2. Main focus on Katy Perry, with her
costume and the cupcake props
surrounding Katy. Conforming with the
fun aspect of her ‘California Dreams’ song
lyrics and music video.
3. Here voyeurism is used, with Katy Perry posing
seductively in this photo. As this the front cover
for the Digipak it is likely to attract more buyers.
By using an attractive women on the front of this
will appeal to both men and women. Women will
see Katy as a role model, whereas men will be
interested due to the voyeurism aspect.
4. The CDs intertextually link to Katy Perry’s ‘California
Girls’ video, with the CD on the right appearing as a
lollypop used in the video. Then the CD on the
left, being a donut, resembling fun in the music video
with bright colours and patterns, as the video consists
of all different fun foods, linking to the pop genre.
5. The back of the digipak
clearly displaying all the
songs in Katy Perry’s
album.
Continuing the typical
branding for Katy Perry
throughout, with the
‘fun’ aspect. Plus using
the image of the CD
design of the red and
white swirl to use in
replacement of the
letter ‘o’ in the list of
songs.
6. A large close up of Katy Perry is
used for the inside of the
digipak, as the image is quite a
personal picture and close up it
pragmatically implies this album
gives the listener an insight into
Katy Perry’s life.
