A2 Media Studies

2. Website Design
Conventions
Every small business, film producer, distributor has to understand the
importance of having its own website. Despite the fact that website provides
main points of your product, it is also used as a commercial. It attracts new
customers, encourages repeat purchases and motivates employees to feel
important-as their product/service they created/maintained is more valued.
Promotion of a product, lets say film (as this it the topic we are covering) through
website is extremely cheap and flexible. All of the people around the world can
see it, create their own opinion and discuss it over various kinds of social
networks. Thanks to promotional techniques people use nowadays, e.g. direct
mail, short film distributor will be able to target its audience-customers, and
decrease the risk of failure. This is the case because demand for the film is likely
to increase, so as the profit margin.
Professional website designers will be able to create innovative, eye-catching
websites that could boost sales. If it is nicely packed and presented, potential
viewers will have both the chance to meet better with the up-coming film and to
explore whether they will like it or not. On the other side, if website is poorly
conducted, prejudice could be made and sales could plummet.

3. 10 Website Tips
1. Impressive Logo
Logo of the web page should be positioned at the top of the page, most likely on the left side. This is important as it
is the first thing people will spot once they are on your webpage.
2. Logo should have a link back to the homepage
This is flexible solution and is also very important if if the link to the homepage is not clearly and easily visible.
3. Links should be underlined and of different font than the text
Do not rely only on colour to differentiate links from “normal” text because a lot of people suffer from colour
blindness.
4.Visited Links are of different colour than other links
This is extremely important, because viewers can have better overview on what they have seen and what they
haven’t. It will easy the use of your web. Simpler-the better.
5. The navigation stands out and is consistent throughout the site
Consistent navigation means that it is always at the same place, preferably above the fold, at the top (horizontally)
or on the side (vertically). It behaves the same way throughout the website and can easily be identified.

4. 6.Visitors can search your site
For medium size and large size, search facilities are almost mandatory. You need to make
sure it is obvious what search facility does so people do not get confused. As I said, simpler-
the better
7. Unique design
If design is quite simpler, it indicates that your film is very simple. It is definitely not a good
sign, as no one wants to watch simple and boring films. Always have something that will
inspire viewers to download your film and watch it.
8. All information included
There should be nothing missing. If some important issues are missing and people have
questions on these field, they might consider the company as unreliable and do not want to
watch its short films.
9. Website should be assessable with and without www
This is portable solution as consumers are usually to lazy to type in www. If they type in
without, and your website does not appear to their search site, they will most certainly give up.
10. Try your best
Do not ‘just do’ your web to finish it, take time, think about it, consult with people. It would be
even smart to do test marketing before you upload it for all people. Research other websites
before you create one of your own.

6. The Website

7. Kung Fury
Kung Fury is a 2015 English-
language Swedish martial arts
action comedy short film written,
directed by, and starring David
Sandberg. It pays homage to
1980s martial arts and police
action films.
Trivia
The scene with Nazi soldiers
speaking to each other features
Swedish comedians Magnus
Betnér and Björn Gustavsson
drifting between poor German with
a heavy Swedish accent and
Swedish.
Director David Sandberg

8. Once you click on what is this, short synopsis of the film pops out. Like
that, potential viewers are able to see what is the film about, whether
they like the inner motivation of the story and not and whether that
specific genre-in this case comedy is their field or not. Kung Fury did
extremely brief synopsis, compared to Interstellar website where there
is only two or three lines explanation. This could be both bad and good.
To create extremely short synopsis, one creating it has to be very
skilled.


9. Credits. Here you can always check for your favorite actor, director,
costume designer and so on…For example, fans of David Sanberg are
less likely to resist the chellange of not watching this film than those who
don’t find him that appealing. You can also search for them on IMBD and
see their previous projects and check the mark they recieved.
If low, you’ll probably have prejudice about their new film indeed...


10. Online shopping is the
most portable kind of
shopping consumers
can buy, especially in
this case when posters,
shirts and time travel
paraphernalia's are in
question. This will allow
Kung Fury to increase
its sales revenue,
awareness and
customers loyalty.
Thanks to synergy,
Kung Fury team will be
able to allow their fans
to gather more than just
watching the film. This is
an important fact as film
alone is not enough if
Kung Fury aims to be
highy competitive in
Short Film industry.

11. By clicking on the link of the trailer, potential audience will be
able to quickly see the best moments of the short film. For
example, I wasn’t significantly pleased by the outlook of the
website and it didn’t attract me to continue watching the film.
However, once I have seen the trailer-which I would never
search on YouTube, I became extremely interested in the
movie so I downloaded it to watch it. This is the big
advantage for attracting potential ‘customers’ and increasing
demand of the ‘product’.

12. As far as we know, social networks are the cheapest and the
most efficient ways of promoting. A lot of new entrepreneurs
consider Facebook, Twitter and Instagram the new form of ‘Word-
of-Mouth’- one person likes a page/picture the other one sees it,
likes it and follows it. It is also a form of cross media convergence
where consumers can become prosumers and enjoy the
discussions, exchange of opinions and various kinds of advices
for their personal development. This can allow people to emulate
Kung Fury style of production and help them understand how it
should be properly done.

13. The outlook of Kung Fury
 The outlook of the website is extremely unique and fancy.
From a peer review we can conclude that high
percentage of people consider it as contemporary art.
This is important because if it looked cheap and boring
people wouldn’t be attracted to it and wouldn’t be
interested in watching the film. The main character
located at the center of the website emphasizes his
importance to the film. This is important as most of the
audience ‘judges book by its cover’ and the title Kung
Fury is not enough to attract people to go to the cinema
or download the movie to watch it. Also the design of the
website is unique and represents how the unique is the
film. Many producers consider a website of being a part
of USP of one film.