Ancillary Planning and Research.

1. The typographyof the albumadvert islike
bubble writing.The wayKaty’sname is
writtenlookslike asignature orhandwriting
whichmakesispersonal toher.The fontisin
redand white tomake it standout. Katy’s
name is the biggestonthe advert,againto
attract the targetaudience.Itthenlists
Katy’smore recognisable songsforpeople
whoaren’tas big fansof her to appeal to
themand to try to sell the albumtoa wider
audience.
The layoutof the albumadvertis
predominantlyof KatyPerryas she
isthe artistand the mainattraction
of the album.Thiswill appeal toher
fansas theycan see thatthe album
ishers instantaneouslyasshe isthe
biggestimage onthe advert.Itis
obviousthisisa popalbumadvert
as Katy Perryisdressed sparingly
and isin brightcolours.
The pictureson the album
advertare quite homely
and summery.We can see
that Perryisstood ina back
gardengivingthe albuma
more childishsortof feel as
she isby a paddlingpol and
isholdinga lollipop.The
albumitself isalsoshown
on the albumadvertwhich
showsanotherimage of
Perryinthe back garden
shownin a more mature
way.
The language of the albumadvert is
verycolloquial asitusesphrases
such as “#1” to replace number1.
Thisappealstoa youngertarget
audience asitis usingmore text
speechtodescribe something.This
isthe targetaudience Perry appeals
to. It alsostatesthe more
recognisable songsof Katy’sto
appeal toa widertargetaudience.