Designing your Social Platform
Social Business Strategies
P6 Framework
Dell for All
Dell has its presence in all social platforms
P6 Framework
TinyLetter for Twitter
Certain brands are very choosy…
P6 Framework
"The SMAC Stack"
P6 Framework
“But it is SMACr"
With “R” for “real” world
But “real world” touch can be inevitable, as in the case with
Tetley’s Farmers...
P6 Framework
Key ingredients of social:
Ability to create profiles
P6 Framework
Analytics
P6 Framework
File sharing tools
P6 Framework
Mobile capabilities
P6 Framework
Tools to form groups
P6 Framework
Chat, share, commentary...
COLLABORATION TOOLS
P6 Framework
that help companies to treat customers as co-creators
The Most Important:
Creation Tools
P6 Framework
Do it yourself
P6 Framework
Co-create
P6 Framework
Co-creation@ Threadless
P6 Framework
Co-creation@ HuffPost
P6 Framework
Hub
Spokes
Spokes
Spokes
Spokes
When one platform is not enuf…
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
...
Designing Your Social Platform
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Designing Your Social Platform

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Designing social business platforms calls for an indepth understanding of social technology. Innovation in choosing and designing social media platforms will go a long way in ensuring social business success.

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Designing Your Social Platform

  1. 1. Designing your Social Platform Social Business Strategies P6 Framework
  2. 2. Dell for All Dell has its presence in all social platforms P6 Framework
  3. 3. TinyLetter for Twitter Certain brands are very choosy… P6 Framework
  4. 4. "The SMAC Stack" P6 Framework
  5. 5. “But it is SMACr" With “R” for “real” world But “real world” touch can be inevitable, as in the case with Tetley’s Farmers First Hand program P6 Framework
  6. 6. P6 Framework
  7. 7. Key ingredients of social: Ability to create profiles P6 Framework
  8. 8. Analytics P6 Framework
  9. 9. File sharing tools P6 Framework
  10. 10. Mobile capabilities P6 Framework
  11. 11. Tools to form groups P6 Framework
  12. 12. Chat, share, commentary... COLLABORATION TOOLS P6 Framework
  13. 13. that help companies to treat customers as co-creators The Most Important: Creation Tools P6 Framework
  14. 14. Do it yourself P6 Framework
  15. 15. Co-create P6 Framework
  16. 16. Co-creation@ Threadless P6 Framework
  17. 17. Co-creation@ HuffPost P6 Framework
  18. 18. Hub Spokes Spokes Spokes Spokes When one platform is not enuf… P6 Framework
  19. 19. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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