which works well because we are currently in autumn.
• How will your product appeal to this audience: because some of my audience like
the season autumn.

16. Audience research
• Observation: question about the future.
• What this says about my audience: my audience like to travel more
than have a good career.
• How will your product appeal to this audience: because I also like to
travel and I can use previous photos from different places ive been
in my product to suit the season.

17. Audience research
• Observation: question about where they would like to travel.
• What this says about my audience: this makes my audience interesting
because they would like to go everywhere not just particular places.
• How will your product appeal to this audience: this will appeal to my
audience because me and my audience have a lot in common which is
good because I have a connection with my audience.

18. Audience research
• Observation: what style of photography they prefer.
• What this says about my audience: this says that my audience
prefer nature photography over other types such as portrait.
• How will your product appeal to this audience: this will appeal to
my audience because my portfolio contains a lot of nature
photography.

19. Audience research
• Observation: explaining why they like their favourite style.
• What this says about my audience: this shows that they like the way the animals
look through the lense and they think that nature looks nicer to take pictures of.
• How will your product appeal to this audience: this will appeal to my audience
because their comments are the same as how I feel so I can do what they like.

20. Audience research
• Observation: what style they like the photographs In.
• What this says about my audience: they prefer colour or black and
white with one object in colour.
• How will your product appeal to this audience: this will appeal to
my audience because I can please the whole audience by having a
mixture of styles

21. Audience research
• Observation: do they like the photos edited or straight from the camera.
• What this says about my audience: this shows that my audience prefer straight
forward shots rather than edited shots.
• How will your product appeal to this audience: this will suit my audience because I
also prefer straight forward shots rather than using Photoshop, because your
photos are more unique when they haven’t been edited and its kind of false
advertising your ability by editing your photo.

22. Interviews

23. Interview 1
• out of these selections which objects do you prefer to take photographs of? A)
birds B) trees C) rivers D) lakes.
D
• Where is your favourite place in the world?
New Zealand
• What is your favourite animal in the UK?
Dogs
• What is your favourite animal around the world?
Bald Eagle
• Do you prefer relaxing holidays or activity holidays?
Relaxing Holidays

24. Interview 1
• Observation: questions that weren’t in my
questionnaire.
• What this says about my audience: that he
likes natural places. For example new Zealand
is where the shire from lord of the rings where
filmed.
• How will your product appeal to this
audience: because my photos are taken in
natural places.

25. Interview 2
• out of these selections which objects do you prefer to take photographs of? A) birds B) trees C)
rivers D) lakes.
c) Rivers
• Where is your favourite place in the world?
Chamonix, France
• What is your favourite animal in the UK?
dear
• What is your favourite animal around the world?
Elephant
• Do you prefer relaxing holidays or activity holidays?
Activity holiday

26. Interview 2
• Observation: questions that weren’t on my
survey.
• What this says about my audience: that they
like to travel and animals.
• How will your product appeal to this
audience: this product will appeal to my
audience because my photos will contain
photos of animals and photos from different
places.

27. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Based on my survey
the people who took
my survey where
aged 16 and above.
• Based on the results from my survey my audience
like these aspects of photography: photos in colour,
nature photography, straight forward photos,
photos from different places and photos of animals.
These are the aspects I will focus on.
Gender
My product appeals
to both genders as
both genders took
part in my survey.
• My product is not based on any gender as it is a
landscape, nature and portrait based product.
Psychographic
I think my product
will appeal to the
psychographic group
balanced.
• My project will appeal to this group because my
product is not aimed at one type of person, one
specific age group, one social status, one genre of
photography it is a mix. Yes it is based on autumn
but it’s a mix of different things, not just doing
photos of animals or trees, it’s a mix.
Social Status
My product is not
aimed at any social
status, anyone can be
pleased by my
product.
• Based on the results from my survey any social
status have taken my survey. I know this because I
did not ask questions about their social status as
my product can appeal to any social status.

28. Research Evaluation

29. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research: the product research was useful because it gave me
feed back to know what my audience are interested in.
– Questionnaires: I found that the questionnaires were more reliable and
accurate because I asked multiple people who all had different views and
comments. The survey helped me know my audience more than the
interviews.
– Interviews: the interviews were also helpful because it allowed me to ask
questions that I had thought of after sending out my survey. This allowed
me to get more feedback, however the interview didn’t give me as much
feedback as the survey.

30. Research Evaluation
– What sort of a response did you get? I got some positive and some negative
responses. For example my two most useful responses were “ rack focus” as it
taught me something new, and “because i like looking through the lense to see a
different version of what I'm looking at” I thought this response was useful because
it told me not only what he likes but in a way also how he feels.
– How did you distribute your survey? Give an advantage and a disadvantage
Advantage: using the online survey is useful because if I was wanting to target a
certain age group I could put it on social media for responses, also I can receive more
responses as I can put it online and any geographical location can fill out my survey.
Disadvantage: using an online survey can also be a bad thing because people could
either not fill it out, or they can give a useless response or a unhelpful response,