irn bru evaluation

1. EVALUATION
Jack Roberts

2. RealVideo
Structures and techniques ofTV advertising
The Irn-Bru advert I have chosen to compare
my work to has a linear story structure which
means that it is easier for the audience to
follow because it is all in the correct order of
which things would actually happen.This Irn-
Bru advert is also a realist story because
everything that happens in the advert could
actually happen in real life.The editing in this
advert is very fast paced as it is constantly
jumping from one shot to another and doesn't
stay on a single shot for more than five
seconds. The shots used in the advert are
mostly media shots as this allows the viewer
to see more of actors movement In the since
and it allows the viewer to see the mothers
cleavage which is what the whole advert it
about. Every time the son has a drink of the
Irn-Bru it cuts to a close up of him having a
drink of the Irn-Bru.The first time he has a
drink it does a zoom from a media shot to a
close up to add suspense and more of a
dramatic effect.

3. RealVideo
Factors of Persuasion
To persuade the viewer into buying the
product they advertise drinking Irn-Bru as
having a benefit to your life as this advert
shows Irn-Bru helping people get through
difficult situations and basically smiling
through the pain. Though they have done this
they have done it in a jokey way as it mocks
other drink adverts such as Lucozade sport
adverts which advertise their product as
helping you have energy for doing sport.They
also joke around with the idea of having a
beautiful women in their advert because the
mum is wearing a push up bra which makes
her more admirable to men because they find
her attractive and to women she is admirable
because they admire what makes her
admirable to the men.

4. RealVideo
Styles of advertising
Irn-Bru adverts are often parodies on other
drink or food adverts in which a group of
children enter a room for a drink or food and
they have the product which is being
advertised in that advert.This Irn-Bru advert is
successful in advertising the product as it
gives you a positive connection with Irn-Bru
because of how funny the advert is and if you
saw a can of Irn-Bru you would probably
remember the advert giving you a positive
connection to the drink. In terms of numbers
the advertising for Irn-Bru isn’t as successful at
selling the soft drink ouisde of Scotland. The
advertising for Irn-Bru hasn’t managed to sell
Irn-Bru as much in England or other country as
in Scotland.

5. MyVideo
Structures and techniques ofTV advertising
My Irn-Bru advert has a linear structure so it is
easier for the viewer to understand what is
happening and follow the story, this works
well with this advert because it is only thirty
seconds long so the viewer wouldn’t have time
to figure out a non-linear story. My advert is
an anti-realist advert because it has cans
fighting which is not something that actually
happens. For majority of my advert we used
close ups as this added more suspense to the
scene and made it more cinematic. When the
gun shot sound goes off I have it all snap to
black so it can then fade in to the victor
standing there.The editing for my advert is
fast paced like in actual Irn-Bru adverts as this
helps to keep the viewer engaged in the
advert.

6. MyVideo
Factors of Persuasion
I used my advert to help persuade the viewer
into buying Irn-Bru as their first drink chose.To
do this I have the Irn-Bru can win the stand off
to show it is the better product or the superior.
This soft drink advert isn’t like any other soft
drink advert so it will stand out against other
products such as Coca-Cola and Pepsi to the
viewer and should stay with them longer
making them remember Irn-Bru.This advert
also helps to create a positive mind set when
thinking of Irn-Bru so when the viewer sees
Irn-Bru in stores they think of the advert which
made them laugh or stood out to them and
they chose Irn-Bru instead of another product.
This advert also helps to remind the viewer
that this drink is still out there which is a key
reason for advertisement it stops the viewer
from forgetting about the product.

7. MyVideo
Styles of advertising
My Irn-Bru advert is a parody on a classic
western stand off as it has all the aspects that
you would expect to see in and western
movie. Such as the close ups of the eyes and
the guns. My advert is successful in painting a
positive image of Irn-Bru as it shows the Irn-
Bru can beating the other can.This gives you
the idea of Irn-Bru being the best.The music
in my Irn-Bru advert is also the type of music
you would expect to hear in a western so it
helps to create this classic western
atmosphere. I think this advert would be
successful if it was a real advert because I
think it would be memorable and create a
positive connection with Irn-Bru making more
people buy the drink.

8. Real Advergame
Structures and techniques of advergames
In one of the real Irn-Bru advertgame you must lift the
weights as many times as you can before the timer
runs out. At the end of the time you are given a score
and you must try and beat your high score. In the
background of the advergame is mountains and trees
as Scotland has a lot of country side and Scottish
people are stereotypically outdoorsy.The character in
the Irn-Bru advertgame is also a stereotypical
Scotsman as he is wearing a kilt which is a traditional
piece of Scottish clothing.The designer will have
chosen to put these things into their game because
Irn-Bru is a Scottish drink.
The other Irn-Bru game is also very outdoorsy with
the woodlands still in the background. For this game
they have used the same character so he is still vary
stereotypically Scottish appealing to the Scottish
target audience.

9. Real Advergame
Factors of Persuasion
This both of the Irn-Bru advergames they uses
elite people as a way of persuading the viewer into
buying the soft drink as the character you are
playing as is an athlete and can do things that the
viewer probably can not do.These advertgames
may also be using nature to sell their product as
there is trees and mountains in the background.
The games are also using pride to sell the drink as
the feeling of beating your own high score or
friends gives you a positive connection to the
drink so when the viewer sees Irn-Bru in a store
their brain will think of the positive connection.
Everything about the games are also very Scottish
with the opening screen having the pattern of a
kilt on it.This will help appeal to their target
audience which is Scottish people.

10. Real Advergame
Styles of advertising
These advergames are both successful at giving the
viewer a positive connection to the drink as they are
enjoyable games to play so they will make a
connection between the Irn-Bru drink and it being a
positive thing.These advergames are both in the style
of a parody as one of the games is parodying weight
lifting and the other is parodying caber tossing.
Though the advergame has traditional Scottish
events in it, it will still appeal to other people if other
cultures such as people from England as it is still an
enjoyable game to play.This makes the game
successful at introducing Irn-Bru to people that are
not aware of the soft drink.

11. My Advergame
Structures and techniques of advergames
To make my advergame I made it on Photoshop on a
120 by 80 pixel frame.To create the characters and
backgrounds I took inspiration from existing 8 bit art
and real life pictures. I also looked at other games to
get ideas such as the power bar at the top of the
screen. In my game you must the line in the green
area of the power bar to shoot the enemy can and be
on target and to draw faster. For my game there are
different backgrounds so I ha to create backgrounds
that looked similar but that were also different
enough to tell there were different backgrounds. For
the opening of my game I also created a company
logo that flashes and fades out before going into the
actual game.

12. My Advergame
Factors of Persuasion
To persuade the viewer into buying Irn-Bru I have
used pride to great a positive connection between
the winning in the game and the actual Irn-Bru
drink.The pride of beating your high score or your
friends high scores will give the viewer a positive
feeling and they will subconsciously link this to the
Irn-Bru can winning and Irn-Bru the drink as being
something positive also. I have also used the sense
of nature and being outdoors to persuade the viewer
into buying Irn-Bru. For my advergame I have also
used fantasies to advertise because my game is anti-
realist as it has two cans fighting which would never
actually happen in real life.This sense of fantasy
could also link to childhood and giving the viewer
more positive thoughts which would be associated
with the Irn-Bru drink.

13. My Advergame
Styles of advertising
My advergame is in the style of a parody as it is
parodying a classic western stand off.The way the
cans are stood quite a distance away from each other
is like a classic stand off so this could give a positive
connection to the game from memories of films they
like. I would say my advergame is successful at
advertising Irn-Bru as it creates a positive link
between the Irn-Bru game and the Irn-Bru drink. My
advergame does not have anything in it that directly
links it to Scotland which is something I could have
done so it appeals more to Irn-Bru’s main target
audience. If I could remake my advergame I would try
to link it more to Scotland so it would appeal more to
the target audience.

14. Video ComparisonUnlike the professional Irn-Bru advert my Irn-Bru advert is anti-realist advert which is something you sometimes see
in Irn-Bru adverts but very rarely. Unlike the professional advert my Irn-Bru is more serious than the professional
one as the characters are made to look serious and very in the zone when doing the stand off.The music in the
background is also more serious than the actual Irn-Bru advert as in the professional advert the music is more light
hearted and upbeat.Also unlike the Irn-Bru the professional advert there is nothing in my advert really linking to
Scotland were as in the actual Irn-Bru advert all the characters have Scottish accents. Some of the similarities
between my advert and the professional one are the close ups. In my advert I use close ups to create suspense and
create tension and the professional advert uses close ups to show the facial expressions on the actors faces and
show the relief when he has a sip of the Irn-Bru. Both of the adverts have a lstructure which means that everything
happens in the correct or in which it is meant to happen which makes it easier for inear story the viewer to follow
along with what is happening. Like the professional advert I have also used sound effects in my advert such as the
sign at the end dropping in and the gun shot.The professional advert used sound effects for when he has a drink of
the Irn-Bru to make it clear what is happening to the viewer. A strength of my advert is that it isn’t like another soft
drink adverts so it would stand out to the viewer and stay in the back of their mind.Anther strength is that it doesn’t
have any of the Scottish stereotypes so it can appeal to anyone not just Scottish people. A weakness of my advert is
that it doesn’t show the draw of the gun which is what everyone is waiting for and if I could reshoot that is what I
would retake and change about my advert.

15. Advergame ComparisonLike my 30 second advert my game also does not have anything lining it to the Scottish or their
culture I feel like this is a weakness in my game as it makes it appeal to Irn-Bru’s target audience less.
The character in my advetgame compared to the character in the professional advergame is much
smaller which allows you to see more of the background and there is more dead space in the game
which something I would change if could do this again. In the weight lifting game there are only two
buttons to control the game which is similar to my game which only has one button to control the
game. Like the professional advergame my game has a nature background as Scotland is a very
outdoorsy area. Also like the actual Irn-Bru advergame my game has the power bar in which the
player must land it in the green to get the best score they can get. In both of these advergames you
are also trying to beat your own high score so they are both using the idea of pride of beating your
score to sell the product which is Irn-Bru. At the end of my game there is also a game over screen
with a high score which is something the professional game also does.