Katy Perry Digipak

1. In the inside image of the case,itshowsa large portrait
of KatyPerry,the artist,showingthe mainfocus.Asit is
a close-upof herface and shouldersandnotmuch else,
it divertsthe viewer’sattention directlytoher.Asthe
artistis wearingnoclothes(alsoseenonthe front
cover),itadds a voyeuristiceffectwhichmaytempt
some viewersintobuyingthisdigipak.
Lookingat boththe CDs,one of them
appearsas a donutand the other as a swirl
sweet.Thisaddssome colourandimage to
the discswhichotherwise if untouched,
wouldbe greyand dull.Italsoconformsto
the conceptof the albumand the idea
that’spresentedthroughoutthe whole
digipakof candyflossandfoodetc.
On the back cover,we see a listof the
tracks of the album, whichisnormal for
the back of anydigipak.These are
displayedinredoverthe pinkcandyfloss,
cloudlike backgroundallowingthemto
standout more to the viewer. We canalso
see the labelsthe artistissignedtoand the
regularlegal informationandrightslogos
that are seenoneverydigipak/album
cover.
On the frontcover of the digipak,we see
the artist deadcentre of the frame looking
straightout to the viewer.Thisdivertsall
attentiontothe artist sothe viewerknows
exactlywhoitis.Also,a voyeuristiceffectis
createdwiththe lack of clothingappliedby
the artist as she laysupon candy flosslike
cloudsthat covercertainphysical features.