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Digipak analysis

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Digipak analysis

  1. 1. Katy Perry produces pop music, which should have the following conventions of young, fun and happy upbeat music. This Album cover in fact presents these features and is therefore representing the pop genre. This is done by her use of baby pinks and blues which are associated with youth and young children. The actual CD is actually printed in a candy red and white spiral which again represents youth as it is similar to that of sweets, as is the giant candy floss looking cloud that she is laying on. Also her name is written in a balloon like font which again is very playful and fun. The album title is teenage dream and this has been used as the theme for the Digipak. The fact she is laying on a cloud connotes the fact she is in a dream as does the red and white spiral of the CD. As well as looking like a piece of candy, it also looks similar to that of a hypnotist’s tool for making people sleep, which again is a visual image of the album title. The images inside the Digipak are of the artist dressed up as a prom queen wearing a tiara and a prom king wearing a crown. Going to the prom is culturally one of the biggest events that happen in a typical American teenage girl’s life. The narrative of the album cover can therefore be suggesting that a teenage girl’s dream is to go to the prom and become the queen. The fact she is naked could suggest that she is trying to compare to that of a new born baby which represents herself as young and playful, as a child is. Young age is definitely represented in this cover due to the candy like feel of the colours used, the candy floss/cloud background, the candy looking CD and the images of the prom queen and king. Young people are stereotyped to love sweets and having fun. Going to the prom is also a major stereotype of teenagers and therefore the target audience of teenagers and younger children is highly reached. Women usually try to dress and look young and babyish in order to attract men as there instinct is to protect women and their family. This is why a lot of woman buy teddy bears and sit on men’s laps as a baby would. Katy Perry’s album could give this different meaning and target men instead of young teenagers, due to the fact the album cover is young and fresh. Also the fact she is naked could give a sexual impression and so older people, especially men would become the target audience. Analysing Digipaks and AdvertsDigipak 1: Katy Perry- Teenage dream<br />Digipak 2: Curtis Mayfield- There’s no place like America today Curtis Mayfield was an American soul/funk singer in the mid-late ‘60’s. He is well-known for his politically conscience style of music and this digipak is a prime example of this. The title of the album is called ‘There’s no place like America today’ which is slightly ironic. The digipak consists of a billboard in America stating that America was the best place anyone could live in with a land of opportunities for everyone. The billboard picture has a perfect white family with fancy clothes, a car and they are all happy. However in reality, standing right in front of this billboard, we see a queue of black people with solemn expressions, tatty clothes and holding loads of items as if they are homeless. This is basically stating that America were hypocrites, because they claimed to be this wonderful place but in actual fact the only people who were experiencing America in this light were the upper-class white people, so Mayfield was basically stating that racism still existed although it was made out like it wasn’t and there was still a hierarchy of race in society, in which white people where above black people. The billboard is printed in a lot of colour whereas the black people queuing up in reality, also the buildings in the background are all dull looking. Colour draws attention and therefore the emphasis is put on the billboard, this highlights to the audience even more what Mayfield is trying to represent and it also connotes a clearer contrast and division between white and black people. The fact that the white people are in colour shows that white people have happier lives in America as colour usually shows joy and the fact that the black people look cramped and are dull looking represents that that is how they live, in cramped conditions due to the small houses they can afford and their dull lives as they are not happy.<br />Digipak 3: Nirvana is an American rock band that was most popular in the late 90’s. This album cover is following the stereotypical ‘rock’ genre as one of the conventions are that the faces of the members of a rock band are not usually shown on their album covers. They are more likely to show a controversial image, or an image that represents a certain idea that they believe in.This album cover shows a baby floating in water and trying to grab money. This is basically stating the loss of innocence. That as soon as the baby is born everything is about money. Another connotation could be that the baby represents life and seeing as he is trying to get money means that life revolves around getting money. During fishing, living things are used as bait to draw the fish in. Sometimes they are thrown back in but the majority of the time they are hurt. The money in this image is attached to the fishing line as bait, and it suggests that we as humans will be reeled in to anything to do with money as we are all money hungry, but attached to the money is usually something negative. <br />

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