1. Human Interactions at Conferences
Event Experience
Design
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin

2. Event Experience Designer.
Event Concepts. Event Management.
Innovation Consultant. Design Thinking
Coach. D-School.
Claudia Brückner
@clastronautin
#IxDABerlin

3. Why are you going
to Conferences?

4. Learning. Inspiration. Networking.
Exchange. Experience the Topic.
Why are you going
to Conferences?

5. And what do you
get?

6. Photo: Rob Hyndman
this.

7. • power point marathons or product pitches
• same speaker & talk you know from TED
• no time to ask your questions
• „neutral“ space
• no time for networking (too short breaks)
• bad coffee…
And what do you get?

8. Why this gap?

9. the Internet

10. 21Century
Conference Participants
1. new role of the expert (speaker)
(no exclusive knowledge)
!
2. new role of the audience
(used to interact & collaborate/co-create)

11. Status quo Conferences

12. Status quo Conferences
most Conferences are as
interactive, inspiring &
collaborative as watching
TV

13. Status quo Conferences
most Conferences are as
interactive, inspiring &
collaborative as watching
TV
fail

14. Conferences
fail, because
they don't design
interactions.

15. Why Interaction ?
is based on (human) interaction
Learning. Inspiration. Networking.
Exchange. Experience the Topic.

16. Can we design human
Interactions ?

17. Can we design human
Interactions ?
no.

18. facilitate (human) interactions
at conferences
Can we design human
Interactions ?
no.

19. by designing Event Experiences
Can we design human
Interactions ?
no.
facilitate (human) interactions
at conferences

20. Designing event
experiences that facilitate
(human) interactions.
Event Experience
Design:

21. How to?
1 Participant Roles & Needs
2 Activity & Space
3 Time
…designing event experiences that
facilitate (human) interactions?

22. Attendee
Speaker
Sponsor
Host/
Organiser
Attendee
1 Participant Roles & Needs

23. • activities that facilitate interaction
between participants
2 Activity & Space
• space is not neutral (context &
environment)
• space that facilitates interaction between
participants
online & offline

24. • facilitating interaction not only during
the event, but as well pre- event and
post- event
3 Time
pre- post-event

25. pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
Event Experience Design

26. pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
now
Event Experience Design

27. pre- post-event
now
possible
space
activity
Networking & Exchange
Learning & Inspiration
Event Experience Design

28. Event Experience
Design
Cases & Examples

29. pre- post-event
Activity
& Space
online & offline
Event Experience Design

30. ACTIVITY
SXSW

31. ACTIVITY

32. ACTIVITY

33. pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT
EXPERIENCE
DESIGN
SXSW

34. PICNIC FESTIVAL
Source: Picnic Festival 2012
ACTIVITY

35. Source: Picnic Festival 2012
ACTIVITY

36. Source: Picnic Festival 2012
ACTIVITY

37. pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
Picnic Festival
Experience Topic

38. pre- post-event
Event Experience Design
Activity
& Space
online & offline

39. CoThinkTank
ACTIVITY
& SPACE
Photo: tackle Service Design

40. ACTIVITY
& SPACE
Photo: tackle Service Design

41. ACTIVITY
& SPACE
Photo: tackle Service Design

42. ACTIVITY
& SPACE
Photo: tackle Service Design

43. ACTIVITY
& SPACE
Sketch: tackle Service Design

44. pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
coThinkTank
Networking & Exchange
Experience Topic

45. re:publica
Photo: Gregor Fischer | re:publica 2012
SPACE

46. Video: raumlabor berlin
SPACE
http://vimeo.com/46297574

47. Photo: Gregor Fischer | re:publica 2012
SPACE

48. Photo: Gregor Fischer | re:publica 2012
SPACE

49. Photo: Anna-Lena König
SPACE

50. pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
re:publica
Networking & Exchange
Experience Topic

51. Photo: Gregor Fischer | Summit of newthinking 2012
Summit of newthinking
SPACE

52. Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

53. Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

54. Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

55. Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

56. Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

57. pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
Summit of newthinking
Networking & Exchange
Experience Topic

58. Photo: HPI d.confestival
d.confestival
ACTIVITY
& SPACE

59. Photo: HPI d.confestival
ACTIVITY
& SPACE

60. Video: HPI d.confestival
ACTIVITY
& SPACE
http://vimeo.com/55534400

61. pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
d.confestival
Learning & Inspiration

62. Photo: Service Design Berlin
Service Experience Camp
ACTIVITY
& SPACE

63. Photo: Service Design Berlin
ACTIVITY
& SPACE

64. Photo: Service Design Berlin
ACTIVITY
& SPACE

65. Photo: Service Design Berlin
ACTIVITY
& SPACE

66. pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
Service Experience Camp
Networking & Exchange
Experience Topic

67. pre- post-event
Event Experience Design
Activity
& Space
online & offline

68. Photo: Martin Jordan | Global Service Jam Berlin 2013
Global Service Jam
ACTIVITY
& SPACE

69. Photo: Service Design Berlin
ACTIVITY
& SPACE

70. Photo: Martin Jordan | Global Service Jam Berlin 2013
ACTIVITY
& SPACE

71. ACTIVITY
& SPACE

72. pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
Global Service Jam
Learning & Inspiration

73. Photo: Dieter Engler | a2n Camp 2011
a2n Camp
ACTIVITY
& SPACE

74. Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

75. Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

76. Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

77. Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

78. Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

79. pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT
EXPERIENCE
DESIGN
Experience Topic
a2n Camp

80. Event Experience Design
main take aways
• Interactions need to be facilitated
• new role for the Event Organiser:
Event Experience Designer
& Community Manager

81. thank you!
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin
your questions!!