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1. Evaluation
Toni Ann

2. My Print
• Structures and techniques of TV advertising
• To create my poster for Irn-Bru I used Photoshop. On
the poster I used the Irn-Bru logo so that anyone who
sees the poster will always remember that its
purpose is to advertise Irn-Bru. I also decided to put
the Facebook, twitter and instagram logo on the
poster as well, so that people would know where
they could find out more information on the product,
such as the nutrition facts. The colour scheme was
very important to me when designing the poster
because I strictly wanted to stick to the colours
orange and blue. The reason I wanted to stick to
these colours, besides being the traditional colours of
the drink is because when I asked the public 3/5 said
that the combination of orange and blue just reminds
them of Irn-Bru.
• Factors of Persuasion
• To persuade the public to buy Irn-Bru I made the
character cute and memorable. Like the colours,
seeing a squirrel out and about could trigger the
person’s memory about Irn-Bru and its products. So
in a sense, it’s kind of like free advertisement. The
type of persuasion used is coercive power because of
the catchphrase used it comes off quite threatening .
• Styles of advertising
• The style of advertisement used was quite basic and
got the point across.

3. Real Print
• Structures and techniques of TV advertising
• This ad has been put together using coca-colas
main colours (red, white, brown) red and
white are used for the logo and similarly to Irn-
Bru seeing the two colours together
automatically remind you of the company.
• Factors of Persuasion
• To persuade the public to buy it coca-cola
make a lot of the same ad with different
slogans to show how supposedly that make
the person drinking it feel/do.
• Styles of advertising
• Coca-colas style of advertising is quite plain
and simple. Most of the time coca-colas print
ads have a plain background the bottle with
the logo and something coming out of the top
of the lid of the bottle.

4. My Video
• Structures and techniques of TV advertising
• To create the video we used a canon 600D to record the
footage and to record the audio we used a iphone. To
edit everything together, I used Premier Pro. Using this I
could edit the speed of the video, the pitch of the voices
and the colour of the video. I could also ad in a
transition between videos so that the videos that are cut
don’t look too jumpy when going to the next one. The
advert follows a story of a single squirrel trying to find
what it most desires a can of Irn-Bru can, no matter how
far they must travel. The scenes link with each other.
• Factors of Persuasion
• The type of persuasion used is coercive power because
of the catchphrase used it comes off quite threatening.
To persuade people to buy the drink we tried to make
the advert as relatable as possible. We had someone
drink it to show that its drinkable, but we also had the
mascot drink it as well for comedic affect. Also at the
end of the video a disclaimer was added in to leave the
person watching the ad a funny reason to remember the
company.
• Styles of advertising
• The style of the video advert is quite comedic, so it could
be called a parody ad. The scene where someone is
drinking the can of Irn-Bru is a copy of every other brand
that has done that. Also the person that appears on
camera the most is wearing orange and blue, ’un-
ironically’.

5. Real Video
• Structures and techniques of TV
advertising
• Coca-colas ad ‘pool boy’ appeals to
everyone. By having both siblings
having a crush on the pool boy it give
Coca-Cola another audience to cater
to (LGBTQ+). So by doing this ad it
shows that Coca-Cola is accepting of
all sexualities and genders.
• Factors of Persuasion
• Coca-Cola persuades people to buy
their products by showing that they
are accepting of everyone. Most
people will want to support that so
they will buy more products from
Coca-Cola.
• Styles of advertising
• The style of the ad is quite old look,
which is maybe Coca-Cola way of
saying with coca-cola everyone can
come together, and everyone can be
accepting.

6. My Advergame
• Structures and techniques of TV advertising
• My advergame was put together using Photoshop.
Here I had to navigate through different layers of my
game to make it look like an actual functioning game.
To do this on Photoshop I created a timeline so that I
could move the background of the game but the
character stays still, (like in the style of Mario Bros).
The style of the game caters to all ages and genders,
though the style and difficulty may look easy in this
first level.
• Factors of Persuasion
• To persuade people to buy Irn-Bru products, the
game that has been created could become addictive
to certain players, causing them to always have Irn-
Bru on their mind. Which in the long run could be
both good and bad. The type of persuasion used is
coercive power because of the catchphrase used it
comes off quite threatening .
• Styles of advertising
• The style of my game is traditional, following in the
footsteps of games such as Mario and Sonic. Because
it is a game and people love playing games, the player
is subconsciously taking in advertisements of Irn-Bru.
Just like at the end of every level there is a 30sec ad
for Irn-Bru’s social medias.

7. Real Advergame
• Structures and techniques of TV advertising
• The game has images of Coca-Cola to show
that it is a promotional game for the company.
The company may find it easier to target
children, so instead of doing something to
cater to adults the company went for
something where the children could do their
advertisement for them by asking their
parents for some cola
• Factors of Persuasion
• The style of this game is aimed at kids, so the
aim of the creation of the game could be to
get children aware of the drink so that they
will ask their parents to continuously buy them
Coca-Colas products.
• Styles of advertising
• The game has obviously been designed for
children, but by sneaking in a few of Coca-
Colas logos then the player will subconsciously
pick up the fact that they want a drink of cola.

8. Print ComparisonSimilarities: In both of the print ad the style of the advert is quite similar, one of those similarities being
that both ads are designed to be portrait. This is very common around advertisement posters for
food/beverage companies. Both posters are very limited with what is on them, for instance the Coca-Cola
print has a plain background with their logo and famous slogan, which just gets the point across. This is
similar for Irn-Bru print, it has the the logo, mascot and the memorable slogan. When creating a print ad its
important that its not overloaded with information because the location of this ad could be a billboard
where people do not have a lot of time to read it.
Differences: The Coca-Cola print looks more professionally made as the person creating will have had more
practice and knowledge of the software used to create it.
Technical Qualities: As said before the person creating the Coca-Cola ad has more of an understanding of
how to create a good looking ad.
Strengths: When creating my print I already had a design that I could follow. Doing this made creating my
ad a lot easier, the only thing I has to worry about was what tools I was going to use to create my idea. I had
briefly used Photoshop in High School so I had a brief understanding of the basic tools this helped me to
navigate through new tools and understand the purpose.
Weaknesses: When I created the print ad I didn’t really have much experience with Photoshop and its
tools, so I didn’t get to use as much effects as I would of wanted to.
What would I change?: I would change the background of my print to be either a brighter color or to have a
gradient effect like I had originally planned to do. Now that I know more on Photoshop I would like better
effects on the background, character and text.
Lines of appeal: One of the main focus of the print ad is to be memorable and funny. The way I have done
this is to use a well known animal and have it doing unusual things, for instance holding an Irn-Bru can. So
this is known as Comedy & Humour.

9. Video Comparison
Similarities: Both ads tell a story that all surrounds the product being advertised. Both
videos have the story focus on teenagers.
Differences: To create the video my group didn’t have the equipment that the Coca-Cola
company have access to when they create an advert. As well as not having the
equipment, we didn't have the people to create the advert.
Technical Qualities: The equipment used was higher quality. The Coca-Cola company
have people for each thing, whether its acting, editing, directing or producing. Since
there was only three people working on this ad we had to even out the work as much as
possible, until people finally figured out what they were best at.
Strengths: Before filming even began, the group had already had a script/ directions for
the day, similar to what Coca-Cola would do.
Weaknesses: Due to having a limited knowledge of premier, editing the video at the
beginning was quite difficult, but as I finished the video I understood the software a lot
better.
What would I change?: I would change not having very many speaking parts. I would add
in some more information about the product and its history.
Lines of appeal: Most, if not all of the Irn-Bru advert is filmed outside so can also be
categorized as Nature & the natural world.

10. Advergame Comparison
Similarities: Both of the games are designed for children and are very simple when it comes
to viewing point of the game.
Differences: The game style is very different. The Coca-Cola ad has one single view
throughout the entire game, the only movement being the character its self. Whereas the Irn-
Bru advert is in the style of Mario.
Technical Qualities: The Coca-Cola avert is has better effects than the Irn-Bru advert, the
company has access to top quality game makers and designers. the Irn-Bru advert does not
have as much technical qualities and effects as I would of wanted to have.
Strengths: Before I made my actual game I had a practice on creating a lookalike of mario so
that I could get use to the software that I was using. I also had 3 detailed designs that I had to
filter down to the one that I liked the most. Once I did that I went into to detail even more
explaining the colors I was going to use and why.
Weaknesses: I had lots of ideas on how I wanted my game to come out looking like but a lot
of them were a bit unreachable, so I had to settle for design which was not as detailed as I
wanted it to be, but in the end I was pleased with what I came out with.
What would I change?: I would add more scenes to my game, such as a starting screen and a
menu.
Lines of appeal: The advert includes a well known animal doing humane things, as a result of
this it could be categorized as Dreams and fantasy.