Analysis Of A Digipak Advert 2

1. AnalysisOf A Digipak Advert
The posterof KatyPerry’s‘Teenage Dream’ albumfitsthe popgenre conventionsandalsoappeals
to the audience whichisyoungfemales.The posteriscolourful,girlyandbright.There isalsoaneye
catchingimage of the artist(KatyPerry).
At the bottomof the poster,there’sarelease date,namesof hersinglesthatwasreleasedfromthe
album.All of thisisto attract a largeraudience because theywill buythe album.The name of the
albumiswritteninbold,white fontwhichmakesitstandsoutbeside the image.KatyPerry’snameis
alsowrittenonthe right handtop cornerof the albumtitle inhersignature font.
She isalso nakedcoveredinpinkfluffycloudswhichshowshow sexualisedshe is.The colourof the
CD is pinkandblue whichrepresentsherfeminineandyouthful side.Thisimage standsoutasit
drawsthe audience attention.
The designof the CD also reflectsKatyPerryasher popgenre isquite feminine andfuntothe whole
ideaof ‘candy land’theme.However, hertracklistsare incapital letterssoit’seasyto readand they
are replacedby‘O’withwhite andredcandy.All of these ideasreflecttohersongs.
The teenage dreamdigipakpromotesthe artistasshe ison the frontcover sothe audience can
immediatelyidentityherwithhername above her.She isalsorepresentedinseductivewayinorder
to grab the attentionof malessothat she can reach a wideraudience.