research

1. Research
Benjamin-Partner

2. Existing Product
https://youtu.be/qqXtXI274HM
In the documentary
They use an overview
Shot to film the battle ground to
Show what it was like being in that time
They also use a short/small
camera shot to show the
struggling people and how the
dealt with the war
They use high angle and wide shots to show all the planes and the
boats which is good because you can see all the action of the
boats/planes and you can see the background as well so it shoes
what colours are there and you can see everything
The zoom in on pictures and explain
who, how, why and what it is explain
about the person, thing, animal or a
machine
The colours are dark and gloomy
Because of the old recording and
Back then everything was In black
And white
The colours show how it felt living
During the war, dark, sad, depressing
And gloomy

3. Existing Product
The colours are bright and stand out
Which means it will get attention
because it stands out
So more people will look at it which
mean it will get more people
interested
It makes people want to watch basketball and get in to the spor
It also shows some of the good stars in the NBA at the time
The effects at the bottom of the poster are cool the fade works
Well with the background which will leave people impressed
The picture of the player were taken with a green screen behind them so they
Could add the effects in
The font stands out, it’s big
and bold so people can
see/read it and the colour is
silver so it’s like a royal
colour.
The lighting it bright
In a studio it would be a
White light covering them
All with to big lights in front
Of them

4. Existing Product
https://youtu.be/8dFSIMh7dNE
The documentary is people talking about the mental health
And how they have dealt with it.
The colours are bright because they are
outside while recording the people talking
They use a wide range of different camera shots
These include, small shot, wide shot, long shot and
They zoom in on what the people in the video are doing
Some of them film themselves like a vlog
Which is interesting be it show another short camera shot
They slow some scenes down so the
audience feel what’s going on with them
They use filters to make to background darker
To set the mood and the tone

5. Research Analysis
• What common features do the researched
products have? I have touched on colours,
moods, camera angles and tones which all the
different products have.
• What aspects of the research will you include
within your on work? The camera angles and
some of the colours.

6. Questionnaire Analysis

7. Audience research
• Observation: 37.50% said they would like a wide and thin camera
shot
• What this says about my audience: my audience want clear and big
clips of what’s going on in the short-film
• How will your product appeal to this audience: I will take their
advice and use wide and thin camera shots.

8. Audience research
• Observation: 37.50% said they would prefer 7-10 mins
• What this says about my audience: they would like a short film that
not to long or to short so like in the middle which I agree with.
• How will your product appeal to this audience: I will take their
advice but I’m still thinking how long it should it be.

9. Audience research
• Observation: 87.5% said that Dyslexia is a problem and that school/government
need to do more which I agree with.
• What this says about my audience: they agree that people with dyslexia need help
and want people with dyslexia to sussed and do just as well as others
• How will your product appeal to this audience: I agree with my audience and I will
use their answers in the short-film.

10. Audience research
• Observation: 50% said they want natural lighting (like the sun and
normal everyday lighting).
• What this says about my audience: they want it real and natural is
better that the other lighting styles.
• How will your product appeal to this audience: I agree and I will use
my audiences advice in my short film.

11. Audience research
• Observation: 56.25% of my audience want a poster that is big and
bright.
• What this says about my audience: they like bright colours and want
something that gets their attention.
• How will your product appeal to this audience: I agree and I will be
using a big font and bright colours for my poster.

12. Audience research
• Observation: 81.25% want normal text and basic like normal DVD
cover.
• What this says about my audience: they just want a normal
standard DVD cover
• How will your product appeal to this audience: I will make a DVD
cover with their advice

13. Audience research
• Observation: 31.25% said pop/dance and with hip/hop not that far
behind with 25%
• What this says about my audience: they think pop works better
with the type of short-film I’m doing
• How will your product appeal to this audience: I will add pop music
to the short-film.

14. Audience research
• Observation: 60% want me to interview a student with dyslexia and
a teacher
• What this says about my audience: they want views from teachers
and students who have dyslexia.
• How will your product appeal to this audience: I will interview a
teacher and a student with dyslexia.

15. Audience research
• Observation: 62.50% says all of them which is correct
• What this says about my audience: they know what
dyslexia and what it is.
• How will your product appeal to this audience: it’s
what I’m going to explain but it’s good they know

16. Audience research
• Observation: most people said a microphone and a camera
• What this says about my audience: they good quality film
and great sound so they can understand it.
• How will your product appeal to this audience: I will use a
camera and a microphone to record the short-film.

17. Interviews

18. Interview 1
• What do you think about Dyslexia and why?
• What’s your favourite camera shot and why?
• What type of fonts and colours should I have
on the poster and why?
• What type of music should I use in the short
film and why?
• Would you want to see a short film about
Dyslexia and why?

19. Interview 1
• Observation: 1 it effects people because they wont be able
to read and sign signatures 2 some people joke about it but
I think it serious because some people really struggle with
it 3 pink because it bright and stands out and medium
because it easier to read 4 hip-hop because it sad and
depressing so it would work well 5 yes because I want to
see how they struggle and how they deal with it.
• What this says about my audience: they are interested
about dyslexia and want to find out more
• How will your product appeal to this audience: I will add
some stuff they want and take their word for some things.

20. Interview 2
• What do you think Dyslexia effects in people?
• Do you think people take Dyslexia seriously?
• Do you think the education system need to
step their game with help people with
Dyslexia?
• What would be the best background/colour
for the short-film?
• Are you interested in learning about Dyslexia?

21. Interview 2
• Observation: 1 it is an important issue because it effects loads of
the younger generation and they need help with it 2 yes and no
because they try and help people but they usually don’t and I think
the education system needs to more with dyslexia 3 yes as I said in
question 2 because there are some many people struggling with
and need help so they need to be more helpful and supportive 4
they day light because if it sunny it would set a sad but happy mood
but it will most likely be cloudy so that would a be a sad and gloomy
mood which Is good as well 5 yes, because I want to know how
people deal with it and how they cope when they grow up.
• What this says about my audience: they are interested in learning
and have good taste in colour and lighting sense
• How will your product appeal to this audience: I will take their
advice and use it help me

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14 and above • Kids with dyslexia are about to do their
GCSE’s and will worry them so they wold be
interested and adults so they can help their
children too.
Gender
both • Any gender can watch because both gender
can get dyslexia and anyone can learn about
it?
Psychographic
Balanced • Because I think a lot of people will want to
hear about it not just business men
Social Status
Type A • I think they’ll be interested In what it is
about and will want to learn more about it

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– Strengths: I spoke well about the products and said how I thought the lighting,
angles, sound and mood was like very well
– Weaknesses: could of wrote more detail about what I was saying
– Questionnaires
• Strengths: I found good answers from my audience and got go feedback with the idea I have
and they want to know more about the topic.
• Weaknesses: I could of put more into the question like asking why in the last question but I
think I did well
– Interviews
– Strengths: I got the information I needed and it helped me think of idea to use in
the short film and my poster
– Weaknesses: some of the question had kinda the same answers.

25. Research Evaluation
– What sort of a response did you get?
I got some answers that surprised me and some that I knew would be the answer
Some of the written answers I got were very jokey and funny but I cant use it in my
actual products
– How did you distribute your survey? Give an advantage and a disadvantage
• Advantages: I got good answers and I understand
what my audience are expecting from the short-
film
• Disadvantages: I got some bad when I mean bad I
mean jokey answers that I didn’t need but they
were funny to read.