This is an analysis of Katy Perry's - Teenage Dream digi pack

1. On the frontcover of thisdigipackKatyPerryismarketedas a brand well, withhername,the name
of the songand the photoof herbeingthe onlyandmost dominantthings onthe digi pack,these
are the firstthingthe consumerwill see andthereforeremember.The writingresemblessweetsand
the cloudsinthe photoresemble candyflossclearlylinkingwiththe musicvideoof hermain songon
the album‘CaliforniaGirls’,thisisagoodpromotional tool aspeople whohave seenthe video to
teenage dreamwill recognise the albumcoverstraightaway. The brightandhappycolours – pink,
blue,white - are typical of the pop genre andwill therefore instantlyattractconsumersof pop
music. Katy’sname isin red – thishas sexual connotations,butstill remainsfeminine andisalsovery
dominant.The redwritingisoutlinedinacool blue,thishasconnotationsof innocence andcould
alsosuggestthat there ismore than one ‘layer’tothe artist.The name of the song isin a much
smallerfontsuggestingthathername and brandas an artistismore important.The title ‘teenage
dream’ suggeststhatthismay be the target audience andit linksinwiththe sweettheme as
teenagerslike sweets,the factshe isnakedmayalsobe so she appearsyouthful.The title ‘Teenage
Dream’appearsto be melting thiscouldbe because the image above it istoo‘hot’,as she is

2. extremelysexualised orcouldbe representative of summer,thissuggeststhatthe musiconthe
albumisfun,energeticandfull of summer anthemsliketeenage dreams.
The sweettheme isdominantthroughoutthe digi packwithone CDlookinglike adonutandthe
otherlookinglike asweet,thismaybe done todraw the audience inasmostpeople have asweet
toothand it makesthe albumappearirresistible andinvitingjustlike sweets.Katyisledona
candyflosscloudnaked,thishasconnotationsof innocence andportraysKatyas heavenly,this
therefore maybe howshe wantsto come across to the audience.Katyiscompletelynaked,this
appealstoa male audience due toitsprovocative nature butalsoappealstoafemale audience as
she appearsfeminineinasimplisticwayandit couldsuggestthather songson thisalbumbare
everything,thatshe hasnothingtohide,thathersongswill be relatable andinviting.The factthat
she iscoveredbya candyflosscloudalsosexualisesherinaway that makesherappealing aspeople
love sweets.
A large close upof Katyis usedonthe inside of the albumcover,thissuggeststhatthe albumishers
and that she isindependentandpowerful,italsosuggeststhatbybuyingthe albumyouare buying
intoheras an artistand intoherlifestyle,the image of herisusedtosell the album.The trackliston
the back coveris againwritteninredink,it dominatesthe backpage andstandsout againstthe
otherpastel colours,the sweettheme isagainincludedascertainlettershave beenreplacedby
sweets,againrelatingtothe Californiangirlsmusicvideo.The contrastbetweenKaty’sblackhair
and eye make upand sultryfacial expressionsdirectlycontrasttoherfunbubblyimage inthe
picture of her withthe cake stand andthe brightcoloursonthe frontcover,thiscouldbe done to
portray boththe genresonthe album,popandrock.