Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
About JustGiving Over 13m users over Over £1billion 8,000 charities raised
How to #winHave an accountAsk for sharesSonny’s LawHave people in mindTake supporter care socialAnalyseGo mobile
Have an account (Participation)http://lumenbigott.com/social-media-shoes/
These online resources will helpNFPTweetup:http://www.nfptweetup.org/Know how non-profithttp://www.knowhownonprofit.org/how-to/how-to-manage-social-mediaLasa ICT Knowledgebase:http://www.ictknowledgebase.org.uk/onlinetools
Donations from Sep 2011 to April 2012 £925,817.73 total £21.50 average donation £4.50 value per share £55,482.48 total £25.18 average £1.80 value per share £21,912.82 total £33.87 average £3.30 value per share £1,000,000
Updates from fundraisers are evenmore powerful
The impact of a share here is massive £14One month after launching our ‘updates’ feature, we found eachFacebook share of an update from a fundraiser is worth £14.
Aggregations showcase charities too https://developers.facebook.com/docs/opengraph/
Sonny’s law – after every action, shareRegistered for an event?Made a donation?Signed a petition?Signed up for newsletter?Watched a video?Encourage people to tell their friendsAnd get them to say WHY the friends will be interested
Think about *what* gets sharedWhat content is pre-filled in a tweet button?Do you ensure people are prompted to follow you after tweeting?What content is pre-filled on a Facebook share? A like?What do you offer the user? Awesome awesomeness?
Never forget that it’s all about people People are fundraising for you Their friends are giving to them and supporting them Your staff are there on the day You need stories to encourage people to come back next yearhttp://www.flickr.com/photos/spiralforms/7149181991