The document proposes a radio advertisement for Coca-Cola targeted at teenagers aged 16-19 worldwide. It would be released on social media platforms like Instagram, Discord, Twitch and YouTube to appeal to its target audience. The ad would feature catchy music and sounds to promote Coke as a fun party drink. It takes inspiration from existing Coke ads to communicate the brand's message in an engaging way, while remaining original enough to avoid copyright issues.

1. Working Title:
What is it called? This can change if you think of something better later. The cola ad
Target Platform:
What media platform/platforms would you release the product on? Hopefully on Instagram snapchat
and facebook
Genre:
What sort of a media product is it? Its an advergame
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Hopefully release it in most countrys exept
the ones that have banned coca-cola like north korea.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? Main message is to get people to enjoy partying with coke.
One Line SalesPitch:
Sum up your product in one sentence want a party game we got it.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style. This is like a google game but with coke and
people in a party bus.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? Age is 16-19 and trying to get the people who party
quite a lot.
Legal & Ethical Considerations:
Think about any offensive material you will include? There will be none
Will you restrict younger audiences engaging with it? No any age can play although it is meant for
16-19.
Will it offend any social groups/religions/ethnicities? No it wont.
How will you ensure you do not offend anyone? It wont offend anyone as colours will be shown and
not the brands
Is your product using characters/names/logos of existing ones? No apart from coke
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I will get 0 copyright claims as I will be using my own
stuff.