This very practical seminar presented by Stefania Conti-Vecchi at the EVETEX conference in Sofia in February 2014, showed how to extend the reach of an event and provided solutions and tools to turn it into a hybrid one that can involve a wider audience. Having defined the difference between a simple virtual connection and a hybrid event, the seminar identified the type of event most suitable for the new format, the management techniques to seize opportunities arising from them and the possible financial advantages. You can find in the slides a check-list of necessary technologies and specific aspects of the format, with suggestions on how to promote a hybrid event on social media sites and measure its ROE (Return On Engagement). Every aspect has been analysed from different viewpoints: that of the organiser, the speaker/facilitator, the venue hosting the event and of course the “real” and “virtual” participants. Finally, some examples of hybrid events (board meetings, conventions, sales training etc.), showing the pros and cons of the solutions adopted.