1. Analysisof CD digipacks 2
Katy Perry:Teenage dream
Genre:Pop
Characters- KatyPerryappears
veryprovocative inthese images
due to the lack of clothing.Itdoes
not lookas if she iswearing
anythingat all onthe pictureson
the cover althoughthishasbeen
contrastedusingthe pinkclouds
whichalmostmakesherimage
acceptable.Thismeansthatshe
will still appealtoa youngerand
female audience althoughthe
nudityinthe imagesmayalso
interestamale audience. She looksverysexuallyobjectifiedinthese imagesasshe isonlycovered
up bythese clouds.She isalsoveryheavilymade up andherhair isin a pinup style whichisalsoa
stereotypical femalegenderrepresentationwithinthe musicindustry,thismakesheranobjectof
desire,particularlytothe male gender. She ismakingdirectaddresswiththe readerinall three of
these photoswhichisdone todraw themin,italso againmakesherlookveryconfidentand
sexualised. There isaclose upof Katy Perryon the coverof heralbum, followedbyamid-shotanda
longshot,progressivelywearinglessclothing.
Narrative events- the photoinside the digipackgivesthe assumptionthatshe isdressedupasa
prom queenorsome kindof fantasycharacter.She iswearinga crown whichsuggeststhisaswell as
a glamorousdress,surroundedbycakes.The promnarrative whichissuggestedinside the CDislinks
to the name of the albumbeing‘Teenage dream’.The stereotypical expectationof anAmerican
teenage girl istoobsessandlustoverthe ideaof beinga promqueen,orfor youngeraudiences,a
princess. Itcouldportraythe stereotypical ideathatfemalesenjoyeatingand/ormakingpretty
cakesand sweets. Onthe imagesinthisalbumshe looksveryadmirable toherfansandshe is
bringingthe dreamto life,italsogivesasense of narrative withthe use of sweetsanddreamlike
atmosphere surroundingthe images.
Iconography – the use of cake andsweetsisextremelysignificantwithinthe photosonthisalbumas
theyintertextualitylinktoherCaliforniaGirlsvideowhichfeaturesonthe album. The actual CDs in
the albumalsohave beenmade to looklike twosweetswhichisafun andinterestingidea. Thiswill
alsoappeal to a youngeraudience asitmakesthe albumlookvery girlyandinnocent.Thistheme
runs throughoutthe imagesonthe album, she isalsosurroundedbypinkfluffycloudsonthe cover
whichcouldalsobe seenas candyfloss.She iswearinga crownon the inside image whichsuggestsa
fantasytheme portraying herasa princess. The title of the songsonthe back coverof the albumare
verybold,thiscreatesa sweetlookasitis writteninred,standingoutfromthe pinkand blue
background.
2. Setting– the image onthe frontof the albumappearsto be setin the clouds,theyare candyfloss
pinksurroundedbya brightblue sky,thissuggestsadreamlike atmosphere whichlinkswiththe
name of the albumbeingTeenage dream.Onthe insidecoveritappearsasif KatyPerryis attending
some kindof party as she isdressedupina glamorousdress,acrown andis surroundedbycakes.
The ideathat she is inthe cloudsalsosuggeststhatshe is alone andfree,livingherlifehow she likes
whichagainhintsat the ideaof a teenage dream.
Technical andaudiocodes- the imagesare shotusinghighkeylightingwhichhighlights the settingof
the imagesbeinginthe sky,the photosare also verybrightwhichintensifiesthe use of sweets,this
will appeal toa youngeraudience asthere stronguse of colour. All of these imagesgive asense of
symmetryasshe is situatedmore orlessinthe middle of the frame;thisgivesthe imagesbalance.
The rule of thirdsisalsousedwhichhelpstomake sure that nothingthatwill attract the audience’s
attentionisbeingcovered.
