2. This is a leaflet which comes with Katy Perry’s
digipak. Throughout the leaflet it is designed with
candy floss and sweets to fit in with the theme of
teenage life and represents her personality as
being sweet.
The name of the album is called
Teenage Dream. Inside the digipak we
see Katy laying in a cloud of candy
floss which signifies she is in her own
made up world. As well as that, we can
see that the singer is naked which
represents the idea of being young and
playful. This could also be a way for
Katy to target other audiences such as
men and not only teenagers as she
gives the impression of being sexual
and intimate from her pictures inside
the digipak.
The two CD’s which are included in the
digipak have been created to look like
sweets. This helps to fit in more with the
theme of being young as it is a typical
stereotype that teenagers love sweets and
eat it regularly. Sweets can also be seen as
a pleasure to have which represents the
idea that Katy is saying her album is worth
the buy.
The writing is red in the album to show the
names of the songs which are included. This
was done to help it stand out from all the other
bright colours. The names of the writers are
shown in in a different colour which is blue to
help it stand out from the background but as
well as that, tells the audience that those are
not song titles but writers.
Attached to the digipak is a poster of Katy Perry dressed
ready for prom. This relates to the title of the album being
called Teenage Dream and fits in with a typical stereotype
that teenage girls dream to be a prom queen or go to prom.
I am doing my digipak anaylsis
on Katy Perry’s Teenage Dream
Album. We can see from the
colours used that the artist is a
fun and bubbly person who
embrasses being young and
playful. The colour pink is used a
lot to represent the artist as
being flirtatious, playful and
young which relates to her
younger audiences. The baby
pink and blue can also represent
youth and young children which
works well with the title of
Teenage Dream. This digipak
follows the typical conventions of
a pop genre album as it is fun,
bright and has upbeat music.
3. The front cover for this Digipak is of
the artist Chris Brown who is
shown to be looking directly at the
camera. His facial expression
shows him as being confident
which connates a connection
between him and the audience
which represents him as an
entertainer and fits in with the
typical conventions of a hip hop
artist. A variety of bright and
colourful colours are worn on the
artist which represents him as
being creative, bright and wants to
outshine everyone as he is the
main focus of this album.
The background of this cover is full of
different images of the artist which links
in with the name of the album called
‘Fame’. It shows him as an artist who
likes to be center of attention and us
very confident in his looks, which tells
the audience more about his
personality. The background is very
colourful which attracts the audience's
eyes and fits in with a typical target
audience age of between 14-22. As well
as this, the clothing that the artist are
wearing such as hats, baggy and casual
clothing, are a typical convention of the
hip hop genre.
The font for this title is bright, bold and stands out from the colourful background. The capital letters helps to show
it is an important album which is going to be something big and bold. It also fits in with the graffiti theme which is
constant throughout the whole album cover.
The second digipak I have chosen to do is Chris Brown’s album ‘FAME’.
From this digipak we can immediately see it is eye catching from the
range of colours used. The artist’s face is also the main focus of this
digipak which shows him to be an important person who likes to be the
main attraction.
4. Inside CD of ‘FAME’
Compared to the front of this
digipak, the white and black
colour scheme has a big
contrast and makes the CD
stand out more. This connotes
the artist as being
sophisticated and more laid
back rather than always trying
to be in the spotlight.
The long shot of the artist shows
him as being brave as his posture
and pose is very opened. His pose
is similar to one of Michael
Jackson's signature moves, which
shows us the artist is a fan and
looks to him for inspiration.
The font of the writing used on the
CD is once again a graffiti style to fit
in with the theme of the album.
However the colour of the writing
has been changed to contrast with
the white background and stand
out.
5. Back Cover
This long shot of the artist allows us to see his body language and his mise-en-scene which contrast with the front cover
once again. Chris Brown is wearing a mask which represents him as having two different personalities, one which is
more confident and the other as being more quiet and formal. The pink background is used to connote a softer side to his
personality and shows him to be more passionate and kind.
The font for the back cover is
different compared to the font for
the front cover. This font is more
generic compared to the graffiti
style font at the front. The black
writing helps it to stand out from
the pink background and fits in
well with the theme set for the
back cover. As well as that, the
side panels shows the artist name
and name of the album which is a
typical convention of a hip hop
digipak.
Chris Brown is shown in
this picture wearing a
helmet to cover his face.
This represents the artist
as feeling trapped due to
‘fame’ taking over his life
or due to past events in
his lifetime with famous
artist Rihanna. It portrays
the artist as possibly
feeling shy or ashamed
and he may want to break
free and overcome those
events which he shows
from his posture and body
language but is scared to
due to the media.
6. Katy Perry uses bright
colours to attract her fans
and bring in new
audiences. The bright
background colours make a
statement by representing
her personality as being
bold, bright, fun, confident
and playful. This fits in well
with the narrative of being a
teenager and being young.
Teenage Dream is shown in a big font
using capital letters and the colour white.
This helps it to stand out and catches the
audience's eyes straight away.
There are website which are on this
advert to help fans and audiences to
find out more detail about the album
such as release dates and the price.
They are also able to go onto the
website to pre-order the album if
they wish to.
Two of Katy’s popular songs are
used to help promote the album
more. As well as that, the release
date stands out to make it clear
when the album will come out for
audiences and fans.
The same colour scheme is used
throughout the magazine advert. The
pink and bright colours shows Katy as
being flirtatious and young which links in
with her digipak. This shows she is
trying to send the message across as
her album is about being young, fun and
confident.
The costume in which the artist is
wearing can be seen as a sexy attire to
help draw in more audiences and
widen her fan base by being appealing
to men as well as teenagers.
Magazine Advert Analysis
7. Magazine Advert Analysis
The cover of the album for
‘F.A.M.E’ is used to advertise the
album on this magazine so
audience members are more aware
of what to look out for. However
from this magazine advert we are
not able to see the name of the
album and there are no further links
to find out more information.
From this we can see that
Chris Brown is releasing a
new album and we are able to
see where fans are able to
buy a copy. It also states a
date so members of the public
are to know when it will go on
sale. From this magazine advert we
can see there is not a lot of
information which makes it hard
for fans or members of the public
to know much about his album. If
this were to be improved, it could
have links to social media
website with further information,
or the name of the album.
Chris Brown is represented
as being a strong, serious
person as his facial is
emotionless and he is the
center of attention for this
magazine advert.
