2. Real Video
Structures and techniques of TV advertising
How has it been put together, what images have been used, what shots follow each other,
editing techniques, etc? Why have these decisions been made?
http://www.irn-bru.co.uk/advertising/irn-in-our-blood
The video was recorded in different areas around Scotland while a narrator explains why Irn-Bru
is part of the Scottishbloodline. The narrator speaks in a documentary style as each shot was
shown to the audience. The video had a range of actors from younger children to elder adults;
while there are possibly some babies in the advert as well but we don't actually see them, as in
the scene so I am not going to count them as part of the advertisement. The narrator explains
how even though Scotland doesn't come up with anything spectacular or ground breaking, how
they are all different from the rest of the world, they are proud to have Irn-Bru in their blood and
to be themselves. The advertisement was videoed with multiple different camera shots; at the
beginning of the video, the audience gets a close up shot of the father and child in a school field
during a sports event which shows the audience the father and child's facial expressionsclearly
for the audience. These decisions were made because it allows the audience to understand the
story of the advert and feel more personal with the advertisement.
3. Real VideoFactors of Persuasion
How have the producers tried to make you buy these products? Consider the list
we looked at earlier in the unit.
The producers used emotion to try and convince me to buy the product as it
makes me want to be part of the Scottish Irn-Bru bloodline. The large range of
actors also works well as it shows me that everyone can become part of the large
family and that everyone is welcomed into the bloodline.
Styles of advertising
What style of advertising has been used? How successful is it in making you want
to buy the product?
The advertisement has used a documentary style to tell a compelling story and
give insight to how Irn-Bru has been part of the bloodline and all of Scotland for
years. The video doesn't do very well because it isn't obvious what the advert is
selling until the very end of the video, for most of the advert it's just explaining
some of Scottish culture and not what Irn-Bru is about.
4. My Video
Structures and techniques of TV advertising
How has it been put together, what images have been used, what shots
follow each other, editing techniques, etc? Why have these decisions been
made?
We recorded different areas of York College and in different angles to help
the audience get a good view of the actors facial expressions and actions. I
used an Irn-Bru logo with "gets you through" for the end of the video so the
audience understands that "Irn-Bru gets you through". Music from bensound
called "Getting Higher" was used for the whole video as it helps the audience
further understand that Irn-Bru helps everyone get through their troubles.
5. My Video
Factors of Persuasion
How have the producers tried to make you buy these products? Consider the list we
looked at earlier in the unit.
The story is easy to understand, the music is easy to listen to and works well for the video
a it shows how the characters feel and how the story goes.
Styles of advertising
What style of advertising has been used? How successfulis it in making you want to buy
the product?
Our advertisement uses a more executional style using lifestyle to place the Irn-Bru can
into the advert. It allowed the audience to know and understand why the Irn-Bru can is in
the advertisement and how it can be used in everyone's life. In my opinion, it is successful
in some areas but could be improved in other areas; for example, the story is easy to
understand but I think it should've had a narrator explain parts of the story as it could
help other members of the audience understand the story of the advertisement.
6. Real Advergame
Structures and techniques of TV advertising
How has it been put together, what images have been used, what shots
follow each other, editing techniques, etc? Why have these decisions been
made?
http://www.irn-bru.co.uk/game/girder-toss
This advergame uses a cartoon style to make it easier to run on different
computers. The game itself is a simple arcade point scorer where you have
to throw a girder as far as you can, you could grab cans of irn-bru to throw
the girder further. These decisions have been made to help advertise irn-bru
as cans of irn-bru are everywhere in the game.
7. Real AdvergameFactors of Persuasion
How have the producers tried to make you buy these products? Consider the
list we looked at earlier in the unit.
The producers used multiple cans of Irn-Bru placed in multiple parts of the
game, this reminds the player that Irn-Bru is being advertised, the game also
gives the player the idea that Irn-Bru gives them the strength to throw a
girder.
Styles of advertising
What style of advertising has been used? How successful is it in making you
want to buy the product?
The game is successful in making me want to buy the product as it gives me
the idea that Irn-Bru gives me power and the repetition of the cans keeps
me interested in purchasing the product.
8. My Advergame
Structures and techniques of TV advertising
How has it been put together, what images have been used, what shots follow
each other, editing techniques, etc? Why have these decisions been made?
I used Photoshop to create the pixel animation for the advergame. My original idea
was to have an animation of a man drinking a can of Irn-Bru to stop getting
embarrassed by his mother. Unfortunately, due to losing work multiple times, I had
to change to a more simple idea to save time and resources. I created a digital
alarm clock that counts down from thirty seconds to zero. During the countdown,
text saying "countdown to Irn-Bru" is shown until the countdown ends. Afterwards
the clock says "Irn-Bru" and a pixel made can of Irn-Bru flashes up on screen for
the consumer to "catch". During the final section of the animation, music that I
had created plays until the very end of the animation. During which, text saying
"catch the" will pop up as well to make the phrase "catch the Irn-Bru". I made
these decisions because it was easy to create and animate but also works well in
advertising Irn-Bru.
9. My Advergame
Factors of Persuasion
How have the producers tried to make you buy these products? Consider the
list we looked at earlier in the unit.
The countdown keeps suspension flowing until the countdown finishes and
when the can flashes around the screen, it makes the consumer more alert
as they have to "catch" the can of Irn-Bru. Doing this makes the consumer
notice a can or bottle of Irn-Bru and feel an urge to "catch" it and buy it next
time they see it in store.
Styles of advertising
What style of advertising has been used? How successful is it in making you
want to buy the product?
In my opinion, it is not very successful in making me want to buy the product
as it doesn't explain the point of the game or why I should buy the product.
10. Video Comparison
Compare each of your products to the similar professional advert
Discuss the similarities and differences? Reference the technical qualities of
your advert compared to the professional one (does yours show off any
interesting/visual impressive skills)? What techniques did you use to produce
it? What was difficult/complicated to do? What are the strengths and
weaknesses of your own advert? How would you change your advert if you
could do so?
The professional video had higher resolution videos as they had better
equipment and more experience using the equipment compared to our
video, while we had good cameras to record the videos, we didn't have much
knowledge in how to use them to their full extend. The professional video
had a narrator that explains the story to the audience whereas our video just
shows the story with no commentary.
11. Advergame Comparison
Compare each of your products to the similar professional advert
Discuss the similarities and differences? Reference the technical qualities of
your advert compared to the professional one (does yours show off any
interesting/visual impressive skills)? What techniques did you use to produce
it? What was difficult/complicated to do? What are the strengths and
weaknesses of your own advert? How would you change your advert if you
could do so?
The real advergame is an actual game whereas my advergame is just an
animation. My advergame was drawn using pixels whereas the real
advergame uses a cartoon style of animation. The advergame that I had
created was much more simple than the real advergame as my game is just
an animation of a digital alarm clock counting down whereas the real
advergame has the game character moving their body slightly so they can
throw the girder at a different angle, there is also a power meter to
determine how far the girder is thrown.
