Hybrid events are becoming increasingly popular among event organizers as they are considered beneficial to the attendees and organizers alike. They combine the in-person component with an online experience in an event, and the face-to-face and online interactions maximize the effectiveness of the hybrid events. Read more https://bit.ly/31SQt7u

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Everything You
Need to Know About
Hybrid Events

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6. Increased Return on Investment
CONTENT 1. Introduction
1. 2. Hybrid Events Have a Significant Percentage of
Participants Virtually
3. Broad-Spectrum of Audience
4. Engaging Audiences at The Event
5. A Chance to Win Powerful Sponsorship Opportunities
8. How Do You Make Your Event Successful?
9. Importance of Live Captions & Subtitles
7. Ways To Use Hybrid Events Video Recording

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● Hybrid events have been happening since 2012 but have come to the limelight in
recent years, especially after the pandemic.
● According to Twilio 2020, 30% of organizations across the globe began using video
conferencing solutions for the first time since the Covid 19 impact.
● The main objective of these events is to connect people in such a way as to
educate, inform, promote, or celebrate.
● Hybrid and virtual events are both popular options when it comes to attending
conferences, seminars, workshops, training sessions, product launches or
portfolios, promoting products or services, and more.
● The hybrid events, also called the blended events are valuable in their own way.
1. Introduction

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2. Hybrid Events Have a Significant
Percentage of Participants Virtually
● Despite the live audiences, the best feature of hybrid events is attendees
participating virtually.
● Many participants who had been attending your events in person may not be able
to participate in the event.
● They may feel insecure about traveling due to health or safety concerns.
● The event can also have capacity limitations to accommodate all. Thus, effective
programs generally target global audiences, and they are free to join from
anywhere.

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● Hybrid events have become an essential part of the new normal in the event industry.
● The virtual participants need access to a video conferencing platform, a device, and a
stable internet connection.

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● Hybrid events are the new buzzword in the events industry.
● More event planners and attendees alike are looking to live and virtual elements
as part of their experiential marketing campaigns.
● However, many planners believe that hybrid events split your total attendees as
live and virtual, creating separate groups that can’t be segmented effectively as
they would have different needs and expectations.
● While this logic seems sound, hybrid events indeed increase the reach and gain
more audiences through live and virtual channels in just a day or evening,
creating a cohesive marketing strategy that furthers your goals for any
campaign. A strategy!!!
3. Broad-Spectrum of Audience

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4. Engaging Audiences at The Event
● When planning a hybrid event, the greatest challenge here is to retain the ‘two’
audience engaged- attendees online and the ones who have set out to your venue
to be a part of your hybrid event.
● When online participants feel excluded, they tend to drop out of the session, while
those at the venue may lose interest quickly if they think they are not involved in
the interaction.
● This compromises the engagement rates. Also, it is essential for speakers to
engage online participants rather than just showing up and speaking.
● Other best ways to engage and entertain them all is to include Q&A sessions, live
polling, chat, and making them work together on workshops.

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5. A Chance to Win Powerful Sponsorship Opportunities
● According to Brella, 72% of corporate sponsors are keen on participating in hybrid
events as they can effectively reach both audiences.
● The main reason is that hybrid events are incredibly valuable for sponsors as more
attendees (both virtual and in-person) at your event offer a pool of leads for them.
● Also, there can be face-to-face and one-to-one interaction with interested people,
leading to increased participation.
● Finally, a surge in substantial metrics kindle sponsors who are looking for new
opportunities.
● Thus, a detailed report on relevant metrics at hybrid events can ensure your
sponsors, that their money is well spent.

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6. Increased Return on Investment
● Your events are definitely exclusive, but resharing your digital content keeps a
steady stream flowing to your audience.
● By the end of your event, you will get a full video recording that encompasses
your entire sessions.
● Post edit them into smaller segments or snippets to repurpose the content on
your social media platforms and websites or promote your future events.
● You can also post-edit the videos to publish them on various OTT platforms or
create podcasts or slide presentations.
● Determine your future marketing campaigns from your previous content and
drive more audience by extending the life and reach of your event.

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7. Ways To Use Hybrid Events Video Recording
● Your events are definitely exclusive, but resharing your digital content keeps a steady
stream flowing to your audience.
● By the end of your event, you will get a full video recording that encompasses your
entire sessions.
● Post edit them into smaller segments or snippets to repurpose the content on your
social media platforms and websites or promote your future events.
● You can also post-edit the videos to publish them on various OTT platforms or create
podcasts or slide presentations.
● Determine your future marketing campaigns from your previous content and drive
more audience by extending the life and reach of your event.

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8. How Do You Make Your Event Successful?

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● The common goal of a hybrid event is to bring people together for a shared
purpose. The most important factor is to understand your audience’s needs.
● You need to meet the expectations of both your virtual and live participants.
● Also, understand the reality that remote attendees will not have the same level of
attention as the live audiences.
● Try new ways and think out of the box to include the remote participants.
● Ensure the sessions are shorter, crisp, and more focused to capture the audience’s
attention.
● It is also crucial to establish a strong association with the venue hosting partners for
the in-person meeting.
● This is not only access to a high internet connection but also to include ample
technology tools for remote attendees. Read More

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9. Importance of Live Captions & Subtitles
● Live captions and Subtitles are an essential accessibility feature for
non-native speakers and hard-of-hearing participants.
● Every participant is an asset, and try to include everyone despite disabilities,
and this would definitely double the success of your event.
● Also, with captions, remote attendees get a chance to comprehend better
and align with the sessions.
● CaptioningStar seamlessly integrates with 50+ virtual platforms like Zoom,
Webex,, Adobe Connect, etc., to live caption your virtual and hybrid events.

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● The in-house team is fully equipped with over 100 captioners and native translators
who can provide remote or on-site captioning and translations in your preferred
target language.
● We offer you the highest quality captions that perfectly synchronize the audio and
video.
● In fact, the ADA (The Americans with Disability Act) is a civil rights law that has
set regulations to make all the video content accessible to disabled people without
any discrimination, thus making captions an inseparable part of your videos.
● The best practices for ADA-compliant captions are one to three lines on the screen
that stay from five to seven seconds at the bottom of the screen and are replaced
by another set of captions.

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108-44 63rd Rd, Queens, NY
11375,
United States
+1 707-200-4628
Info@captioningstar.com

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THANK YOU