This radio advertisement promotes Coke by using sound effects from Bonfire Night to depict the fizz and explosion of flavors. It will play crackling bonfire sounds and say "listen to the Coke fizz as you watch the colors explode." The goal is to make listeners thirsty for an ice cold Coke as they enjoy the sounds of explosions. It is inspired by festival-themed Christmas ads and uses familiar sounds without infringing on copyright. Care was taken to avoid potentially offensive language and encourage responsible enjoyment of the holiday.

1. Working Title:
Coke adds colour
Target Platform:
What media platform/platforms would you release the product on?
Radio
Genre:
What sort of a media product is it?
Radio advert, seasonal festival theme
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
The advert would be suitable but at different times of the year as we don’t all celebrate
‘Bonfire Night’ on the same night
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
It will start with 3 seconds of fireworks noises then bonfire crackling in the background
while we say “listen to the coke fizz as you watch the colours explode” then end with 3
seconds of food sizzling
One Line SalesPitch:
Sum up your product in one sentence
As you enjoy an ice cold coke listen to the sound of explosions
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
We have used a theme to create the advert and we get inspired by a Christmas advert we
looked at it was festival and had sound effects
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
We have made our product to suit every age, gender, social status, this is be cause most
loves bonfire night our advert doesn’t encourage children to play with fireworks
Legal & Ethical Considerations:
Think about any offensive material you will include? We will make sure our slogan doesn’t have
any words that may offend
Will you restrict younger audiences engaging with it? No we include everyone but don’t
encourage playing with fireworks
Will it offend any social groups/religions/ethnicities? No but some people may not like fireworks
and some religions are against bonfire night
How will you ensure you do not offend anyone? We will take extra care when planning our
advert
Is your product using characters/names/logos of existing ones? We used the name
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes because we went out the way to make sure
we used a theme that’s not been used