My evaluation.

1. Advertisement Evaluation.
Irn-Bru

2. My Print Advertisement.
Structures and Techniques
• When making my real print advertisement I took the best techniques and
ideas from my practice idea and applied them in my real print advert.
• One technique I used was applying the Scotland flag as my background but
then changed the white cross to an orange cross to make the color way
blue and orange for Irn-Bru and the Scotland flag for the drinks heritage.
• I also used several photos to make the image I wanted by merging them
together. This process was used when merging a pair of legs and arms to
an Irn-Bru can to make it look like the can was alive.
• I also applied a short and snappy 3D catch phrase to my work so that the
spectators will easily remember it for future references.

3. My Print Advertisement.
Factors of Persuasion
• When making my advertisement I used the same idea of using
competition to promote Irn-Bru, where Irn-Bru beat other competitors in
a running race and Irn-Bru are crowned champions, which will imply to
younger generations that by drinking this over other competitors will
make you successful.
• I also used the colors blue and orange throughout my poster in the hope
that when the audience see them colors in the future it will persuade
them to drink Irn-Bru.
Styles of Advertising
• I believe my advert comes under comedy as soda cans can’t physically
compete in a race but I also believe it applies motivation to it’s audience
as it shows the success you can receive from drinking Irn-Bru.

4. Real Print Advertisement
Structures and Techniques
• The first technique I notice when looking at this poster is that the
background is orange, replicating the color of the can itself.
• Another technique the advertisement uses stating ‘feel phenomenal’
under the Irn-Bru can to make people believe that by drinking this soda it
will actually make you feel phenomenal.
• Obstacles to avoid while making advertisements is that the comedy aspect
doesn’t go too far as it could possibly be banned from advertising. This
includes rude and explicit language and pictures.

5. Real Print Advertisement
Factors of Persuasion
• In the quotation about Irn-Bru, the man proudly states he doesn’t ‘brag’
about the experience he once had with Irn-Bru, which could be implying
its that good, you’d want to let people know just how amazing it is.
• Another form of persuasion is the color-ways used as stated in the
previous slide. The background is orange is orange and the quotation is in
blue text which resembles the colors of Irn-Bru.
Styles of Advertising
• I believe this poster again comes under comedy, as it is implying that
England fans always comment on winning the world cup in 1966, without
actually stating it.

6. My Video Advertisement
Structures and Techniques
• One of the techniques I used when making my Video Advertisement was
he light affects. In some scenes the lighting is brighter as we’re trying to
grab the audiences attention more, which can be seen in the scene where
the Irn-Bru can appears on the track.
• Another affect we often used was RGB curves so that when each shot was
put together it was a smooth process and wasn’t changing from scene to
scene too quickly.
• We also used audio affects in some scenes for what was appropriate for
each shot, so when Randall was reaching the finish line there was intense
music to match this. Or when the Irn-Bru appeared the sound of angels
was playing.
• An obstacle to avoid while filming the advertisement is that the audio is
correct as you can often pick up rude and explicit language in the
background while filming in public locations.

7. My Video Advertisement
Factors of Persuasion
• When filming our advertisement we decided to use several scenes to
persuade people to drink Irn-Bru. This included when the can appeared as
a heavenly figure, implying it has a heavenly taste. We also decided that
Randall won the race due to drinking Irn-Bru earlier in the video, which
was another persuasive technique we used.
Styles of Advertising
• Again, I believe my advertisement comes under comedy as the audio and
affects applied to the advertisement are quite humorous, but I also think it
could come under action as the finale becomes very tense as you Randall
and Jon are competing against each other and we don’t know who will be
victorious.

8. Real Advertisement (New Fella)
Structures and techniques
• The advertisement applies audio to promote the heritage of Irn-Bru. This
is shown through the use of bagpipes to represent Scotland.
• The advertisement also uses a Scottish stereotype to represent the
daughters father which is also promoting Scotland.
• Another technique is when the father drinks Irn-Bru it relieves his anger
which could help promote to younger generations who aren’t fully aware
of the side effects just yet.
• Finally it uses humor to try and sway the audience into buying this drink as
do most Irn-Bru advertisements.

9. Real Advertisement (New Fella)
Factors of Persuasion
• One form of persuasion used in this advertisement is when the father
drinks Irn-Bru to relieve his anger which as said in the previous slide might
help persuade younger and more vulnerable generations of people.
• Also, in the final scene of the video it has a short and snappy catch phrase
‘Irn-Bru gets you through’ so that Irn-Bru lovers have something to
remember the drink by.
• Finally, the advertisement also promotes the diet Irn-Bru as well as the
original, which will appeal to a wider range of people as many opt to drink
diet soda currently.
Styles of advertising
• This advertisement will come under comedy as it is almost mocking
English people as it uses a range of stereotypical items such as a British
bulldog.

10. My Video Game.
Structure and Techniques
• When making my Advergame I had to remember I was advertising for a
company and not just making a regular game.
• So by doing this I made my main character wear orange and blue clothing,
and ensured that my planets in the background were also color themed
with Irn-Bru.
• Also, instead of applying hearts to the section which tells you how many
lives you have left, I added Irn-Bru cans that slowly ran out.
• Obstacles you should try and avoid in the future is making scenes too far
apart on frame animations as it will often move your picture to far ahead
and will make the game look very unrealistic, so to make it more
professional you should more frequent and realistic.

11. My Video Game
Factors of Persuasion
• In my video game, if you run out of Irn-Bru you are unable to continue,
which implies that to reach your peak ability you need to be drinking the
Irn-Bru which as stated already on other advertisements, it will often
influence younger generations.
• I also applied interesting and exciting features such as the space theme,
which will often persuade people at first glance to play my game.
Styles of Advertising
• I believe my game comes under action, as it tests and individuals ability to
see how quick they can press the keyboard, in such a short duration of
time.

12. Real Video Game
Structure and Techniques
• The official Irn-Bru video game ‘Throw the Girder’ uses many techniques
to advertise their heritage and brand.
• An example of this is by using sports that were founded and are most
popular in Scotland, such as throwing girders.
• Another feature used is the Irn-Bru cans that help you keep the Girder
moving as it gives you more energy to proceed through the game.
• But obstacles to avoid while making video games is to make sure it isn’t
too technical, as many people wanting to play the game will be of a young
audience and will want a fun, easy and simple game to play.

13. Real Video Game
Factors of Persuasion
• To help keep you alive longer, you need to collect more Irn-Bru cans as it
gives you more energy. This could be implying to the audience that by
drinking Irn-Bru it helps boost your performance in sports.
• Not only does this game persuade you to buy Irn-Bru, but it also persuades
you to carry on playing the game as after each game you play it will quote
you on how well you performed, and it doesn’t hold back. This will often
determine people to keep playing.
Styles of Advertising
• I believe this games comes under sports, as throwing Girders is a sport in
itself. I believe this is very affective as sports games a very popular, but you
will very rarely see Girder games, so the company haven’t got many
people to compete against.

14. Comparison of Print
My Print Advertisement Real Print Advertisement
• We can see that in both Print advertisements the colors blue and orange are used to represent and promote Irn-Bru.
• We can also see that an Irn-Bru can appears in both adverts to make it clear what is being advertised.
• A quotation is used in both adverts, but the difference being in my advertisement it’s for motivation, in comparison to the
real advertisement which is for comedy.
• But there is also some differences between the two posters. The most important being that my poster is promoting success
and motivation, while the official advertisement promotes comedy.
• I don’t believe there is much to separate the quality of the posters presented as both look very sharp and well presented,
but if I had to change my advertisement I would like to add scenery on my poster, so the audience understand they were
competing in a running race.

15. Comparison of Videos
My Video Advertisement Real Video Advertisement
• In both advertisements they each drink Irn-Bru for positive outcomes, Randall wins the race and the Granddad keeps his
patience with his daughters new boyfriend.
• At the end of each advert there is a catch phrase. In my advertisement Randall says ‘Drive to success’, and in the new fella it
says ‘Irn-Bru gets you through’.
• But the time duration of both adverts is different, as my longest advertisement is 30 seconds long, in comparison to ‘new
fella’ which is a duration of 40 seconds.
• I believe we could improve on certain aspects of our advertisement to make it look as professional as the official
advertisement. This would include noise cancelation from cars and sports events in the background to make it clearer to hear
what Randall and Jon are saying.

16. Comparison of Video Games
• One similarity between my Advergame and the Irn-Bru game is that in order to stay alive you need to ensure that you still have Irn-
Bru cans left.
• Also, the time duration of both games is very short as they both last on average between 10-20 seconds.
• But the two games also have some differences, such as the theme of each game. My theme is in space where as Irn-Bru decided to
set a regular theme with a mountain scenery.
• To improve on my video game to make it look similar to ‘toss the girder’ I should probably make my character bigger so it’s clear to
see what you’re playing with.