Event Experience Design - Human Interactions at Conferences

1. Human Interactions at Conferences Event Experience Design IxDA 12.03.2014 Claudia Brückner #IxDABerlin

2. Event Experience Designer.   Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School. Claudia Brückner @clastronautin #IxDABerlin

3. Why are you going to Conferences?

4. Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?

5. And what do you   get?

6. Photo: Rob Hyndman this.

7. • power point marathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee… And what do you get?

8. Why this gap?

9. the Internet

10. 21Century   Conference Participants 1. new role of the expert (speaker) (no exclusive knowledge) ! 2. new role of the audience   (used to interact & collaborate/co-create)

11. Status quo Conferences

12. Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV

13. Status quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV fail

14. Conferences fail, because they don't design interactions.

15. Why Interaction ? is based on (human) interaction Learning. Inspiration. Networking. Exchange. Experience the Topic.

16. Can we design human Interactions ?

17. Can we design human Interactions ? no.

18. facilitate (human) interactions at conferences Can we design human Interactions ? no.

19. by designing Event Experiences Can we design human Interactions ? no. facilitate (human) interactions at conferences

20. Designing event experiences that facilitate (human) interactions. Event Experience Design:

21. How to? 1 Participant Roles & Needs 2 Activity & Space 3 Time …designing event experiences that facilitate (human) interactions?

22. Attendee Speaker Sponsor Host/  Organiser Attendee 1 Participant Roles & Needs

23. • activities that facilitate interaction between participants 2 Activity & Space • space is not neutral (context & environment) • space that facilitates interaction between participants online & ofﬂine

24. • facilitating interaction not only during the event, but as well pre- event and post- event 3 Time pre- post-event

25. pre- post-event space Networking & Exchange Learning & Inspiration activity Event Experience Design

26. pre- post-event space Networking & Exchange Learning & Inspiration activity now Event Experience Design

27. pre- post-event now possible space activity Networking & Exchange Learning & Inspiration Event Experience Design

28. Event Experience Design Cases & Examples

29. pre- post-event Activity & Space online & ofﬂine Event Experience Design

30. ACTIVITY SXSW

31. ACTIVITY

32. ACTIVITY

33. pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN SXSW

34. PICNIC FESTIVAL Source: Picnic Festival 2012 ACTIVITY

35. Source: Picnic Festival 2012 ACTIVITY

36. Source: Picnic Festival 2012 ACTIVITY

37. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Picnic Festival Experience Topic

38. pre- post-event Event Experience Design Activity & Space online & ofﬂine

39. CoThinkTank ACTIVITY & SPACE Photo: tackle Service Design

40. ACTIVITY & SPACE Photo: tackle Service Design

43. ACTIVITY & SPACE Sketch: tackle Service Design

44. pre- post-event space activity EVENT EXPERIENCE DESIGN coThinkTank Networking & Exchange Experience Topic

45. re:publica Photo: Gregor Fischer | re:publica 2012 SPACE

46. Video: raumlabor berlin SPACE http://vimeo.com/46297574

47. Photo: Gregor Fischer | re:publica 2012 SPACE

48. Photo: Gregor Fischer | re:publica 2012 SPACE

49. Photo: Anna-Lena König SPACE

50. pre- post-event space activity EVENT EXPERIENCE DESIGN re:publica Networking & Exchange Experience Topic

51. Photo: Gregor Fischer | Summit of newthinking 2012 Summit of newthinking SPACE

52. Photo: Gregor Fischer | Summit of newthinking 2012 SPACE

57. pre- post-event space activity EVENT EXPERIENCE DESIGN Summit of newthinking Networking & Exchange Experience Topic

58. Photo: HPI d.confestival d.confestival ACTIVITY & SPACE

59. Photo: HPI d.confestival ACTIVITY & SPACE

60. Video: HPI d.confestival ACTIVITY & SPACE http://vimeo.com/55534400

61. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN d.confestival Learning & Inspiration

62. Photo: Service Design Berlin Service Experience Camp ACTIVITY & SPACE

63. Photo: Service Design Berlin ACTIVITY & SPACE

66. pre- post-event space activity EVENT EXPERIENCE DESIGN Service Experience Camp Networking & Exchange Experience Topic

67. pre- post-event Event Experience Design Activity & Space online & ofﬂine

68. Photo: Martin Jordan | Global Service Jam Berlin 2013 Global Service Jam ACTIVITY & SPACE

70. Photo: Martin Jordan | Global Service Jam Berlin 2013 ACTIVITY & SPACE

71. ACTIVITY & SPACE

72. pre- post-event space Networking & Exchange activity EVENT EXPERIENCE DESIGN Global Service Jam Learning & Inspiration

73. Photo: Dieter Engler | a2n Camp 2011 a2n Camp ACTIVITY & SPACE

74. Photo: Dieter Engler | a2n Camp 2011 ACTIVITY & SPACE

79. pre- post-event space Networking & Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN Experience Topic a2n Camp

80. Event Experience Design main take aways • Interactions need to be facilitated • new role for the Event Organiser:  Event Experience Designer   & Community Manager

81. thank you! IxDA 12.03.2014 Claudia Brückner #IxDABerlin your questions!!

Event Experience Design - Human Interactions at Conferences

Event Experience Design - Human Interactions at Conferences

Event Experience Design - Human Interactions at Conferences

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