Idea 1• Dinner party dishesExamples: Aubergine and chick pea curry or linguine with cherrytomatoes and goat’s cheese.Different dishes that can be cooked as main meals at a dinner party.This would obviously be aimed at adults that are interested in goodfood and dining.The 8 cards could be numbered and have some detail on them that ifthey were lined up or put in a specific arrangement they would matchup to make a dinner table on the background of the card.I would use more classy colours rather than bright colours, such asmaroon or gold for the detailing and the backgrounds of my cards. Iwould use two colours such as maroon and gold because they are twogood contrasting colours and they would look nice against each other.I would emboss the title of the recipes and use photographs of theidealised dish.
Feedback 1What do you like about the idea?The idea of the cards matching up if the are arranged in a certain order. The colour scheme is nice, and will appeal to the targetaudience.What areas of the idea could be developed?Layout of the card such as size and fonts of the texts.What do you find interesting about the idea?The idea that the cards will match up, and the embossed titles.
Idea 2• Foreign foodsEach card would represent a different dish from a foreign country.Examples: Rajma (red kidney bean curry) or Saag tofu from India, or artichokeravioli or gnocchi with Mediterranean vegetables from Italy.These dishes would be aimed at anyone who is interested in foreigncooking, or maybe even foreign people themselves who are looking forvegetarian dishes that are from their heritage and backgrounds. I will also addother information as to how the meals can be made vegan.The layout of these cards would use bright colours and also detailing from thecountry that was being represented by the recipe. For example, I could usesome Chinese symbols if I were to do a Chinese recipe and use red becausethis is a significant colour in China. I could even incorporate the country’s flaginto my designs maybe in the title lettering or the background.I would use photographs of the idealised dishand would laminate the cards.
Feedback 2What do you like about the idea?The theme of the cards, being dishes from different countries. The colour scheme of the cards, I think if the cards are designedwith the countries in mind, it will go well with the foreign meals.What areas of the idea could be developed?What do you find interesting about the idea?i think the theme of these cards is interesting and could make a very nice product.
Idea 3• Vegetarian easy cooking for kidsExamples: Vegetarian pizza sandwiches or jammy oatmeal heartbiscuits.These recipes will obviously be aimed at children. I would like theserecipes to be easy for children to make themselves with only a smallneed for a parent to help if there was oven cooking involved etc.I would use bright colours to attract children and make theminteresting to read and use. I would like the die cut these cards intointeresting shapes for children as well.I would like to be creative with the names of m recipesalso, incorporate alliteration and cartoon-like pictures into the design.There could be a certain character that could be on all of the cards.I would make the interesting parts of the cards stand out by embossingor varnishing.
Feedback 3What do you like about the idea?How you aim to make it as easy as it can be for children, and the other methods you mention to make the card appeal to thetarget audience.What areas of the idea could be developed?The idea of die cutting might need to be developed, to choose how to cut the cards.What do you find interesting about the idea?I think the idea of the character appearing in each card is interesting and I think this especially will appeal to the younger children.
Idea 4• Quick and easy student mealsExamples: Hot Chile grilled cheese sandwich or vegetablecrepes.I would like these recipes to be quick and easy to make forstudents who may not have any cooking experience, but alsomaintain a healthydiet at the same time.These cards would be bright colours but not as bright as theywould be if they were aimed at children; the cards need to beinteresting but not too ‘in your face.’ I would like these cardsto have some kind of interesting detailing such as a border orsome patterns incorporated into the design.I would use photographs of the idealised dish. I would alsolaminate the cards.
Feedback 4What do you like about the idea?How the recipes will be suited for the typical student, yet still stay healthy. Laminating the card is a good idea as well, because itwouldn’t get ruined and would suit the stereotypical lifestyle of a student.What areas of the idea could be developed?The colour scheme and design of the border/ patternWhat do you find interesting about the idea?How the meals are aimed to be quick and easy, which will definitely appeal to your target audience.
Idea 5• Desserts.Examples: Lemon tart or blueberry yoghurt cake.These cards would be aimed at anyone who enjoyscooking and baking desserts. This could be for arange of ages and also for both genders so thelayout would have to be applicable to all.I would use quite calm, warm colours that would bedie cut and then stuck onto a white cardbackground. I would like the title of the recipes tobe embossed and I would laminate the cards.I would use photographs of the idealised dish.
Feedback 5What do you like about the idea?How the card will be designed, I like the idea of die cutting then sticking.What areas of the idea could be developed?How to design the card so it appeals to the broad target audience.What do you find interesting about the idea?How it will appeal to the target audience, and the finish of the card
Summary of FeedbackWhat do you agree with from your feedback?I agree that I have some interesting ideas and that my ideas appeal to the specifictarget audiences. Also, I agree that the borders and other aspects of the layout couldbe adapted in certain places. I think that the fact that my feedback partner wrotenothing in the ‘What areas could be developed?’ section then I think my strongestidea is idea 2: foreign foods. I agree that there is not much to be developed with thisidea because it is very detailed because it interests me and I would like to do it.What do you disagree with from your feedback?I disagree that my feedback partner has stated that I needed to include details such asfont size at this stage, as these are just initial ideas. Once I choose an idea then I willdevelop the finer details such as font and text size to adapt to the idea and also mytarget audience.
Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea is the ‘Foreign foods’ idea. This is because I think that it is applicableto a range of audiences and introduces an interesting way of vegetarian eating. I thinkthat I will be able to do a lot with the idea to make them interesting but yet makethem all individual and interesting. This idea will help vegetarians to experience allkinds of food because some vegetarians think that they cannot eat curries because ofthe meat in them, and some think that they cannot enjoy any authentic and originalfood from a country because most will contain meat. I chose this one as my favouriteover my other ideas because it is unique and I don’t think that anyone else will havethought of anything like that. I also think that this idea is very applicable to the briefbecause it has a recognisable and unique layout and style, there is a clear theme and Iwill add to the recipes how some of the meals can be made into vegan options.