proposal

1. Target Platform:
Spotify, radio you tube
What media platform/platforms would you release the product on?
Genre:
Mild horror
What sort of a media product is it?
Language / Territories
Our advert is not suitable for all countries, as some don’t celebrate it.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a
specific population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
The song tick tock doctor who
Heath ledger joker laugh 00.3 – 00.7https://www.youtube.com/watch?v=8Jwm_-bvycs
Slogan: best served chilled
What is your product about? Discuss how it works to communicate a message to the
audience? What is the main message?
To drink the product in question
One Line Sales Pitch:
The product is most enjoyable served cold
Sum up your product in one sentence
Style (similar products and graphical style):
Whiles researching for idea’s for our radio advert we came across a television advert
that was not up to the standard that we wanted whilst researching, granted the advert is
from the 90’s it was old an probably relevant at that time but as we are in 2016 so we cannot
relate to what was occurring in the video of the sounds in it
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style

2. Audience:
Any age from 6-60
Any gender
Our advert should appeal to anyone in the community or any social status
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Younger viewers may find it frightening and unsettling
Think about any offensive material you will include?
We have made sure that we have lowered the song as its scary
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?