4

1. Proposal
1
Working Title:
All Four
What is it called? This can change if you think of something better later
Product’s Purpose:
The purpose of this product is that it is a clothing brand that I will have good quality clothes for
cheap so that more people can buy them. This clothing brand will be aimed towards teenagers as
they would enjoy the designs that I have experimented on since they are quite simple. The
products will be personal identity as it will be identified as an old-fashioned style (cards) made into
a brand new modernized form for my brand.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Streetwear. This will be stylized to be like a mixture of Japanese street fashion and Hip Hop.
Examples would be Superdry and Supreme.
What sort of product is it
Content:
My product is a clothing brand is based on the 4 card suits diamonds, spades, hearts and clubs.
My clothing will be high quality but have a reasonable price tag so that many people can have
them. The products I will be producing are going to be t-shirts and hoodies. For example, I will be
putting the 4 card suits on a t-shirt as a pocket logo however it won’t be a pocket. Or have
repetitive card suits on a t-shirt.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Research & Planning:
In my planning I started off with doing my brand based on a sapphire however I didn’t think it would
have looked as good as my other idea which is based on the 4 card symbols. This is because it
could have been misleading and wouldn’t have worked with as well because people usually think
of the colour blue when they think of a sapphire and I didn’t want that limitation. I decided that I
would create t-shirts, hoodies, and I might make phone cases because I have many designs, I
would like to create to put on them. I have influenced my clothing brand on Superdry as it is high
quality and it is quite cheap. I also really like their designs because of the graphics they use as
their designs fit really well on a t-shirt.
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
Audience:
My primary audience is 12+, as I will be making my product sizes from 12 upwards. My secondary
audience is 7+, as they may want to wear them, but I don’t make the sizes for them. The gender
will be mixed, as I would make unisex clothes so any gender can wear. My psychographic will be
belongers, as they may want to be loyal to my brand as it is made in the UK. My primary social
status will be middle class and my secondary social status is lower class, this is because the price
the of my products won’t be too expensive for the lower class to not be able to buy but enough for
the middle class to buy.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?

2. Proposal
2
Legal & Ethical Considerations:
My products will not have any offensive material about it and I will ensure this by being careful
when in producing my products. I will be restricting children under 7 years old however they could
still have my products. My products wont offending any social groups, religions or ethnicities. I will
be using the 4 card suits like diamonds, spades, hearts and clubs that are well known however I
don’t think they are under any copyright but I will contact any companies that have used them
symbols. I am also using the name All Four which is a name of a card game and ill make sure it
doesn’t have a copyright. I have researched anything to do with what I am doing and I haven’t
found any products that are the same as mine so I shouldn’t get sued for copyright infringement. I
will be creating my designs in photoshop to show that they are my designs so I don’t get
copyrighted for using other resources made by other brands/people.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?