Analysis

1. My Print
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
Using a well known IP was important to generating an audience and popularizing the advert as anyone interested in
Lord of the Rings will be interested to see what it is, this also fits with the target audience of old teens to young adults
who grew up and have a strong interest in Lord of the Rings. The use of Lord of the Rings is important as the series as a
whole is epic and huge, this makes the advert appear more epic as a whole. The anti-realist effect also allows the. The
poster uses referent power as it references the fantastical dream that many young people have of entering a fantasy
world, this resonates the best with young adults because they have more imagination than older people. This also uses
star power to a degree, this is to a degree because of how popular the films are, people will notice the absent of the
main characters and the funny faces in their stead. This draws people in as well as the Orange tint which stands out a
lot but doesn’t overdo the feel of the poster. Importantly people could easily realize that it is an advert for Irn-Bru
because of the Irn-Bru cans that are spread all over the poster. The print would entice you to buy if you have an interest
in Lord of the Rings which is a problem when trying to entice the majority of people, however Lord of the Rings is
popular within the teen age demographic.

2. Real Print
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
The print cleverly uses the phones to make the shape of a pint of Guinness which is obviously an
important part of life at the moment and is something that can resonate with anyone as a majority of
people have got a mobile phone. It also capitalizes on the target demographic of middle aged people
who remember a time before using phones all the time. Because of this you could say that it uses
referent power as it would fit into the consumers ideal, it also uses reward power as there is a positive
benefit to your quality of life by deciding to put your phone down. You could therefore suggest that it
uses childhood as a selling point in regards to the ‘better days’ that used to be. This does entice people
to buy a pint of Guinness because they might feel nostalgic and want to return to the ‘better days’
where people were more sociable something which would perfectly with the chosen demographic.

3. My Video
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
My video uses a linear approach and is meant to be in the same spirit as the older Irn-bru
advert, which show someone drinking irn-bru so they can handle a situation of annoyance.
My video uses stereotypes to progress the video this is clear with the gay best friend
situation that they have with the two girls. I used fast-paced editing to get the emotion of the
main character which was mainly anger. The video suggests power through reward because
by drinking Irn-bru you will be able to deal with the annoying behaviour of the people in the
cinema which you may otherwise not be able to. You could argue that this is a parody of the
Irn-bru adverts that have come previously. I would argue that this advert entices you to buy
the product as it leaves a positive imprint of the drink.

4. Real Video
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
The real Irn-Bru advert uses a comedy theme and is filmed in a linear way. The use of comedy is
very effective throughout and is based on the baby being called ‘Fanny’. The lack of music makes
the scene feel more dry which goes with the type of comedy that they are going for within the
film. The advert shows power through reward as it is suggesting that you can get through this
ordeal by drinking Irn-Bru. The editing is well paced and becomes more frantic as the advert
progresses. The pun in the advert is very clever because it is both a slightly rude word so older
people will understand but will also intrigue the younger audience because they will want to know
what is making people laugh. This advert definitely entices everyone due to the nature of the
comedy and the fact that everyone can resonate with the situation in some way.

5. My Advergame
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
My advergame uses a linear anti-realist approach and is a 2D platformer similar to Super Mario Bros. It
uses the theme of Lord of the Rings and uses referent power as it references the fantasy that a lot of
people our age would have. It also is fast paced which allows people to quickly get excited as they are
thrown right into it. The platformer is a good target for the chosen demographic as most young teens
are interested in video games but not complicated games. It would also remind older people of famous
8-bit platformers of the past. I used the 8-bit version of the Lord of the Rings soundtrack to remind
people of the IP which would immediately interest people. The ending can resonate with both ‘Lord of
the Rings’ fans and also platforming fans as it references both at the end. It then makes sure to keep
the tagline which Is consistent between the other sections of advertisement. The emphasis is not on
Irn-Bru however and doesn’t entice you to buy the product.

6. Real Advergame
• Structures and techniques of TV
advertising
– How has it been put together,
what images have been used,
what shots follow each other,
what are the obstacles to avoid
etc? Why have these decisions
been made?
• Factors of Persuasion
– How have the producers tried to
make you buy these products?
Consider the list we looked at
earlier in the unit.
• Styles of advertising
– What style of advertising has been
used? How successful is it in
making you want to buy the
product?
The McDonald’s game does something that people would be interested in doing, this would be an easy
to play game but also be fun by running a McDonald’s. This would also show the difficulty that people
who run McDonald’s have to go through and create a positive outlook for the people that work there as
it shows the effort that they go through whilst working. The interface is simple which is important for a
strategy game online as they can’t expect people who know how to play games. The game is linear and
goes through a week of work at McDonalds and slowly makes it harder. It is also a realist approach as it
is showing a running of a business essentially in simplified terms. The game rewards power because it
shows the good food and the happy customers. The game however doesn’t entice you to buy food
instead just makes you appreciate the effort that employees there go through.

7. Print Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? The technical qualities of your
advert compared to the professional one? Strengths and weaknesses
of your own advert? How would you change your advert if you could
do so?
Both adverts are very different in regards to how they are put together however have the
same end product. My print is anti-realist which goes against the realist effect of the
Guinness print. My print is technically more advanced with how the face-swap has been
used however simplicity is sometimes better and I would have to say that the Guinness
advert is more effective and looks more professional than my print. In hindsight I would have
used less Irn-Bru cans and I would have spent more time fine tuning the faces within the
print and making sure that they look even better. I also would have spent time on making
the font look better, there were ways to do this but time prevented me from doing this.

8. Video Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? The technical qualities of your
advert compared to the professional one? Strengths and weaknesses
of your own advert? How would you change your advert if you could
do so?
Both of these videos are advertising Irn-Bru and are done with the same
intention of cheeky sort of comedy. They both use stereotypes to achieve this
and puns which are borderline offensive. The difference is in the way it is filmed,
the original advert uses a more simplistic approach and uses a few sound effects
rather than background music which emphasizes the comedy element within the
advert. My advert has a more interesting set up and the music used will resonate
with moviegoers which is common within the demographic. However the joke is
much better within the original advert and is also well directed with good acting.
If I could do the advert again I would change the joke and make it more clever, I
would also take a more simple approach which benefits this sort of video. A less
complicated edit would have been much more effective.

9. Advergame Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? The technical qualities of your
advert compared to the professional one? Strengths and weaknesses
of your own advert? How would you change your advert if you could
do so?
The two advergames are representing major companies but use different game genres
to interest the person playing the game. In both of the games the product is used in
some way however they do this differently in each of them. McDonalds is a strategy
game which is realistic compared to my advergame which has an anti realist feel as
well as the fact that it is a platformer which is allowed to be more fantastical. The
strength of mine would be that it is allowed to be faster paced and can get going a lot
quicker than a strategy game because there is no need to explain the controls at all.
Whilst the advergame is good overall, in hindsight I would say that it lacks polish like
the professional one which is as a result of time constraints. I would make it more
smooth which can only come from spending time on it, mainly the text and the sound
effects which were rushed and caused errors which couldn’t be rectified.