Magazine advert analysis.

1. This advert featuring Olly Murs is a very effective advert.
It is clear as too what it wants to achieve. The mid shot of
Olly along with his name and album name equally share
the page, this is because both his image and his name are
equally as important when it comes too attracting fans.
The colour scheme of this advert is very aesthetically
pleasing. The background being a light blue along with his
outfit corresponding with the couples in the text makes
the advert both eye catching whilst being minimalistic.
The colours in this advert consist of Burgundy, black and
the light blue of the background, taking a look at Olly's
previous albums it is clear too see that these are colours
he regularly use which can be seen as a selling point of
the advert. The use of similar colours means that’s fans of
Olly's will easily be able to spot the advert and know who
it is instantly before they can see his face and name
clearly. The fonts used are all slightly similar however are
noticeably different. This can connote to the fact this
album doesn’t stretch far from what Olly usually
produces, however it is still advertising a new album of
his. Olly is seen looking straight into the camera, which is
conventional for most adverts, suggesting that he is
rather mainstream. The advert obtains very little
information and only tells the audience a few songs
featured on the album as well as his website for people to
refer too.

2. This advert by the band green day is less conventional
then most adverts but still follows the normal codes
and conventions of magazine advertisement. The band
title is displayed conventionally at the top of the
screen as a masthead of the page. However above the
title of the band they are featured a tag line ‘the wait
is finally over’ suggesting that this is a advert
particularly appealing to old fans of green day. The
main masthead of the bands name is featured in the
typical green day font in white. This adheres to the
colour scheme whilst being able to stand out on the
dark background. The whole colour scheme is
predominately black, white red/orange and yellow.
They are all slightly separate shades. The background
is mostly black but with the centre of the screen
behind the silhouettes glowing, Symbolising a fire. The
advert also features a website and the bottom along
with the date it can be purchased and the formats
available. Unlike most music adverts the poster does
not show the artists in question. From looking at most
adverts, there usually is a full bleed image of the artist,
often a close up which is used to promote the artist
and attach audiences attention. However other then
the name there is nothing else attracting people too
this advert under the basis that its green day bringing
out a new album.

3. This advert by Jessie. It is very clear when it comes too
portraying the artist and its music. Jessie's mise-en-scene
and body language overall conveys a fierce and care free
attitude that Jessie J is commonly known as Portraying. The
overall colour scheme is Black, White with accents of gold.
The colour scheme is very successful with being aesthetically
pleasing as the accents of gold are even carried out though
the detail on Jessie’s lip and her earrings. Her name is
featured in bold gold writing in the middle of the page under
Jessie's page. This is a effective positioning as when looking
at a poster the middle tends too be at the audiences eye
contact. Her eyes also have dark makeup around them which
helps them to stand out even further. The shot of Jessie is a
direct close up and features Jessie making direct eye contact
with the audience, this is direct address between the artist
and the audience. This is common in music adverts as having
direct eye contact with the camera can help when attracting
the audiences attention. Also the close up makes her easily
recognisable which will be a clear selling point for the album.
However where this advert does mostly follow the codes and
conventions, it also differs slightly as the picture isn’t a full
bleed which I personally feel is my least favourite

4. This advert by Ellie Goulding is very affect with
promoting her album. The full bleed is a close
uo/mid shot of the artist, looking away from the
camera. This could symbolise the way in which
Ellie and her music are quite quiet, timid and
sweet. Half of her face is in a slight shadow which
could connote the idea that she is still quite closed
and reserved and doesn't necessarily act herself.
This could alternatively be a link too the idea of
the spotlight that’s on her as a artist and that she
doesn’t necessarily shine under it like some other
more big artists do. The name of her album is
lights. Which ties all the loose ends of the advert
together, i.e the glow in the font and her hair.