1. PRODUCT
RESEARCH
2

2. DIGIP
AK This is the digipak cover for Katy Perry’s album. It is
immediately evident that she is a pop artist, as the
pastel colours and the candy theme instantly connote
this genre. The images on the sides of the digipak are
provocative as the artist is not wearing many clothes
which highlights her attempt to capture male attention
and therefore wider her audience base. Females would
be instantly drawn to the album as it includes many
‘feminine’ colours including pink, light blue and red.
The constant candy theme emphasises the artist as
being fun and quirky and therefore captures the
audience. The top image shows the artist in a pink
glittery dress and a crown, connoting a fairy
tale/princess image which again attracts a female
audience and adds to the feel of a ‘pop’ genre. The
candy theme is evident on the actual CD disks as well
as they have been made to look like edible treats, and
the fun patterns highlight the artist’s personality.

3. WEBSITE
The artists name is immediately brought to the audience’s attention as it is a bright red, bold
colour which is eye catching and connotes a sense of passion and intimacy, which the artist is
using to connect with his fans. “Unorthodox Jukebox” is another large piece of text on the page as
it is trying to promote the artist’s new album as soon as the audience enter the website. It says
“click here to buy” which demonstrates this further. The options along the side allow the audience
to keep up to date with everything the artist has done and is doing, which is a good way for his
fans to make sure they don’t miss anything. The options for social media highlight that the artist
is using these platforms in order to be accessible to the audience, and allows the audience and the
artist to create a personal relationship. The search bar allows the audience to find whatever they
are looking for immediately without having to navigate around the whole website to find it. The

4. MAGAZINE ADVERT
The image is a close up of the artist's face with a glittery outline, which
conveys her as mystical and creates a sense of enigma about her. This
may reflect on her music itself in that it has a magical and enchanted
vibe to it. The image is full bleed which highlights her significance and
importance as an artist to the audience. The colours throughout the
piece are mainly gold and black. Gold signifies royalty, wealth and
luxury whilst black conveys mystery. The typography is that of a unique
font with the 'E' and 'G' in her name curved to allow for a more natural
and flowing feel. The smaller text is used to promote the album
showing ratings that have been included from respected newspapers
and magazines such as 'The Independent' and 'Q Magazine' of 4 and 5
stars which offers a credibility to the work and may encourage
audiences to purchase the album. Additionally, a quote is seen from a
music based magazine stating that the album is, 'A staggering
achievement,' with a 4 star rating. This emphasises further that the
album is truly respected and worth investing in. The website of the
artist is placed below these reviews for the public who may want to find
out more about the artist. The record company symbol is shown at the
bottom of the advertisement. This is not completely necessary