This radio advertisement promotes Coke by using an upbeat song and ambient natural sounds shown to improve engagement. The main message is that things go better with Coke. It targets teens aged 16-19 by appealing to their music preferences and subconsciously through the proven effects of nature sounds. Legal and ethical considerations were made to avoid offensive content and copyright issues.

1. Working Title:
Coke Radio Advert
Target Platform:
On the radio
Genre:
Audio Project
Language / Territories
Worldwide
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The advert that our group produced was great for our target audience because we knew that if
used trending music (Feels like summer) then it would be attractive the demographic that we are
pandering to. We need this because the reason for adverts is to sell a product and we knew that
people who like a certain this will be more likely to buy it so this was a great move on our behalf as
a group. Also, we used various ambient sounds such as birds tweeting, waves splashing and coke
noises like bottle opening and fizzes. It has been scientifically proven that these types of sounds
stay sub consciously in one’s mind which is great because we want our audiences engaged.
One Line SalesPitch:
Things go better with coke
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
The aimed audience are teens 16-19

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?