evaluation

1. Evaluation
Your Name Here

2. Real Video
• Structures and techniques of TV
advertising
• Factors of Persuasion
• Styles of advertising
The IRN BRU advert Cleverly plays with words by replacing the C word with can’t for a controversial, comedic
effect. The setting is in an old folks home; a very standard setting. The old man in the Ad tells the younger
lass “don’t be a can’t be a can” which is considered humorous and keeps IRN BRU’S tradition of
controversial adverts going. After the young lady and her presumable associate drink the IRN BRU the shot
shifts into a laser gun range which highlights the intense effects of IRN BRU and possibly that it makes you
feel good.
IRN BRU continued to use comedic effect in this advertisement which would appeal to a more light hearted
audience and make them enjoy the advert, persuading them to buy the drink. The exaggeration that
drinking IRN BRU will fire up people up enough to tackle a laser gun range will also make people strongly
like the drink.
This advert used a very realistic style for the most part with a linear
narrative which caused it to seem relatable at first. The comedy does
a great job of selling the product and the added controversy is a great
way of getting their name out there.
https://www.youtube.com/watch?v=UkdEL57BmM4

3. My Video
• Structures and techniques of TV
advertising
• Factors of Persuasion
• Styles of advertising
The advert shows two standard English men walking up to a bar asking for IRN BRU. Once they drink it
their traditional English voices become warped with a Scottish accent which some may find funny. They
then urge a third man to drink it with the same odd change occurring to him too before cutting to a print
of one of the men with a headline saying “I never knew I needed IRN BRU before now.”
The comedy involved in changing to a Scottish accent could humor and entertain some viewers in which
IRN BRU might appeal to them. Also the headline “I never knew I needed IRN BRU before now” may urge
some audiences to buy the product.
https://www.youtube.com/watch?v=fcd-CbXgC2k
Again a linear narrative is used however it is slightly less realistic as IRN BRU would never have the
capabilities of changing someone's accent after drinking. Personally I don’t think the “comedy” is very
successful in selling the product.

4. Real Advergame
• Structures and techniques of
advergames
• Factors of Persuasion
• Styles of advertising
In this IRN BRU advergame, although rather simple in concept, is quite enjoyable to play. The main idea is
that the player tries to throw a girder (playing on the fact that they are made of iron) as far as possible
collecting IRN BRU cans along the way to help them boost their throw. This very subtly puts IRN BRU in a
good light as they are shown to be helpful to the player and get them through the level which was similarly
one of their older slogans.
The IRN BRU being helpful to the player makes the drink seem appealing. The game is also rather
entertaining and players want to keep getting better scores which keeps them looking at IRN BRU
type environments and enjoying it.
The advergame is very cartoon styled and family friendly which means anyone can enjoy the game
and it has the potential to sell to anyone willing to play the game. Although there is potential in
making people want to buy the product, I don’t think there is enough about the product itself to
really sell it.

5. My Advergame
• Structures and techniques of
advergames
• Factors of Persuasion
• Styles of advertising
My game is set in an IRN BRU, factory styled environment . The playable character has
an orange outfit to represent IRN BRU (however looking back orange and blue may
have represented the bottle better). The games general idea is to collect IRN BRU to
fill up the machine to stop the cola bear whilst dodging his attacks. The villain has
been represented as coco cola, one of IRN BRU’s rivaling brands, who uses attacks
that represent similarly. Cola rockets have been used as his weapon and are an
obstacle that must be dodged whilst collecting the bottles.
The fact that IRN BRU is once again shown in a positive light by being helpful in the
game helps the player to like the thought of IRN BRU. The Villain and obstacles are
also representing a rival brand which are taken down at the end of the game making
IRN BRU seem superior to others.
My game is a pixel art (cartoon?) styled game which could appeal to a lot of
people however there is mild sense of violence which means it may not appeal to
very young audiences however IRN BRU isn’t typically drunk by very young
consumers. I think the game does a decent job of making IRN BRU not only look
good but also superior to other brands in the ad which could potentially convince
people to buy it. Some may think it looks petty or controversial but IRN BRU are
known for their controversial ads.

6. Video Comparison
Firstly both adverts use comedy to try and convey their product however I think the real
IRN BRU advert does a better job of this whilst pushing a couple more comedic
elements. Word play on a swear word seems to be more laughable than IRN BRU
changing peoples accents. The real advert also adds a shot that goes further into time
(the laser gun range). The transition is so sudden from drinking the IRN BRU that it
makes the IRN BRU look like it gives you energy / enjoyment which is obviously an
exaggeration however it is well put together and effectively sells the product. My Advert
however is not as well put together. It is very choppy between shots and doesn’t seem
to convey a smooth, flowing narrative. The positioning of the camera and the people in
shots could have been much better to make it seem like an actual conversation between
characters rather than a couple of guys spouting lines into a camera. A complicated part
of the editing in my advert was trying to balance the colour correction properly without
over – saturating etc. something that I could have done differently in my advert is to play
more with sound (music, sound effects, etc.). In The final version none of the sound was
changed from the sounds captured by the camera in the shooting process. Some
drinking sound effects could have been a nice touch as well as some sort of magical
effect to show the accent change kicking in.

7. Advergame Comparison
Both my advergame and the real one use a cartoon like style however mine is a much
more detailed yet pixel art styled cartoon. Alongside this both advergames also use
IRN BRU as a helpful collectable as a technique for sales. The main difference in this
point however is that in my advert, the IRN BRU bottles help to take down the enemy
representing the top rival brand making IRN BRU seem superior whereas in the real
ad it is simply a helping object. Despite this the real ad on a whole is a less
controversial and is more family friendly appealing to a larger audience although the
younger audiences this game can attract may not play a large part of the consumer
audience. Controversy has always been IRN BRU’s name and I think my ad might do a
slightly better job of displaying that by throwing shade at another brand which I think
was an interesting concept to display. A lot of detailed shading was used to make a
flat world feel a little more alive which was a little bit counteracted by the fact that
the playable character and obstacles don’t play with the depth of field created on the
game stage. Photoshop was mainly used to create and animate the game occasionally
dropping in images of real life objects as a reference for creation. In my opinion the
game environment turned out really well and there are parts of it that turned out
very detailed and good looking creating a an atmosphere for the game world which is
and advantage that it has over the real IRN BRU advert. Looking at the whole picture
there are a lot of areas which I wish I had more time to properly flesh out and add
more detail to.

8. Advergame Comparison
Considering this time was an issue throughout the entire production of the
advergame. Where the real advert feels very whole and complete parts of my
advergame felt rushed and skimmed over. A lot of my time went into the game
environment which left me with very little time to animate and create sound. This is
especially noticeable with the lack of a smooth movement animation in the playable
character and the static fire in the rockets. This really does lower the games quality
considerably and makes the whole environment feel static and boring even though
their jobs are suppose to make the game feel well paced and alive ; advantages that
the real IRN BRU advert have. Next time I will definitely try to manage my time better
so that I can add the perfect blend of environment, animation, and sound.