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Virtual & Hybrid Event Sponsorship

Sponsorship opportunities are alive and well in the virtual & hybrid world. Learn how to rethink your sponsorship strategy and drive sponsor value at your next event.

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Virtual & Hybrid Event Sponsorship

  1. 1. October 2020 | Virtual & Hybrid Event Sponsorships Promoting sponsorships in an uncertain time Engage and plan Keegan Hooks Senior Director i4D Event Services, Inc. Heather Rolette Senior Director i4D Event Services, Inc.
  2. 2. We meme this Create a caption October 2020 | Virtual & Hybrid Event Sponsorships
  3. 3. October 2020 | Virtual & Hybrid Event Sponsorships Setting a foundation • Partner ecosystems • Engagement programs • Terminology clarifications • Partners are an extension of your business and brand
  4. 4. October 2020 | Virtual & Hybrid Event Sponsorships Uncertain times mean companies need more ways to create leads Value your brand • Sponsors benefit from association with your brand and audience • Sponsors want ways to extend their reach, brand, and solutions • Long-term, successful relationships are possible in a digital world Think possible Most popular sponsorships are already digital1 E-newsletters, Event Apps, Wi-Fi access, etc. 1 According to EXHIBITOR 2019 Trade Show Sponsorship Survey 2019
  5. 5. October 2020 | Virtual & Hybrid Event Sponsorships Begin with the end in mind* A well-defined and implemented event data management strategy will • Allow you to create highly personalized experiences • Provide a wealth of information to you and your sponsors First, agree to an outcome. Then, align to the plan. Give sponsors ROI data. Now. For returns. Only 56% of Exhibitors who invest in sponsorships track ROI metrics1 * Steven Covey
  6. 6. October 2020 | Virtual & Hybrid Event Sponsorships Deliver mutual gains • Lead generation • Showcase success • Audience reach • Presence
  7. 7. October 2020 | Virtual & Hybrid Event Sponsorships Planning – the fun part Engage your sponsors early. They want to be part of the solution. • Communicate, communicate, communicate • Involve partner organization • Customize and/or Re-market packages • Multi-purpose the deliverables
  8. 8. October 2020 | Virtual & Hybrid Event Sponsorships
  9. 9. Think broadly October 2020 | Virtual & Hybrid Event Sponsorships Last year’s plan Benefit = Logistics Speaking Opportunity # of sessions Signage Logo placement Web banner Mobile app Badge Scanning # Scanners Registration # Event Passes # Exhibit Passes Exhibit Space Booth size # Monitors Graphic panels In-Person / Virtual / Hybrid Benefit = Purpose Showcase Success Types of sessions Audience Reach Global audience Signage / Web banners Mobile App E-marketing Lead Generation Real-time reports Live chat Engagement Gamification Access # Event Passes # Exhibit Passes Target Audience Presence Sponsor Page Virtual Exhibit / Booth Size Pre-recorded demos
  10. 10. October 2020 | Virtual & Hybrid Event Sponsorships Live events offer an important person-to- person connection to carry-through to digital. Focus on engagement Connect sponsors with your attendees • Build networking • Encourage remote access • Create goodwill • Amplify participation You cannot sell engagement. You have to create it.
  11. 11. Virtual live audience October 2020 | Virtual & Hybrid Event Sponsorships
  12. 12. October 2020 | Virtual & Hybrid Event Sponsorships
  13. 13. October 2020 | Virtual & Hybrid Event Sponsorships Embrace change • Begin with the end in mind • Value your brand • Create returns • Focus on engagement
  14. 14. We meme this …and the winner is… October 2020 | Virtual & Hybrid Event Sponsorships
  15. 15. i4D Event Services, Inc. 1045 Millennium Drive Crown Point, IN 46307 P 219.310.1228 F 219.310.1232 Thank you. Keegan Hooks Senior Director keegan@i4devents.com Heather Rolette Senior Director hrolette@i4devents.com i4devents.com

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