SlideShare a Scribd company logo
1 of 5
Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Tom Haase 148451
Project proposal title and date:
Axe Of Kindness
Main area of activity:
Graphic Design
Rationale:
The majority of projects I worked on involved me using Photoshop, therefore I am fairly
experienced in using it now and I am confident to follow tutorials that are seen as advanced and
difficult, which will make my FMP product much more skilled. The projects I have worked on using
Photoshop were: an Irn Bru advertisement poster; a magazine cover and double page spread; an
album cover and poster; fanzine and advertisement poster and business card for a client. The
posters and covers I have made in my time on this course will be very helpful for my FMP because
they all include aspects/features that attempt to appeal to audiences and attempt to catch the
viewer’s eye in a similar way to how I will be in my FMP. I have also used my own photography in
some of these projects, where I learned how to use a studio and good quality cameras effectively,
which I will have to use for my FMP. Overall I think my previous work will help me greatly in the
creation of my FMP products.
Project Concept:
For my FMP I will be making a print-based product, which will be a film cover. This will involve an
advertisement poster to promote this film and merchandise. My idea is to make the film associated
with the Horror genre and create an interesting, yet eerie, design that the audience would
appreciate.
I believe I will need to conduct a large amount of research to narrow down ideas and make my
production easier to make (as I will have a guideline to follow), therefore I will make my products
quicker, which will allow me to either make my products look more advanced or create other
products for my project.
The first type of research I will conduct will be my secondary research. This will include research
about graphic design theories, designers and existing work, which I can follow aspects of, to make
my products as effective as possible for my audience.
I will then conduct primary research, using SurveyMonkey, to get personal opinions from my target
audience. This will help because it’s very reliable research as I will ask peers to take my survey.
On top of a survey I will interview three people from my target audience to receive more detailed
answers to my questions, to help with my planning.
Finally I will conduct a lot of planning, as this will allow me to follow a straightforward guideline,
resulting in a more efficient production experience. The planning I will conduct will include the
fonts, colours, imagery, layouts and designs I will be using to create my products.
How will the project be evaluated and reviewed:
During the process of my project I will be conducting on-going evaluations, where I will discuss the
week’s work and the effects of this work on my project and future work. This will be helpful
because it will allow me to see what further work I need to complete, if this will be adding more
detail to the work I self-reflected on or editing certain aspects of the work, after evaluating it.
After the completion of my products I will evaluate them in detail, discussing the strengths and
weaknesses of my work and what I need to improve on. I will also compare my work with
Proposal
2
professional products to see the standard of the work I completed and how well it would sell in the
film industry. As well as a self-reflection I will also receive peer feedback on my productions, to get
unbiased opinions from others. My productions won’t be the only section of my project being
evaluated, as I will also evaluate my research and planning, discussing how it helped before my
production and during it and what I could have done better and how this would have impacted my
products.
This process will help to develop my skills of evaluating which I will need to conduct in my future
work, as I can use these improvements (especially if I make a similar product). During future work I
will always need to evaluate my work and if I do this before releasing my product, I can improve on
it making it more appealing to my audience, resulting in a greater success.
Proposal
3
Bibliography:
1. Anon. (2017). The Gestalt Principles. Available:
http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm. Last
accessed 21st Jan 2019.
2. Creative Nerd. (2016). Photoshop 2017 CC Revealed With New Features. Creative Nerds. (1),
1.
3. Design Cuts (2017). Learning New Creative Skills.[Podcast]HonestDesigners Podcast.Available at:
https://www.youtube.com/watch?v=CSj2KiBNnHs&list=PL-ukeM6Ng_zQhIdXqRSjjG21iZGgyXRIi [Accessed
24 Jan. 2019].
4. Do The RightThing. (1989).[Film] Directed by S. Lee.Bedford-Stuyvesant, Brooklyn.
5. Haase,T. (2019) Target Audience Research Survey (conducted on 23rd Jan 2019)
6. How to Use Graphic Design to SellThings, ExplainThings, Make Things LookBetter, Make People Laugh, Make People
Cry, and (everyOnce ina While) Change the World
7. John DiMarco (2010). Digital Design for Print and Web. Hoboken, New Jersey: John Wiley &
Sons, Inc. 322.
8. Jurassic Park.(1993).[Film] Directed by S. Spielberg.Kauai.
9. Lister,T. (2019) Target Audience Interviews (conducted on 23rd Jan 2019)
10. Muller, J (2018). The History Of Graphic Design: Taschen GmbH. 480.Source 10
11. Otieno, R. (2019) Target Audience Interviews (conducted on 23rd Jan 2019)
12. Rings.(2017).[Film]Directed by F. Javier Gutiérrez. Atlanta.
13. Roche, A. (2016). Everything You Need to Know About the Golden Ratio in Graphic
Design. Available: https://www.designbyday.co.uk/golden-ratio-graphic-design/. Last accessed
21st Jan 2019.
14. Schindler's List.(1993).[Film]Directed by S. Spielberg.Krakow,Poland.
15. School of Motion (2017). Design Tips from Designers.[Podcast] Podcast.Available at:
https://www.youtube.com/watch?v=EwX8ZQgSbfA [Accessed 24 Jan. 2019].
16. Silence of the Lambs.(1991).[Film]Directed by J. Demme.Pittsburgh,Pennsylvania:Orion Pictures.
17. Smith,L. (2019) Target Audience Interviews (conducted on 23rd Jan 2019)
18. Surveymonkey.com. (2019). SurveyMonkey: The World’s MostPopular Free Online Survey Tool. [Online]
Available at: https://www.surveymonkey.com/[Accessed 23 Jan. 2019].
19. The Conjuring 2.(2016).[Film] Directed by J. Wan. London.
20. Webster,G. (2018). The Design Trends. Computer Arts, (287).
21. Williams,D.(2018).Annual Top 100 Photoshop Tips. Photoshop User Magazine,(19).
Proposal
4
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal
 Research on design theories, designers and
existing work
 Gather the daily self-reflections and produce a
reflection on this weeks work
2 Pre-production  Primary research:
 Create survey and get people to take it
 Conduct interviews with 3 peers
 Reflect on my primary research
 Gather the daily self-reflections and produce a
reflection on this weeks work
3 Pre-production  Secondary research:
 Find out who my target audience is
 Discuss how I can appeal to them
 Research on existing products I could use to
follow ideas from
 Gather the daily self-reflections and produce a
reflection on this weeks work
4 Pre-production  Produce very brief experiments on PowerPoint
using shapes
 Discuss the main elements of the experiments
and why I chose them
 Gather the daily self-reflections and produce a
reflection on this weeks work
5 Pre-production  Produce the brief experiments with a lot more
detail using Photoshop
 Gather the daily self-reflections and produce a
reflection on this weeks work
6 Pre-production  Using Bubbl.us, create detailed and developed
mind maps
 Create mind maps for FIVE different product
ideas (film covers)
 Discuss imagery, colour, fonts, layout, pros &
cons, design for each product idea
 Discuss other branch-off products to go with the
idea (poster, merchandise etc.)
 Gather the daily self-reflections and produce a
reflection on this weeks work
7 Pre-production  Choose a final product idea to develop further
 Choose THREE ideas to branch-off the main idea
 Discuss in more detail: imagery, colour, fonts,
examples
 Create mood boards to present ideas visually
 Reflect on final ideas and discuss:
 Suitability for audience
 Suitability for client
 Timescales
 Gather the daily self-reflections and produce a
reflection on this weeks work
8 Production  Begin production
 Start with the film cover
 Gather the daily self-reflections and produce a
reflection on this weeks work
Proposal
5
9 Production
 Make improvements on last week’s work, using
 The self-reflection as a guideline
 If finished, begin second product (the branch-off)
 Gather the daily self-reflections and produce a
reflection on this weeks work
10 Production  Make improvements on last week’s work, using
the self-reflection as a guideline
 If finished, begin third product (the branch-off)
 Gather the daily self-reflections and produce a
reflection on this weeks work
11 Production  Conduct draft peer feedback
 Make improvements based off peers’
opinions/thoughts
 Make improvements on last week’s work, using
the self-reflection as a guideline
 If finished, being fourth product (the branch-off)
 Gather the daily self-reflections and produce a
reflection on this weeks work
12 Production  Make improvements on last week’s work, using
the self-reflection as a guideline
 Go back to the main product (film cover) and
make changes if needed
 Finalise the product
 Gather the daily self-reflections and produce a
reflection on this weeks work
13 Production  Go through the branch-off products
 Finalise the additional products
 Gather the daily self-reflections and produce a
reflection on this weeks work
14 Production  Check the Research and Pre-Production
PowerPoints briefly
 Gather the daily self-reflections and produce a
reflection on this weeks work
15 Evaluation  Start evaluation on my work project
 Evaluate:
 Research
 Planning
 Pre-Production
 Audience appeal
 Time management
16 Evaluation  Evaluate the products I made
 Conduct peer feedback
17 Evaluation  Present my work to
shows/companies/websites/groups outside of
College
 Present my work to my peers in College through
a presentation
18 Moderation  *Work marked*
19 Show Preparation  Preparation for the show of our products
20 Show  The show (presenting our products to a wider
audience)

More Related Content

What's hot (20)

7. evaluation
7. evaluation7. evaluation
7. evaluation
 
7. evaluation
7. evaluation7. evaluation
7. evaluation
 
Production reflection
Production reflection Production reflection
Production reflection
 
Evaluation FMP
Evaluation FMPEvaluation FMP
Evaluation FMP
 
2. proposal
2. proposal2. proposal
2. proposal
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
Fmp proposal copy
Fmp proposal copyFmp proposal copy
Fmp proposal copy
 
FMP Proposal
FMP ProposalFMP Proposal
FMP Proposal
 
FMP- Proposal
FMP- ProposalFMP- Proposal
FMP- Proposal
 
2. proposal
2. proposal2. proposal
2. proposal
 
2. fmp proposal
2. fmp proposal2. fmp proposal
2. fmp proposal
 
2. proposal
2. proposal2. proposal
2. proposal
 
FMP Proposal
FMP ProposalFMP Proposal
FMP Proposal
 
FMP Proposal
FMP ProposalFMP Proposal
FMP Proposal
 
FMP-Proposal
FMP-ProposalFMP-Proposal
FMP-Proposal
 
Production Reflection
Production ReflectionProduction Reflection
Production Reflection
 

Similar to Proposal (20)

Fmp proposal 2020
Fmp proposal 2020 Fmp proposal 2020
Fmp proposal 2020
 
Fmp proposal 2020 Daniel Morland
Fmp proposal 2020 Daniel MorlandFmp proposal 2020 Daniel Morland
Fmp proposal 2020 Daniel Morland
 
Fmp proposal
Fmp proposal Fmp proposal
Fmp proposal
 
2. fmp proposal
2. fmp proposal2. fmp proposal
2. fmp proposal
 
Fmp proposal
Fmp proposalFmp proposal
Fmp proposal
 
2. fmp proposal
2. fmp proposal2. fmp proposal
2. fmp proposal
 
2. Proposal FMP (Liberty Whitehorn)
2. Proposal FMP (Liberty Whitehorn)2. Proposal FMP (Liberty Whitehorn)
2. Proposal FMP (Liberty Whitehorn)
 
Y2 FMP Proposal
Y2 FMP ProposalY2 FMP Proposal
Y2 FMP Proposal
 
(4) proposal
(4) proposal(4) proposal
(4) proposal
 
Fmp proposal
Fmp proposal Fmp proposal
Fmp proposal
 
Fmp proposal
Fmp proposalFmp proposal
Fmp proposal
 
Fmp proposal 2020
Fmp proposal 2020Fmp proposal 2020
Fmp proposal 2020
 
Proposal FMP
Proposal FMPProposal FMP
Proposal FMP
 
2. proposal
2. proposal2. proposal
2. proposal
 
Proposal FMP (Liberty Whitehorn)
Proposal FMP (Liberty Whitehorn)Proposal FMP (Liberty Whitehorn)
Proposal FMP (Liberty Whitehorn)
 
Fmp proposal 2020
Fmp proposal 2020Fmp proposal 2020
Fmp proposal 2020
 
Main task
Main task Main task
Main task
 
Fmp proposal
Fmp proposal Fmp proposal
Fmp proposal
 
Fmp proposal
Fmp proposal Fmp proposal
Fmp proposal
 
Fmp proposal
Fmp proposalFmp proposal
Fmp proposal
 

More from Thomas Haase

More from Thomas Haase (20)

Haase CV
Haase CVHaase CV
Haase CV
 
Presenting To The Public
Presenting To The Public Presenting To The Public
Presenting To The Public
 
Evaluation FMP
Evaluation FMPEvaluation FMP
Evaluation FMP
 
Planning FMP
Planning FMPPlanning FMP
Planning FMP
 
Evaluation (incomplete)
Evaluation (incomplete)Evaluation (incomplete)
Evaluation (incomplete)
 
Planning
PlanningPlanning
Planning
 
FMP Production Reflection
FMP Production ReflectionFMP Production Reflection
FMP Production Reflection
 
Planning
PlanningPlanning
Planning
 
Research
ResearchResearch
Research
 
UCAS PowerPoint
UCAS PowerPointUCAS PowerPoint
UCAS PowerPoint
 
Planning
PlanningPlanning
Planning
 
Planning (unfinished)
Planning (unfinished)Planning (unfinished)
Planning (unfinished)
 
Developmental Diary (pre production)
Developmental Diary (pre production)Developmental Diary (pre production)
Developmental Diary (pre production)
 
Theories and Relevant Practitioners
Theories and Relevant PractitionersTheories and Relevant Practitioners
Theories and Relevant Practitioners
 
Problem Solving
Problem SolvingProblem Solving
Problem Solving
 
FMP Pre-Proposal
FMP Pre-ProposalFMP Pre-Proposal
FMP Pre-Proposal
 
FMP Ideas
FMP IdeasFMP Ideas
FMP Ideas
 
Research
ResearchResearch
Research
 
FMP Ideas
FMP IdeasFMP Ideas
FMP Ideas
 
Pre-Proposal
Pre-ProposalPre-Proposal
Pre-Proposal
 

Recently uploaded

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIShubhangi Sonawane
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfChris Hunter
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 

Recently uploaded (20)

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

Proposal

  • 1. Proposal 1 Centre Name and Number: York College 48357 Student Name and Number: Tom Haase 148451 Project proposal title and date: Axe Of Kindness Main area of activity: Graphic Design Rationale: The majority of projects I worked on involved me using Photoshop, therefore I am fairly experienced in using it now and I am confident to follow tutorials that are seen as advanced and difficult, which will make my FMP product much more skilled. The projects I have worked on using Photoshop were: an Irn Bru advertisement poster; a magazine cover and double page spread; an album cover and poster; fanzine and advertisement poster and business card for a client. The posters and covers I have made in my time on this course will be very helpful for my FMP because they all include aspects/features that attempt to appeal to audiences and attempt to catch the viewer’s eye in a similar way to how I will be in my FMP. I have also used my own photography in some of these projects, where I learned how to use a studio and good quality cameras effectively, which I will have to use for my FMP. Overall I think my previous work will help me greatly in the creation of my FMP products. Project Concept: For my FMP I will be making a print-based product, which will be a film cover. This will involve an advertisement poster to promote this film and merchandise. My idea is to make the film associated with the Horror genre and create an interesting, yet eerie, design that the audience would appreciate. I believe I will need to conduct a large amount of research to narrow down ideas and make my production easier to make (as I will have a guideline to follow), therefore I will make my products quicker, which will allow me to either make my products look more advanced or create other products for my project. The first type of research I will conduct will be my secondary research. This will include research about graphic design theories, designers and existing work, which I can follow aspects of, to make my products as effective as possible for my audience. I will then conduct primary research, using SurveyMonkey, to get personal opinions from my target audience. This will help because it’s very reliable research as I will ask peers to take my survey. On top of a survey I will interview three people from my target audience to receive more detailed answers to my questions, to help with my planning. Finally I will conduct a lot of planning, as this will allow me to follow a straightforward guideline, resulting in a more efficient production experience. The planning I will conduct will include the fonts, colours, imagery, layouts and designs I will be using to create my products. How will the project be evaluated and reviewed: During the process of my project I will be conducting on-going evaluations, where I will discuss the week’s work and the effects of this work on my project and future work. This will be helpful because it will allow me to see what further work I need to complete, if this will be adding more detail to the work I self-reflected on or editing certain aspects of the work, after evaluating it. After the completion of my products I will evaluate them in detail, discussing the strengths and weaknesses of my work and what I need to improve on. I will also compare my work with
  • 2. Proposal 2 professional products to see the standard of the work I completed and how well it would sell in the film industry. As well as a self-reflection I will also receive peer feedback on my productions, to get unbiased opinions from others. My productions won’t be the only section of my project being evaluated, as I will also evaluate my research and planning, discussing how it helped before my production and during it and what I could have done better and how this would have impacted my products. This process will help to develop my skills of evaluating which I will need to conduct in my future work, as I can use these improvements (especially if I make a similar product). During future work I will always need to evaluate my work and if I do this before releasing my product, I can improve on it making it more appealing to my audience, resulting in a greater success.
  • 3. Proposal 3 Bibliography: 1. Anon. (2017). The Gestalt Principles. Available: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm. Last accessed 21st Jan 2019. 2. Creative Nerd. (2016). Photoshop 2017 CC Revealed With New Features. Creative Nerds. (1), 1. 3. Design Cuts (2017). Learning New Creative Skills.[Podcast]HonestDesigners Podcast.Available at: https://www.youtube.com/watch?v=CSj2KiBNnHs&list=PL-ukeM6Ng_zQhIdXqRSjjG21iZGgyXRIi [Accessed 24 Jan. 2019]. 4. Do The RightThing. (1989).[Film] Directed by S. Lee.Bedford-Stuyvesant, Brooklyn. 5. Haase,T. (2019) Target Audience Research Survey (conducted on 23rd Jan 2019) 6. How to Use Graphic Design to SellThings, ExplainThings, Make Things LookBetter, Make People Laugh, Make People Cry, and (everyOnce ina While) Change the World 7. John DiMarco (2010). Digital Design for Print and Web. Hoboken, New Jersey: John Wiley & Sons, Inc. 322. 8. Jurassic Park.(1993).[Film] Directed by S. Spielberg.Kauai. 9. Lister,T. (2019) Target Audience Interviews (conducted on 23rd Jan 2019) 10. Muller, J (2018). The History Of Graphic Design: Taschen GmbH. 480.Source 10 11. Otieno, R. (2019) Target Audience Interviews (conducted on 23rd Jan 2019) 12. Rings.(2017).[Film]Directed by F. Javier Gutiérrez. Atlanta. 13. Roche, A. (2016). Everything You Need to Know About the Golden Ratio in Graphic Design. Available: https://www.designbyday.co.uk/golden-ratio-graphic-design/. Last accessed 21st Jan 2019. 14. Schindler's List.(1993).[Film]Directed by S. Spielberg.Krakow,Poland. 15. School of Motion (2017). Design Tips from Designers.[Podcast] Podcast.Available at: https://www.youtube.com/watch?v=EwX8ZQgSbfA [Accessed 24 Jan. 2019]. 16. Silence of the Lambs.(1991).[Film]Directed by J. Demme.Pittsburgh,Pennsylvania:Orion Pictures. 17. Smith,L. (2019) Target Audience Interviews (conducted on 23rd Jan 2019) 18. Surveymonkey.com. (2019). SurveyMonkey: The World’s MostPopular Free Online Survey Tool. [Online] Available at: https://www.surveymonkey.com/[Accessed 23 Jan. 2019]. 19. The Conjuring 2.(2016).[Film] Directed by J. Wan. London. 20. Webster,G. (2018). The Design Trends. Computer Arts, (287). 21. Williams,D.(2018).Annual Top 100 Photoshop Tips. Photoshop User Magazine,(19).
  • 4. Proposal 4 Week Tasks to be Completed: Specific Tasks 1 Pre-production  Proposal  Research on design theories, designers and existing work  Gather the daily self-reflections and produce a reflection on this weeks work 2 Pre-production  Primary research:  Create survey and get people to take it  Conduct interviews with 3 peers  Reflect on my primary research  Gather the daily self-reflections and produce a reflection on this weeks work 3 Pre-production  Secondary research:  Find out who my target audience is  Discuss how I can appeal to them  Research on existing products I could use to follow ideas from  Gather the daily self-reflections and produce a reflection on this weeks work 4 Pre-production  Produce very brief experiments on PowerPoint using shapes  Discuss the main elements of the experiments and why I chose them  Gather the daily self-reflections and produce a reflection on this weeks work 5 Pre-production  Produce the brief experiments with a lot more detail using Photoshop  Gather the daily self-reflections and produce a reflection on this weeks work 6 Pre-production  Using Bubbl.us, create detailed and developed mind maps  Create mind maps for FIVE different product ideas (film covers)  Discuss imagery, colour, fonts, layout, pros & cons, design for each product idea  Discuss other branch-off products to go with the idea (poster, merchandise etc.)  Gather the daily self-reflections and produce a reflection on this weeks work 7 Pre-production  Choose a final product idea to develop further  Choose THREE ideas to branch-off the main idea  Discuss in more detail: imagery, colour, fonts, examples  Create mood boards to present ideas visually  Reflect on final ideas and discuss:  Suitability for audience  Suitability for client  Timescales  Gather the daily self-reflections and produce a reflection on this weeks work 8 Production  Begin production  Start with the film cover  Gather the daily self-reflections and produce a reflection on this weeks work
  • 5. Proposal 5 9 Production  Make improvements on last week’s work, using  The self-reflection as a guideline  If finished, begin second product (the branch-off)  Gather the daily self-reflections and produce a reflection on this weeks work 10 Production  Make improvements on last week’s work, using the self-reflection as a guideline  If finished, begin third product (the branch-off)  Gather the daily self-reflections and produce a reflection on this weeks work 11 Production  Conduct draft peer feedback  Make improvements based off peers’ opinions/thoughts  Make improvements on last week’s work, using the self-reflection as a guideline  If finished, being fourth product (the branch-off)  Gather the daily self-reflections and produce a reflection on this weeks work 12 Production  Make improvements on last week’s work, using the self-reflection as a guideline  Go back to the main product (film cover) and make changes if needed  Finalise the product  Gather the daily self-reflections and produce a reflection on this weeks work 13 Production  Go through the branch-off products  Finalise the additional products  Gather the daily self-reflections and produce a reflection on this weeks work 14 Production  Check the Research and Pre-Production PowerPoints briefly  Gather the daily self-reflections and produce a reflection on this weeks work 15 Evaluation  Start evaluation on my work project  Evaluate:  Research  Planning  Pre-Production  Audience appeal  Time management 16 Evaluation  Evaluate the products I made  Conduct peer feedback 17 Evaluation  Present my work to shows/companies/websites/groups outside of College  Present my work to my peers in College through a presentation 18 Moderation  *Work marked* 19 Show Preparation  Preparation for the show of our products 20 Show  The show (presenting our products to a wider audience)