The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and
for the audience to feel connected with the song and the star. Katy Perry's digipak conforms to this
common convention. A lot of the time the artists on the front of digipaks are presented provocatively
and revealing to grab the audience's eye. In Katy Perry's front cover this conforms to this with the
minimal to none clothing surrounded by a pink cloud. Her facial expression also grabs the audience,
this is known as the male gaze and is targeting a wider audience. The use of primary colours such as
pink and baby blue in this digipak give us the feel that this is definitely a pop genre style of music. This
mainly targets young teens and also children with the use of a candy theme. Younger children would
see the artist floating on candy floss which gives a young appeal. The overall pictures and theme of the
digipak are photographs with a bit of design in the clouds. I would expect to see a very pink a girls
cover in a pop digipak which is what Katy's digipak conforms to.
Back of the digipak.
Usually in most digipaks they consist of the
album tracks and bar code which has the
digipak theme running through. Katy's digipak
conforms to this. She uses the candy theme
running through the back cover with candy like
font writing which is pink and candy floss
backdrop. The lettering of the tracks fits in with
the pop genre as its very cute, girly and,
pink.the use of a candy theme. Younger
children would see the artist floating on candy
floss which gives a young appeal. The overall
pictures and theme of the digipak are
photographs with a bit of design in the clouds. I
would expect to see a very pink a girls cover in
a pop digipak which is what Katy's digipak
Side of the digipak
The side picture of the digipak just presents a
closeup picture of Katy on candy floss again
representing the male gaze. This is to draw the
attention of the eyes to her face and we are more
like;y to buy the album as we feel connected to her.
The side cover also conforms to the candy floss
theme which is targeting the target audience.
The CD compartment also continues the candy theme with the use of Katy making a cake. The black back
drop is really effective here as it brings out the bright and girly colours of the cakes. The use of Katy
making a cake here make her seem very sweet, Innocent and young which is representing her target
audience. This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd
secure, and yet is still lightweight. The CD's themselves also carry the candy theme with bright colours
representing doughnuts. This again portrays the young sweet target audience.
When you first enter the page there is an advert to promote one of Adele's
concert. The font used is the same as on her '21' album which shows
consistency. The colour scheme is white, black and green. This is also on the
album. There is also an image of Adele's album which is also promoting that.
There is also links to social networking websites such as Facebook and
Twitter. This is aiming for a larger audience.
The second image is the actual homepage. The colour scheme is the same as the enter
page. This is to show it is still Adele's page. A image of Adele's album is in the top right
corner which is promoting her album. The header is large and the same font as her
album. This is so the audience recognises that it is about Adele. The menu consists of
home, bio, blog, news, store, forum, videos, live, music, photos and links. The font is still
the same. The background is black but it also has a faded picture of Adele. The picture is
the same as the ablum cover which is promoting it. The colours are dark which connote
sadness, this could be reflecting her album as it is all about a break up. Blog and News
posts are the main parts on the website which is showing Adele is actually part of the
site, this will attract more audiences.
Ellie Goulding – Lights
This advert follows more than one convention of an advert for an up
and coming music artist. First, the artist is featured close up in the
advert, this makes the audience aware of the artist and gives them a
clear image of the way she is. She's portrayed as very attractive in the
way she's positioned, her long blonde hair is laced with lights tying
into the title of the album and making her appear magical. Her skin
and make up appears flawless, making her enviable for female
members of her fanbase/audience and attractive for male members.
Her body language makes her appear open and easy to connect with
for her audience and the way her eyes are gazing into the distance
gives the impression that she is deep and soulful, encouraging the
audience to expect meaning from her lyrics. Her natural style gives
the impression of quite an innocent kind of pop music, thus giving
her audience a glimpse into the kind of person she is. The theme of
lights ties obviously with the title of the album and of the title of one
of her most famous and successful songs, and it makes the artist
appear ethereal and potentially gives her a god(dess)-like complex.
The theme follows through with the font, title etc. and is successful
as it draws the eye of any potential fans. Once the attention is caught,
the mini-reviews from magazines and newspapers such as "The Fly"
on this advert who have given the album four stars increases the
likelihood of people being willing to buy the album. Overall this is a
successful advert as it; shows the artist, is eye-catching, links closely
to the title of the album and gives a pleasant first impression of the
artist's image and presence.
Beyonce – 4
The magazine fits well with the sassy and fierce image she has created for herself through the songs in
the album. The music videos that accompany her music tend to be very sexual and make her appear a
very attractive and more importantly individual woman. The colour scheme of the advert is very
stylish, making her appear very chic and attractive. The advert is very aesthetically pleasing. The outfit
gives the impression that Beyonce is very aware of fashion and this is the case, she is a well known
pioneer and icon of the fashion industry. The font is very classy and sophisticated which fits the image
Beyonce has created for herself and her stance oozes power and female dominance. The tiny image of
the album on the magazine ties in further with the colour scheme and does the informative job of
advertising the album. In all the album advert follows a stylish colour scheme that is fashionable and
gives a good impression of the artist and advertises the