1. Working Title:
What is it called? Party with coke.
Target Platform:
What media platform/platforms would you release the product on? Instagram and discord and
capital FM and twitch and YouTube
Genre:
What sort of a media product is a radio advertisement
Language / Territories
What countries would you release it in? everywhere but Cuba and north korari. Would it be suitable
worldwide or is it targeted at a specific population? Worldwide. Is it unsuitable for any cultures or
beliefs? It is not unsubtle for anyone
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
What is your product about? It is about coke Discuss how it works to communicate a message to
the audience? It works to show because the sounds and slogan makes it obvious that the product
is coke and not another product What is the main message? Coke it good for party’s
One Line SalesPitch:
Sum up your product in one sentence. the product will be catchy and fun
Style (similar products and graphical style):
What product is yours similar to? Different coke adds like
https://www.youtube.com/watch?v=eOMhOjgNd7Q. Why have you used it for inspiration? To get
the idea of what coke add usually sound like
Discuss this in relation to conventions and art style
Audience:
Who is your audience? teens Be very detailed; 16-19, any, social any, psychographic etc
Why would your product appeal to this person? Because it’s a catchy song and beat and has teens
within the product and it talks about how coke it good for party’s witch teens usually have at least a
few times.
2. Legal & Ethical Considerations:
Think about any offensive material you will include? non
Will you restrict younger audiences engaging with it? no
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? Its mainly a song and one sentence
Is your product using characters/names/logos of existing ones? Yes, coke
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? It will be similar but original sounds, besides one
sound backdrop.
