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Digipak Analysis 
By Laxmi Shiyani
The front digipak covers of Pop artists are usually 
bright coloured as this will attract their target 
audience. The front also shows either a close-up or 
mid-shot of the artist so that it stands out to the 
audience and makes it easier for them to know on 
what album is by who without looking for the artist 
too in depth. Here the artists are looking glamorous to 
appeal to the girl target audience as well as guys. 
Some artists ,like Katy Perry, choose to have an 
unusual interesting wacky style to make it more 
captivating. The front cover of digipaks connotates to 
the audience vaguely on what the album will be like.
The disks inside a digipak are often created 
in a simple way that is interesting to look 
at. The design of the CD’s are usually just a 
colours or a pattern which reflect upon the 
genre and type of album. The main 
features found on a disk are the artists 
name, the record label and the album 
name. These features are quite important 
as it makes it easier for the audience to 
know what the disk is.
Most back covers of a digipak have an image 
of the pop artist. The shot of the artists 
usually takes up half the back cover, leaving 
the other half to show a list of tracks. This 
connotates to the audience on what tracks 
are in the album. The back covers usually link 
to the front of the colour and style. At the 
bottom corner, all back covers consist of a 
barcode.
The cover amplifies 
Rihanna connotating 
to the audience that 
the genre is Pop. 
Inside the digipak you see a longer 
image of Rihanna laying sideways. 
The props of roses being around 
here brings out the love side this 
album will have. The way she is also 
positioned shows a side of 
voyeurism. 
The disk also having a 
rose photo brings the 
idea of love and 
elegancy of this 
album; being 
significant. 
The back cover follows the 
convention of pop genre digipaks as 
there is a long shot of Rihanna on one 
side along with a list of tracks on the 
opposite.
This is the poster for Rihanna’s 
album ‘Loud’. The image of 
Rihanna being tonal really attracts 
the audience as it looks 
interesting and effective. The red 
colour portrays the idea of 
sexiness and love connotating the 
album being about love. 
The eyes and lips being 
bold really grabs the 
attention to the audience 
of men as well as the target 
audience being young girls. 
The close-up shot of her looking down gives the impression of the 
album having an edge and being inexplicable. The design being 
simple and clean portrays the genre of pop. The cover being fashion 
orientated due to the make-up styling gives the idea of it being a 
recent album.
Innovative as the back 
cover has no shot of 
artist let alone long-shot. 
This digipak by Katy Perry links in well with her music video of ‘California 
Girls’. Due to this song being a massive hit many people just by looking at 
this front cover will recognise the artist and at least one her songs. As 
that music video was a sweet based video the disks were printed in a 
candy like form and also had a candy scent on them. Just by looking at 
the cover of this digipak you can immediately tell that it is a pop genre 
based and that the songs will be happy and jolly due to the whole 
concept of candy. The digipak attracts the target audience being females 
due to the colour of pink and being that idea of a ‘teenage dream’ world. 
Men are also attracted to this digipak due to the seductive long shot of 
her posing following the convention of voyeuristic image. The main 
feature on a back cover of a barcode is clearly shown on the bottom left 
side. Having that barcode gives that professional and genuine finish. 
There is a list of songs that feature in the digipak which gives the 
audience an idea on what songs this album consists of; further promoting.
This is the poster that goes with 
the digipak for ‘Teenage Dreams’ 
album by Katy Perry. This poster 
is very bright and bold linking 
with the genre of Pop beautifully 
and clearly. This poster attracts 
the young teens not just because 
of the album name but because 
of the theme being candy and 
girly girl.
This digipak by Lady 
Gaga is slightly 
innovative as it does 
not follow the usual 
convention of Pop 
albums being bright 
and colourful; it goes 
against it by being 
black and white. 
However she follows 
a part of the 
convention by having 
a mid-shot on the 
back cover 
As Lady Gaga is not a 
conventional pop artist her style 
is easily recognizable. Although 
the front cover doesn't show the 
full face clearly people can 
automatically tell that it is Lady 
Gaga due to her quirky style 
which differs her from the other 
Pop artists. 
The disks consists of the artists 
name and album name following 
the conventions of digipaks.
Here are the posters 
to Lady Gaga’s album 
of ‘The Fame 
Monster’. 
Even her posters are 
black and white 
standing out to all the 
other typical pop 
artist. 
There is information 
about the album and the 
release at the bottom of 
the poster for the 
audience. 
This poster gives the audience 
a vague idea on what the 
album cover(digipak) will look 
like and therefore what the 
soundtrack will be like.
The genre for this 
artist is shown 
clearly through this 
digipak of being a 
mix of Pop Punk 
artist. The digipak 
consists of 
information which 
interests the 
audience. 
The disk having a skull 
and the colours black 
and pink shows the side 
of Punk with Pop. The 
conventions of a disk 
here is followed as the 
name of the artist is 
shown as well as the 
record label along with 
album name. 
The close-up follows 
the convention of 
pop showing 
voyeurism. The punk 
genre is also 
followed with the 
black framing and 
dark lighting
This is Avril Lavgine’s 
poster for her album 
release. It consists of 
information and a 
mid-shot of her 
telling the audience 
who’s album release 
it is. 
The poster shows the genre of Pop Punk 
and stands out due to it being thick and 
bold capturing their target audience. The 
mid-shot of her also shows the seductive 
side of her which appeals to the men.
From looking at this 
digipak and the title 
you can immediately 
tell that it is a Heavy 
Metal genre. 
The digipak consists of 
information about the album 
which may interest their target 
audience. There a long shots, 
across the digipak, of the band 
to tell the audience who the 
album is by. 
The disks being simple with a 
bold album title of ‘Metallica’ 
gives that whole Heavy Metal 
genre feel. The disks consist of 
a record label, the name of the 
band and the track lists.
This is the poster for 
the ‘Metallica’ album 
by the Death 
Magnetic. It links well 
with their digipak as 
they both follow the 
style of colours being 
brown, silver and 
white with the metal 
feel. 
From this poster the audience get 
a real good connotation of who 
this album is by and what the 
music will be like ; being heavy 
metal.

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Digipacks pp

  • 1. Digipak Analysis By Laxmi Shiyani
  • 2.
  • 3. The front digipak covers of Pop artists are usually bright coloured as this will attract their target audience. The front also shows either a close-up or mid-shot of the artist so that it stands out to the audience and makes it easier for them to know on what album is by who without looking for the artist too in depth. Here the artists are looking glamorous to appeal to the girl target audience as well as guys. Some artists ,like Katy Perry, choose to have an unusual interesting wacky style to make it more captivating. The front cover of digipaks connotates to the audience vaguely on what the album will be like.
  • 4. The disks inside a digipak are often created in a simple way that is interesting to look at. The design of the CD’s are usually just a colours or a pattern which reflect upon the genre and type of album. The main features found on a disk are the artists name, the record label and the album name. These features are quite important as it makes it easier for the audience to know what the disk is.
  • 5. Most back covers of a digipak have an image of the pop artist. The shot of the artists usually takes up half the back cover, leaving the other half to show a list of tracks. This connotates to the audience on what tracks are in the album. The back covers usually link to the front of the colour and style. At the bottom corner, all back covers consist of a barcode.
  • 6. The cover amplifies Rihanna connotating to the audience that the genre is Pop. Inside the digipak you see a longer image of Rihanna laying sideways. The props of roses being around here brings out the love side this album will have. The way she is also positioned shows a side of voyeurism. The disk also having a rose photo brings the idea of love and elegancy of this album; being significant. The back cover follows the convention of pop genre digipaks as there is a long shot of Rihanna on one side along with a list of tracks on the opposite.
  • 7. This is the poster for Rihanna’s album ‘Loud’. The image of Rihanna being tonal really attracts the audience as it looks interesting and effective. The red colour portrays the idea of sexiness and love connotating the album being about love. The eyes and lips being bold really grabs the attention to the audience of men as well as the target audience being young girls. The close-up shot of her looking down gives the impression of the album having an edge and being inexplicable. The design being simple and clean portrays the genre of pop. The cover being fashion orientated due to the make-up styling gives the idea of it being a recent album.
  • 8. Innovative as the back cover has no shot of artist let alone long-shot. This digipak by Katy Perry links in well with her music video of ‘California Girls’. Due to this song being a massive hit many people just by looking at this front cover will recognise the artist and at least one her songs. As that music video was a sweet based video the disks were printed in a candy like form and also had a candy scent on them. Just by looking at the cover of this digipak you can immediately tell that it is a pop genre based and that the songs will be happy and jolly due to the whole concept of candy. The digipak attracts the target audience being females due to the colour of pink and being that idea of a ‘teenage dream’ world. Men are also attracted to this digipak due to the seductive long shot of her posing following the convention of voyeuristic image. The main feature on a back cover of a barcode is clearly shown on the bottom left side. Having that barcode gives that professional and genuine finish. There is a list of songs that feature in the digipak which gives the audience an idea on what songs this album consists of; further promoting.
  • 9. This is the poster that goes with the digipak for ‘Teenage Dreams’ album by Katy Perry. This poster is very bright and bold linking with the genre of Pop beautifully and clearly. This poster attracts the young teens not just because of the album name but because of the theme being candy and girly girl.
  • 10. This digipak by Lady Gaga is slightly innovative as it does not follow the usual convention of Pop albums being bright and colourful; it goes against it by being black and white. However she follows a part of the convention by having a mid-shot on the back cover As Lady Gaga is not a conventional pop artist her style is easily recognizable. Although the front cover doesn't show the full face clearly people can automatically tell that it is Lady Gaga due to her quirky style which differs her from the other Pop artists. The disks consists of the artists name and album name following the conventions of digipaks.
  • 11. Here are the posters to Lady Gaga’s album of ‘The Fame Monster’. Even her posters are black and white standing out to all the other typical pop artist. There is information about the album and the release at the bottom of the poster for the audience. This poster gives the audience a vague idea on what the album cover(digipak) will look like and therefore what the soundtrack will be like.
  • 12. The genre for this artist is shown clearly through this digipak of being a mix of Pop Punk artist. The digipak consists of information which interests the audience. The disk having a skull and the colours black and pink shows the side of Punk with Pop. The conventions of a disk here is followed as the name of the artist is shown as well as the record label along with album name. The close-up follows the convention of pop showing voyeurism. The punk genre is also followed with the black framing and dark lighting
  • 13. This is Avril Lavgine’s poster for her album release. It consists of information and a mid-shot of her telling the audience who’s album release it is. The poster shows the genre of Pop Punk and stands out due to it being thick and bold capturing their target audience. The mid-shot of her also shows the seductive side of her which appeals to the men.
  • 14. From looking at this digipak and the title you can immediately tell that it is a Heavy Metal genre. The digipak consists of information about the album which may interest their target audience. There a long shots, across the digipak, of the band to tell the audience who the album is by. The disks being simple with a bold album title of ‘Metallica’ gives that whole Heavy Metal genre feel. The disks consist of a record label, the name of the band and the track lists.
  • 15. This is the poster for the ‘Metallica’ album by the Death Magnetic. It links well with their digipak as they both follow the style of colours being brown, silver and white with the metal feel. From this poster the audience get a real good connotation of who this album is by and what the music will be like ; being heavy metal.