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Using hybrid events to create buzzworthy experiences

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This is the session on how to use hybrid events to create buzzworthy experiences, presented in Vancouver the 11 of January 2016 at Convening Leaders #PCMACL.

Hybrid events have the power to do more than just expose your brand and content to new audiences around the world. You'll hear several case studies on how adding a digital component rejuvenated stale events by increasing audience engagement and buzz for in-person and virtual participants.
After This Session You'll Be Able To:
· Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most
· Utilize your hybrid as a marketing tool to convert virtual to registered attendees
· Approach virtual and face to face formats holistically to build a long-term event strategy
if you need more info or you want to book Stefania Conti-Vecchi to speak at your event please contact info@eventagist.com

Published in: Technology

Using hybrid events to create buzzworthy experiences

  1. 1. Using Hybrid Events to Create Buzzworthy Experiences for Virtual and F2F Attendees Stefania Conti-Vecchi @contivecchi #PCMACL
  2. 2. ‣ Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most ‣ Utilize your hybrid as a marketing tool to convert virtual to registered attendees ‣ Approach virtual and face to face formats holistically to build a long-term event strategy Learner Outcomes
  3. 3. Real-time audience interaction You can join at www.slido.co m with this code: #PCMACL
  4. 4. Some key roles
  5. 5. Social Media moderator Acts as the voice of the remote audience during the live event
  6. 6. acts as a commentator filling in important information that remote attendees may not be seeing through the live video stream Virtual Emcee
  7. 7. is a group of people that come together to participate to the event in a different location PODS or Hybrid HUBS
  8. 8. Networking Role of the moderator
  9. 9. active and engaged on-site participants active and engaged on-line participants These two audiences participate as one + Defining hybrid meetings
  10. 10. The Hybrid Angels idea Using iPads together with some specific apps, to provide remote participants the opportunity to: • Meet speakers, on-site participants and sponsors • Virtually walk through the conference centre • Live some backstage moments, or take part to a social activity
  11. 11. GoToMeeting Google+ Skype Scopia Virtual breakout rooms
  12. 12. Virtual breakout rooms
  13. 13. Hybrid angels
  14. 14. Live streaming Livestream
  15. 15. Wordpress plugins
  16. 16. Periscope – over 10 million users Periscope
  17. 17. #PCMACL – live the experience of a participant periscoping the conference http://www.eventprofs.education/convening-leaders
  18. 18. The robot
  19. 19. Kubi
  20. 20. Clear instructions on the tools selected Event hashtag #FRESH14 Session design Speakers coaching
  21. 21. Interactive Presentation Tool Meetingpulse You can join at meet.ps/PCMACL
  22. 22. Is hybrid cannibalizing live attendance?
  23. 23. Thank you for participating! Stefania Conti-Vecchi @contivecchi Please complete your session evaluation in the mobile app. Did you scan your badge? This is for CEU credits and also helps PCMA develop education for YOU. Thank you!

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