Engaging participants to use social media for&at your conference

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This is a presentation I made based on a very interesting case study: the social networking notebook of the Bio International Convention.
They created one of the coolest event handouts ever seen—a 52-page booklet given to more than 15,000 BIO attendees with their badges.
Take a look also at this interesting article:
http://www.expoweb.com/article/notebook-helps-bio-attendees-connect-event-social-media

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Engaging participants to use social media for&at your conference

  1. 1. Stefania Conti-VecchiTHE SOCIAL NETWORKING NOTEBOOK CASE STUDY Engaging participants to use Social Media “for & at” your conference A 52-page booklet given to more than 15,000 attendees with their badges.
  2. 2. Stefania Conti-Vecchi OBJECTIVESGet attendees more involved in event social networkingMake their website and app come alive and get peopleengaged with it.Give instructions on how to usesocial media and tips on how toconnect with other attendeesduring and after the event.
  3. 3. Stefania Conti-VecchiDespite the spectaculargrowth of new technologiespeople are always asking fornote paper.This is why the SocialNotebook was born.Attendees can take notes andlearn how to engage withtheir communities, and it wascool enough that sponsorsfeel good about it.
  4. 4. Stefania Conti-Vecchi The folks at this convention also made excellent use of QR codes to drive attendees straight to their social channels.
  5. 5. Stefania Conti-Vecchi ACCOUNTS OF THE EVENTTIPS TO BE MORE EFFECTIVE HASHTAGS
  6. 6. Stefania Conti-VecchiENGAGING ALL YEARJOKING AND MAKING IT EASIER
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  19. 19. Stefania Conti-Vecchi LOOKING UP IN THE FUTURE…
  20. 20. Stefania Conti-Vecchi In 2011, fully 50 percent of attendees used their website and app in some way. They registered a 300-percent increase of social media activity this year.
  21. 21. Stefania Conti-Vecchi CONTACTSSTEFANIA CONTI-VECCHICo-founder and CEOEVENTagistmob. +39 328 3054899s.contivecchi@eventagist.comwww.eventagist.com @contivecchi

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