Irn Bru Project Evaluation

1. Evaluation
Oliver Nicholson

2. Real Video
• Structures and techniques
of TV advertising
– It has been created to show
how irn bru can help make you
happy. It uses the stereotypical
bored old people home workers
and a grump old man. This is a
direct opposite to what happens
after they drink the irn bru
when everything is fun and
happy.

3. Real Video
• Factors of Persuasion
– They have tried to make you
buy it by using lines of appeal.
These include dreams and
fantasy and nostalgia through
the idea of laser tag and that it
is a child's game. They also use
comedy and humour to make
the advert more memorable
and appeal to all
– They also use a reward power
to make irn bru the better
product and create the illusion
that irn bru can solve all your
problem

4. Real Video
• Styles of advertising
– It is a mix of realist and
non-realist styles as the
opening is very believable
and can relate to a real
scenario but as it
continues it slips away
from being realist into an
unbelievable and made
up setting that would
never happen in real life

5. My Video
• Structures and techniques
of TV advertising
– This has been done to show
that irn bru can help you not
be sad and give you self
confidence. The one colour
technique to start with is to
show how he irn bru is the
only good and colourful in
his life

6. My Video
• Factors of Persuasion
– They have tried to make you buy
it by using lines of appeal. These
include nostalgia through the idea
of the breakfast club as it was a
childhood favorite to our target
demographic and will bring back
memory's of childhood.
– They also use a reward power
to make irn bru the better
product and create the illusion
that irn bru can solve all your
problem

7. • Styles of advertising
– It is a mix of realist and
non-realist styles as the
opening is very
believable and can
relate to a real scenario
but as it continues it
slips away from being
realist into an
unbelievable and made
up reactions to irn bru.
It cant help solve
sadness.
My Video

8. Real Advergame
• Structures and
techniques of
advergames
– It uses the original design
of space invaders to
create a good (coke) vs.
evil (Pepsi) style game.
– You have to shoot the P E
P S I and aliens.
– This has been done to set
coke up as the hero of the
game and make Pepsi the
bad guy

9. Real Advergame
• Factors of Persuasion
– It is done in this style
to make people
nostalgic of the old
space invaders and
appeal to all players
– It follows a simple
design so everyone
can pick it up easily
and enjoy themselves

10. Real Advergame
• Styles of advertising
– It is made in the style of
an Advergame.
– It is very successful in
making one want to buy
coke rather than Pepsi as
they have to shoot the
Pepsi symbolising that
Pepsi is bad

11. My Advergame
• Structures and techniques of
advergames
– It uses the original design of
space invaders to create a
good (Irn Bru) vs. evil (Coke)
style game.
– You have to shoot the coke
cans and collect the irn bru
cans.
– This has been done to set Irn
Bru up as the hero of the
game and make Coke the
poison that makes you loose
a life
– It had been made in
Photoshop in a pixel art style

12. My Advergame
• Factors of Persuasion
– It is done in this style
to make people
nostalgic of the old
space invaders and
appeal to all players
– It follows a complex
design making it nice
to look at

13. My Advergame
• Styles of advertising
– It is made in the style
of an Advergame.
– It is very successful in
making one want to
buy Irn Bru rather
than Coke as, in the
game, coke makes
you loose a life

14. Video Comparison
• Compare each of your products to the similar
professional advert
– My advert and the professional one follow the same
idea but implement different scenarios
– My advert uses black and white mixed with the orange
of irn bru to create the sense of sadness in his life and
that irn bru is the only good thing. The professional
advert use non irn bru colours to start with and then
for the laser tag scene they use the irn bru colours.
This creates a sense of a life before and after irn bru,
fun.
– We used colour masking and a neutral colour filter in
camera to make the black and white effect look nicer
as the colours were already muted
– The masking was very difficult to do as it had to be
done frame by frame as the mask tracking on premier
pro is absolutely useless
– A weakness of my advert was the missed masking of
the bottle cap which give it an unprofessional feel.
Another one was the missed framing doing the
integral irn bru downing scene. This made it appear
that the actor didn't’t like the drink he was meant to
selling to people
– I would re-shoot the bottle downing scene and would
include an establishing scene of the college or the
actors bad life. This is how I would improve it.

15. Advergame Comparison
• Compare each of your products to the
similar professional advert
– Both games follow the same original design
of space invaders and both include the
destruction of another brand. The only
difference is that in mine one had to
destroy coke cans and in the professional
one they have to destroy Pepsi cans
– One good technical qualities was the sound
design. I created a lot of the sound effects
my self and they worked really well.
– One technique I used was the use of
loading and opening screens which helped
add to the realism of the game
– The art was difficult because I cant draw
and I had to make sure the colours didn't’t
of he cans didn't’t match the background
colours too well
– Strengths.
• The hit effect worked well and the sound
and music help create the feel of an arcade
game
– Weakness
• The paths of the laser beams were not
straight. This created an unprofessional feel
– Next time, I would make the game
horizontal to make it fit a standard screen
and improve the paths of the moving
objects in the game