What We Do & How We Do It.
What We Do:
Intercast Network offers the only video advertising platform that seamlessly
integrates distribution, engagement and real-time analytics in one place. By
integrating media buying, ad serving, social media, targeting, optimization and
brand management into its platform, Intercast simplifies the delivery of video
ads and maximizes the impact of every dollar spent by brand marketers.
How We Do It:
Our focus is on distribution, interactivity and data. We increase the value of
content by increasing views and creating engagement and call to action around
it. We push it out via paid, earned, and owned media through a Facebook app,
widget for articles and blogs, microsite, mobile, and through dynamic banner
ads that keep the visitor on the page.
The unit experience is interactive and engaging, providing for a two way
communication with brand and visitor, through chat, polling, Q&A, and
ecommerce baked in. On the back-end we provide very rich metrics eg.,
demographic data we get from people interacting with the unit and the ability
to push out polls and get business intelligence, and everything is in real-time so
you can adjust instantly.
On Every screen, Every device.
We deliver messages to local/regional or national audiences whether they’re
watching TV, videos on a company homepage, live-events or conferences to an
offsite audience, browsing favorite news, sports or entertainment sites, using apps,
playing games or connecting with friend in social media.
Conference, Live Events, and Webinar Opportunity.
Intercast enables conference and meeting organizers to broadcast their content
online to an offsite audience, while providing them with a set of interactive
tools. This creates a virtual conference environment where audiences can then
participate in polls, Q&A and chat with those onsite in real-time. Conference
and meeting organizers can charge for the event, bringing in additional revenue
from conference goers who wouldn’t be able attend, as well as another outlet
for sponsorship opportunity.
Intercast can work with any video player (Ustream, Livestream, YouTube) to
distribute an expandable iFrame through microsite, Facebook, story/blog/PR
widget or banner ad or all these channels simultaneously. The Intercast
platform also distributes content through mobile devices.
Intercast can “gate” access to conference participation and chat. We can
charge participants a fee for immediate access. We can promote conferences
or meetings in the days leading up to the event through our countdown clock.
We, also have an RSVP button that includes calendar reminders and text
Case Study: REVOLT Music Conference 2014
! Challenge: For its inaugural year, REVOLT Music Conference was looking for a way to
drive ticket sales and awareness by distributing video drops from speakers to media
partners, and to provide a mechanism to live stream certain panels from the conference.
! Solution: Intercast enabled the turn-key distribution of their video content through
expandable banner ad units on multiple industry sites, on the REVOLT site, and within
articles and blogs of media partners.
! Results: Average of a 2.88% expansion rate, over 3m impressions, SOLD OUT the
! To view: http://onintercast.com/revolt/frame
To view in ADWeek:
Case Study: UNIVERSAL STUDIO – GET ON UP
! Challenge: UNIVERSAL was looking for a better performing, turn-key ad unit to
distribute long-form trailers and featurette’s supporting their theatrical release of GET
! Solution: Intercast created GET ON UP banner ads, featuring a primary trailer and
other optional videos. These banners were places on multiple entertainment related
sites and offered a direct ticket purchase option on Fandango
! Results: We improved upon their existing ad units by a factor 12x, with a 3.56% expansion rate.
Viewers engaged with the videos for 2:30 on average. Tickets sells recorded increased by 44%
by comparing to traditional methods.
! To view:
Choose how to Engage with viewers.
product sales directly
On demand video
content discovery and
consumers in their
around a single piece
of content with real-time
better ad targeting
Q&A feature allows for
virality of content
Viewers can RSVP
to be alerted when
a campaign is going
of campaign visuals
on the fly to
Real-time Data Collection to Understand Your Audience.
! Collect demographic and
psychographic data from users’
social network connections
! Run sentiment analyses from
chat topic groupings, providing
virtual focus groups throughout
! Customize reporting per
campaign through client-facing,
! Capture user engagement around
a piece of content and monitor its
movement throughout the web
! Implement polls dynamically
throughout campaign, creating
! Monitor and interact with viewers
one-on-one through Q & A
! Track sales performance and in-coming
traffic in real-time