1. Working Title:
What is it called? This can change if you think of something better later
Coca cola radio advertisement
Target Platform:
What media platform/platforms would you release the product on?
The radio
Genre:
What sort of a media product is it?
Coca cola advertisement
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
This advertisement is suitable for places such as Europe America and south America and
Russia and Australia
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The first thing you hear would be bells jingling and then a Christmas song starts
One Line SalesPitch:
Sum up your product in one sentence
Christmas themed advert and enjoy Christmas with a coke
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Any age and gender and focused on people that listen to the radio
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it? no
Will it offend any social groups/religions/ethnicities? May offend people that don’t celebrate
Christmas
How will you ensure you do not offend anyone? I won’t put anything offensive in it
Is your product using characters/names/logos of existing ones? Yes
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Any age can engage with it, there is not another advert like it so it cannot get copyrighted it may
offend people that don’t believe in Christmas
