Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effective Social Media For Event Exhibitors

123,132 views

Published on

These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.

  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Effective Social Media For Event Exhibitors

  1. Presented by Web 2.0 Expo staff: Sarah Milstein, GM & Co-Chair (@SarahM) Kaitlin Pike, Community Manager (@w2e) Social Media for Event Exhibitors
  2. Sarah
  3. Sarah Kaitlin
  4. Hashtag for today #w2e
  5. Agenda for today
  6. Agenda for today <ul><li>What can social media do for you at events? </li></ul>
  7. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul>
  8. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul>
  9. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul><ul><li>Q&A </li></ul>
  10. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul><ul><li>Q&A </li></ul>
  11. Social media amplifies
  12. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul>
  13. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul><ul><li>Drive traffic </li></ul>
  14. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul><ul><li>Drive traffic </li></ul><ul><li>Stand out </li></ul>
  15. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul><ul><li>Drive traffic </li></ul><ul><li>Generate buzz </li></ul><ul><li>Stand out </li></ul>
  16. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul><ul><li>Drive traffic </li></ul><ul><li>Generate buzz </li></ul><ul><li>Stand out </li></ul><ul><li>Build relationships </li></ul>
  17. Social media amplifies <ul><li>Create coverage of the action at your booth </li></ul><ul><li>Drive traffic </li></ul><ul><li>Generate buzz </li></ul><ul><li>Reach customers and coworkers who aren’t onsite </li></ul><ul><li>Stand out </li></ul><ul><li>Build relationships </li></ul>
  18. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul><ul><li>Q&A </li></ul>
  19. Case study: Everyone loves sweet tweets
  20. IBM’s #SweetTweets Idea: The Thought Process <ul><li>We want to drive booth traffic </li></ul>
  21. <ul><li>We want to drive booth traffic </li></ul><ul><li>We want to use social media to do this </li></ul>IBM’s #SweetTweets Idea: The Thought Process
  22. <ul><li>We want to drive booth traffic </li></ul><ul><li>We want to use social media to do this </li></ul><ul><li>This meeting is right before lunch… </li></ul>IBM’s #SweetTweets Idea: The Thought Process
  23. <ul><li>We want to drive booth traffic </li></ul><ul><li>We want to use social media to do this </li></ul><ul><li>This meeting is right before lunch… </li></ul><ul><li>Chocolate sounds good right now </li></ul>IBM’s #SweetTweets Idea: The Thought Process
  24. IBM’s #SweetTweets Idea: The Thought Process Candy…
  25. IBM’s #SweetTweets Idea: The Thought Process Candy… and Twitter?
  26. IBM’s #SweetTweets Idea: An A-to-Z Solution
  27. IBM’s #SweetTweets Idea: An A-to-Z Solution
  28. IBM’s #SweetTweets Idea: An A-to-Z Solution
  29. IBM’s #SweetTweets Idea: Creating Buzz <ul><li>Tweeted before the Expo opened </li></ul>
  30. IBM’s #SweetTweets Idea: Creating Buzz <ul><li>Tweeted before the Expo opened </li></ul><ul><li>Set up TweetDeck in booth </li></ul>
  31. <ul><li>Tweeted before the Expo opened </li></ul><ul><li>Set up TweetDeck in booth </li></ul><ul><li>Visitors spread the love </li></ul>IBM’s #SweetTweets Idea: Creating Buzz
  32.  
  33. IBM’s #SweetTweets Idea: What’d we learn? <ul><li>Expectation: 200 leads </li></ul><ul><li>Result: 1,500 leads </li></ul>
  34. IBM’s #SweetTweets Idea: Takeaway Tips <ul><li>Start before the event occurs </li></ul>
  35. IBM’s #SweetTweets Idea: Takeaway Tips <ul><li>Start before the event occurs </li></ul><ul><li>Multiple people tweeting for you </li></ul>
  36. IBM’s #SweetTweets Idea: Takeaway Tips <ul><li>Start before the event occurs </li></ul><ul><li>Multiple people tweeting for you </li></ul><ul><li>Contests and swag </li></ul>
  37. IBM’s #SweetTweets Idea: Takeaway Tips <ul><li>Start before the event occurs </li></ul><ul><li>Multiple people tweeting for you </li></ul><ul><li>Contests and swag </li></ul><ul><li>Follow up </li></ul>
  38. IBM’s #SweetTweets Idea: McDonough’s Advice
  39. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul><ul><li>Q&A </li></ul>
  40. Define your goals
  41. Define your goals
  42. Define your goals
  43. Pick services to meet your goals
  44. Pick services to meet your goals
  45. Pick services to meet your goals
  46. Pick services to meet your goals
  47. Pick services to meet your goals
  48. Pick services to meet your goals
  49. Pick services to meet your goals
  50. Create a hub
  51. Create a hub
  52. Create a hub
  53. Create a hub
  54. Create a hub
  55. Create a hub
  56. Help people find you
  57. Help people find you
  58. Help people find you
  59. Help people find you
  60. Help people find you
  61. Help people find you
  62. Start early
  63. Start early
  64. Start early
  65. Start early
  66. Be chatty
  67. Be chatty
  68. Be chatty
  69. Be chatty
  70. Be chatty
  71.  
  72. Be chatty
  73. Be chatty
  74. Be chatty
  75. Use hashtags
  76. Use hashtags
  77. Use hashtags
  78. Offer valuable stuff
  79. Offer valuable stuff
  80. Offer valuable stuff
  81. Offer valuable stuff
  82. Hold contests
  83. Hold contests
  84. Hold contests
  85. Hold contests
  86. Hold contests
  87. Hold contests
  88. Follow up
  89. Follow up
  90. Follow up
  91. Follow up
  92. Use your booth
  93. Use your booth
  94. Use your booth
  95. Host a tweetup
  96. Host a tweetup
  97. Host a tweetup
  98. Share tips
  99. Share tips
  100. Listen up
  101. Search Twitter
  102.  
  103. CrowdVine
  104.  
  105.  
  106.  
  107.  
  108.  
  109.  
  110.  
  111. Track your success
  112.  
  113. Track your success
  114. Track your success
  115. Track your success <ul><li>Take pictures and video </li></ul>
  116. Track your success <ul><li>Take pictures and video </li></ul><ul><li>Grab screenshots </li></ul>
  117. Track your success <ul><li>Take pictures and video </li></ul><ul><li>Grab screenshots </li></ul><ul><li>Favorite tweets </li></ul>
  118. Now’s the time 40 percent of exhibitors use online social media to promote their exhibits. Source: “Exhibitors Use Social Media to Promote Booths,” Sep 29, 2009.  http://meetingsnet.com/associationmeetings/news/0929-exhibitors-use-social-media/
  119. Agenda for today <ul><li>What can social media do for you at events? </li></ul><ul><li>A compelling case study </li></ul><ul><li>Tips for success </li></ul><ul><li>Q&A </li></ul>
  120.  
  121.  
  122. Thanks <ul><li>Jennifer Cisney, Kodak </li></ul><ul><li>Karen Hartline, Porter Novelli </li></ul><ul><li>Jennifer McDonough, IBM </li></ul><ul><li>Jaymie Scotto Cutaia and Ilissa Miller, Jaymie Scotto & Associates </li></ul><ul><li>All Web 2.0 Expo photos by James Duncan Davidson </li></ul>
  123. <ul><li>Sarah Milstein </li></ul><ul><li>http://twitter.com/ SarahM </li></ul><ul><li>smilstein @techweb.com </li></ul><ul><li>Kaitlin Pike </li></ul><ul><li>http://twitter.com/ w2e </li></ul><ul><li>kpike @techweb.com </li></ul>Contact us

×