my irn bru pro forma for york college work

1. Evaluation
William Young

2. Real Video
• Structures and techniques of TV advertising
The advert has been put together with shots in an old person’s home, mainly
featuring an old man, a younger woman (presumably his daughter) and a younger
man (presumably the daughter’s husband). The younger man hates it at the old
folks home and asks to leave, but the daughter tells him that they can’t. The old
man tells the pair of young people to not “be a can’t”, but to ”be a can”. The
advert then ends after a couple of seconds in a game involving laser guns. The
shots takes place in chronological order to give the impression to the viewer that
the conversation is authentic, and editing techniques shown in the advert are
rather limited. Only standard cuts (cuts between angles that focus on specific
characters) and one jump cut (a cut to a later in-advert date) are really prevalent
within the advert. I think these decisions regarding the advert were made
because Barrs needed to make their new advert for Irn-Bru as simple as possible,
which I believe they succeeded in doing.
https://www.youtube.com/watch?v=UkdEL57BmM4

3. Real Video II
• Factors of Persuasion
One way in which the producers of the Irn-Bru Advert (Barrs) tried to make me buy
Irn-Bru in the advert was by presenting it as a positive thing, which would make
people more likely to buy it. The positive thing in question that Irn-Bru was presented
as was as a cure for boredom, which is objectively a positive thing.
Another way in which Barrs attempted to make me buy Irn-Bru in the advert was by
portraying it as being used by young people, which, in theory, would make the drink
seem hip and cool.
A third way in which Barrs tried to make me buy Irn-Bru in the advert was by showing
off the Laser-Quest-like game at the end of the advert (the advert was edited in such a
way that the Laser game came as a result of the two young people drinking Irn-Bru).

4. Real Video III
• Styles of advertising
The style of advertising that the Irn-Bru advert goes by is known as an
institutional advert, adverts that don't say anything about the product. They
don't say anything about the features of the product, and they don't give any
hints as to the costs: they just tell you (either directly or indirectly) that the
product is great and you should buy it. Institutional adverts, as a general rule,
sell the experience of the product, not the product itself.
The advert could also be classified as a 'realist' advert, as it portrays the
product in a realistic way (in an old person's home).

5. My Video
• Structures and techniques of TV advertising
The advert has been put together with shots in college, mainly featuring two
actors, one of which plays a student who got a bad grade in an exam, and
another who got a good grade. The one with the bad grade gets pushed
around by the one with the good grade, and then pulls out a can of Irn-Bru,
taking a swig. The advert then ends with him confidently picking up his paper,
not seeming to care, and then leaving.
The shots takes place in a chronological order, conveying to the audience that
this advert has a narrative. The narrative is short and simple, but however, it's
still a narrative.
Editing techniques mainly involve cross dissolves between the shots shown
off in the advert. I made the decision to make the advert in this way because I
noticed that the footage shook a bit right after the camera started rolling, so I
decided to cross-fade between shots to cover that up.
https://www.youtube.com/watch?v=uLmKpGxn92E

6. My Video II
• Factors of Persuasion
Like in the actual advert, one way I tried to make potential customers buy Irn-
Bru in the advert was by portraying it in a positive way. The positive way in
which I portrayed Irn-Bru was as something that will make you confident in
yourself, no matter how bad you do in school.

7. My Video III
• Styles of advertising
Like in the real advert, the Irn-Bru advert that we made is
an institutional advert. The advert doesn't say anything
about Irn-Bru (in fact, it doesn't say anything at all, apart
from the slogan "If you can't do it, Irn-Bru it"), and it
doesn't tell you the price either: it just informs you that
the product is great and it should be brought.
The advert could also be classified as a 'realist' advert, as it
portrays the product in a realistic way (in a college,
featuring young people)

8. Real Advergame
• Structures and techniques of advergames
The advergame that I found was a Frogger-like game that
involved a person walking across a road with cars driving by. The
person you controlled had 3 Health Points, if you got hit by a car,
you lost a health point and get hit three times, the game is over.
There was an Irn-Bru can in the middle of the game that you
could collect, which would restore your HP by one point. You
have to avoid the cars that drive past your character. These
decisions have been made regarding the advergame because,
like most advergames, the creator wants you to buy the product
(that being Irn-Bru).
https://www.youtube.com/watch?v=hkipswIezyg

9. Real Advergame II
• Factors of Persuasion
The developer of the advergame made you want to buy Irn-Bru by showing
off that it was a good thing that would help you in life. In the universe the
'game' takes place in, Irn-Bru is a health-recovery collectable, something that
recovers your health if you've lost any while playing it.

10. Real Advergame III
• Styles of advertising
The style of advertising used in most advergames, including this one, is
interactive advertising, advertising that is directly interacted with in order to
make the product seem appealing. As stated before, the way that the Irn-Bru
advergame makes the product seem appealing is by having it be a health-
recovery collectable, something that makes it easier to beat the game if you
collect it.

11. My Advergame
• Structures and techniques of advergames
The advergame that I made was a shooting game that involved a
person shooting clay pigeons and getting points every time you
shoot one. The main character of the game has a can of Irn-Bru
in one hand and drinks from it every time he shoots at a clay
pigeon, and gets a perfect shot every time. These decisions have
been made regarding the advergame because, like most
advergames, the creator (that being me, in this case) wants you
to buy the product (that being Irn-Bru).
https://www.youtube.com/watch?v=8LNRWuXCJ-Q

12. My Advergame II
• Factors of Persuasion
The developer of the advergame (me) made you want to buy Irn-
Bru by showing off that it was a good thing that would help you
in life. In the universe the game takes place in, Irn-Bru is
something that makes it incredibly easy to shoot the clay pigeons
that show up throughout the game. In real life, this could
translate to Irn-Bru being something that gives you the energy to
be more efficient in sports such as shooting.

13. My Advergame III
• Styles of advertising
Like in other advergames, the style of advertising used in this
advergame is interactive advertising, advertising that is directly
interacted with by the player in order to make the product being
advertised seem more appealing. As stated before, the way that
my Irn-Bru advergame makes the product seem appealing is by
having it be a power-up, and making it easier to shoot the clay
pigeons that appear in the game.

14. Video Comparison
Similarities:
• Both video adverts featured slogans (Don't be a can't, be a can! Vs. If you can't do
it, Irn-Bru it!)
• Both video adverts featured Irn-Bru in a positive light.
Differences:
• The professional Irn-Bru advert featured dialouge, while my advert did not.
• The professional Irn-Bru advert featured comedy, while mine didn't.
• My advert mainly featured cross-fades as transitions between shots, while the
professional advert only featured standard cuts and one jump-cut.
What I would do differently in my advert if I were to make it again:
• I would try and get more time to flim the shots needed for my advert, because
most of the shots used in my final product were barely in focus, if at all.
• I would possibly make the advert have more of a comedic edge, similar to comedy
silent films that were most popular in the 1920s.
• I would be more experimental with the editing software that I used to make the
advert with.

15. Advergame Comparison
Similarities:
• Both of the advergames used pixel art animation.
• Both of the advergames featured Irn-Bru in a positive way, as something that
would help you be better at the game.
Differences:
• The advergame I made didn't feature enemies of any sort, while the advergame I
didn’t make did feature enemies (those being cars)
• My advergame featured a score counter while the other advergame did not.
• My advergame didn't feature a health bar, while the other advergame did.
• My advergame was a shooter game, while the other advergame was more of an
arcade-style game, seeming to take inspiration from games like Frogger.
Things I would do differently in my advergame if I were to make it again:
• I would try and add some more variety (in terms of colour) to the advergame,
rather than just a plain yellow-orange background with a single blue picture-frame
on it.
• I would try to make the animations in my characters look more fluid.