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1. Tell me in no more than20 words, what is your
FMP idea?
My fmp idea is tocreate a fashionbrand. This will
include shoes, topsand jumpersand evenpossibly
trousers.
Why have youdecided to makeit? I havedecided tomake this because thisis an
interest of mine. I havebeen intostreet wear
brandssuchas supreme palace and Bape for a
few years now andam interested in making
somethingsimilar to that.
What aboutyourproject makesit importantto
you?
This is importantto me due toit being something
I am interested in andsomethingI am very
passionateabout. I often look at supreme, Nike
shoesand brandslike off white and Palace.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
I will research the brandsupremeand whois the
main designer as well as the owner. I will also
research designers suchas Virgil Abloah Jerry
Lorenzo, Alexander McQueen, JamesJebbia and
also CarolynDavidson. All of these are influences
however I mostlikely wont research them all. I
will however choose the mostinflectional
designers andresearch aboutthem andthe
brandsthey have workedwith. More thingsI
could research and probably will be howstreet
wear is which rappers convey street wear to be
mainstream. These are people such as: Dababy,
juice Wrld and Lil Uzi. The final influences will be
lookingat certain influencers or celebrities who
endorsestreet wear brand or wear street wear
mostdays. These are people like Ste Wing, Gary
Aspdenand Mikey Trapstar.
What effect do youwant to haveon your
audience when they see yourproject?
I want my audience tolook at my productsand
think that the look good. This is because the most
importantaspect of clothingand shoesIn my
opinionis the aesthetic quality. I want them tolike
the design, logo andthe quality of the products. I
also want my audience to look at the productand
for them to think thatthis is unique. This will be
because of the colours, design andlogo. I want
this because I want my productto be different to
all the exiting ones.

2. Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
My productswill be unique. Myself comingup
with new ideas for clothing will do this. These will
be different to the standardlogot-shirtshownby
supreme, levis and alsochampion. For my clothes
I will include colours, which are not as often seen
suchas yellow, lilac, green andalso pink. This is
because I feel that colourssuch as white grey and
black are a bit tooboring. Street wear is also
knownfor being different and uniquethe
supremeponchoshowsthis. My productswill
also be stylish. To dothis I will focus on the
designs. This will be donein my 8 weeks of
production. I will get feedback whilst makingit.
This is so I can get an idea of what peoplethink
aboutmy products. I will ask my demographicand
notpeople whom I wouldnot try aim my products
to.
Why have youdecided to makeyour project in
this style?
I havedecided todo this as I think for my fmp I
want to do something, which is different to other
thingsout there, andthink that becauseI have the
chance to create somethingfor my fmp I may as
well do somethingdifferent andsomethingI am
passionateabout. I have alsodecided tomake my
productsuniquebecause I personally am nota fan
andam into clothes andshoesof which everyone
wears such as black andwhite vansandalso a
grey levis top. I personally don’tlike these due to
everyonehavingthem. I will also makemy
productlook stylishbecause I think that the most
importantaspect of clothingis how it looksand
people aren’t goingto give there time tolook at it
if it doesn’tlook good.