1. The same logoas the firstalbumat
the top of the advertto showthe
artistclearly.Itis eye-catchingand
makessure youknowwho the artists
are.
The play onwords(as the album
iscalledSoundsGoodFeels
Good) is humorousandmakes
yourememberboththe album
and tour name.itisalso
colourful tograb yourattention.
There are several tour
dates,clearlythe albumis
popularinmany countries.
The datesare clearly
shownto make bookings
simple.
Promotionisalsoutilised with
promotionof theirEPreleased
before the album,andalso
creatinghype aroundthe
albumrelease asthey’ve
shownthe release date. While olderandmore mature here thanin the firstalbum,theystill have thatinformal,
slouchypose thatappealstoa chilled,‘poppunk’teendemographic.
There isremnantsof the cartoon
fromtheirearlierstyle,showing
theyhaven’tshedtheiroriginal
funstyle butperhapsmade it
more mature,usinggreysand co-
ordinatingcolours.Thiscould
appeal toan olderaudience.
The ‘Mohawk’on the person,
isan homage to the punk
genre the groupbase their
musicon,showinghowthey
are influencedbypunkand
potentiallyattractingother
poppunk fans.
Linkto the 5sos website isclearandhelps
theiraudience accesstheirmerchandise,
tour datesetc.on the website.
