irn bru project evaluation

1. EVALUATION
Holly Clark

2. TV ADVERTS

3. Real Irn Bru Video: https://youtu.be/mt_rU-Sh15g
Shipyard boy: gains
super strength after
drinking irn bru.
<Uses
animation
at the end
of the ad

4. Ad analysis:
•Structures and techniques of TV advertising
- It is all filmed in one location, the shipyard. The ad is linear and tells a story. Each shot
is done in the same way and the transitions are smooth. After he drinks the irn bru, the
shots are faster and more dramatic to emphasize the effects or consuming the drink.
- The faster shots also mean they can show more examples of the boys powers whilst
still keeping the ad short, simple and easy to understand.
•Styles of advertising
- Anti-realism (superpowers)
- Contrast (small boy with super strength)
•- Funny and dream like
- Narrative- engages audience because the want to know what happens (based on a
young boy building a big boat on his own using super powers.)
•Factors of Persuasion
- Reward power – you will gain super strength(something you want but can only have by
consuming this product)
Irn bru in itself as a product is bold and unique and this is shown clearly
though their advertising techniques. This is good for promoting their
product as it stands out between competing products on the market

5. My Video https://youtu.be/JOywMqq3GJI
^ example of reward power
<
Drinks the irn
bru and all his
realistic
problems will be
solved

6. Ad analysis:
•Structures and techniques of TV advertising
- Our advert has a Linear structure with a series of shots in different locations in a school over-
shadowing a character and following them through doors etc.
- Doing multiple shots in different locations did mean that the lighting was different in each space
which meant w had to make the brightness, exposure and saturation appear equal throughout.
- The shots are short and well sequenced so they fit well in time with the music. I also used
transitions between shots/scenes so the advert flowed nicely.
•Styles of advertising
- Childhood(nostalgic- Set in a relatable environment)
- Funny by over dramatizing some real life situations and using after effects and music to make it
more amusing
- narrative technique
- Anti-realism/ dreams
-
•Factors of Persuasion
•-Reward power as it uses the idea of struggling in a school, work space or social situation and it
being improved by drinking irn bru
•-Referent power playing with the need to be accepted socially
•- self importance and pride

7. OUR AD: EVALUATION
things that went well:
- we had actors so non of us had to be in the ad, which was helpful when filming so we could
concentrate on the filming and direction.
-we worked well together as a team.
-we did several shots of each scene so we had a variety of choices when it cam to editing.
-the ad was a suitable length and easy to follow.
- most of the editing was done well
-the colour tints and changes in saturation looked really nice in the end result.
things that could be improved:
- in some shots, the lighting was difficult to work with so the shots were poor quality.
- the last couple of shots were rushed so were less focused .
- some members of the group helped less when it are to filming which made it harder.
-my final ad had issues with the over voice, I should of double checked before uploading.
-in one of the shots there was props and costumes left in the background which looked
unprofessional and sloppy.
- some scenes needed more time and attention than we gave them therefore they were poor
quality and some had to be cut

8. comparison
My ad is quite different to the shipyard boy ad as
they are set in different places and although it is
filmed similarly for example, in the way they zoom
in and focus on his face when he drinks the irn bru.
As well as this they contain similar themes, the
idea of reward power and self importance and
pride. In both ads the key characters are kids
which I think is important as it shows the products
are appropriate for a variety of ages but it also
creates more contrast when they gain powers or
popularity.
On both the real ad and mine, there is a
animation/poster at the end showing the product
and a catchphrase relating to the ad. This works
well as it concludes the ad, and clarifies the
product for the audience.

9. ADVERGAMES

10. Real Advergame http://www.irn-bru.co.uk/game/pumping-irn

11. Analysis
• The irn bru advergame is structured well as it sticks well with theme of the product, using
the same colours and overall ideas of irn bru giving you strength etc. which is shown in this
particular game by a Scotsman lifting irn bru cans. This also links to the ‘nationality’ of the
drink which is re-enforced lots throughout irn bru's advertising. To create a concept of the
drink being special, unique and individual often leading therefore to more unusual or
perhaps absurd adverts and ideas. These somewhat crazy and hilarious ads actually work
really well as they are very memorable and actually enjoyable to watch unlike many which
are just plain information, because of this the company are able to make clever advergames
that link to their ads because people feel that the informal language used on the website is
more laidback which means people naturally feel more comfortable.
• The game itself is relatively simple and has score system to encourage players to play the
game multiple times in hope of beating their previous score. People are naturally
competitive so it’s a good way to hook people in especially as its on their website and you
have to find it by navigation through lots of advertisement to have access to the game
menu.

12. My Advergame https://youtu.be/WR9fHXjxzSI
My advergame character>
(made using pixel art)

13. Analysis
• For my advergame, I created a maze in pixel art with a character that links
with my TV ad. I also stuck to the same key colours used by the irn bru
company to demonstrate clear connections between the game and the
product. I used some advertisement techniques including the idea of humor
and replicating the character ‘the irn bru fairy’ from our ad and using him as
the face of the advergame
• the design of my game was inspired by Pac man, a retro arcade game,
which gave it a nostalgic effect as it reminds people of their childhood and
can make it more appealing

14. evaluation
• things that went well:
• It linked well to my ad
• The idea was simple and the game was easy to understand
• The colour scheme fit well with the product I was advertising
• The animation flowed smoothly
• I liked the music in the background
• The character was well designed
• Good length animation
• things that could be improved:
• Some of the scales wee in accurate so the character did not fit perfectly through
the paths in the maze which looked messy
• There wasn’t much detail on the maze itself, the design could have been more
interesting
• More sound effects/different music could have been used between the
menu/game/winner screen
• In the animation I could have shown the character collecting all the irn bru
droplets
• Needed more pixels

15. Advergame Comparison
• My advergame is quite different from the real irn bru advergame as they are differently
designed, controlled and animated. Mine followed some of the traditional colours and themes
of all other irn bru advertisement and packaging, therefore I used blues and oranges and linked
my ideas with Scottish nationality by including ‘typically Scottish’ characteristics.
• My game design was quite retro compared to the real advergame as that is more modern
animation therefore perhaps appealing more to young people, although mine could appeal
more to adults as it has a nostalgic feeling as it is similar to older arcade games from the 80s.
As well as this, my game featured the product which I think is important to remind the player of
irn bru even when playing.
• One of the downfalls of my game is there is no timer of scoring system therefore its not very
competetive and it doesn’t leave you wanting tt play again or beat your haigh score whereas the
real game offers a score making the game more engaging.