The document outlines a proposal for creating a rock band titled 'Soul Senders,' focusing on heavy metal music. It discusses the purpose of the project, including producing merchandise and concert advertisements, and identifies a target audience primarily aged 16-19. Legal and ethical considerations are addressed to avoid offensive material and ensure compliance with regulations while promoting the band's music and image.

1. Proposal
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Working Title:
Soul Senders. I have chosen this as the title because I think it fits with the genre of music that I will
be making the band on.
What is it called? This can change if you think of something better later
Product’s Purpose:
The purpose of my product is to create a rock band and promote it with posters and merchandise.
Also the purpose of my product is to entertain people by listening to the music that the band will
create. Also another purpose is to inform people through a poster to show when the concert will be
happening and what date. To do this I would add it onto posters and on the back of the
merchandise. My planning helped me do this because I saw some existing posters that has all this
information on.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Rock music. The type of rock music that I will use is going to be quite heavy metal. The reason it
will be heavy is because I think it matches the name of the band. To make it look like heavy metal I
will use different images of rock stars and different instruments that they will use.
What sort of product is it
Content
My product is a band and I am creating a cd cover for their music but in the product that I am
making you won’t be able to hear any music. Also I am creating a logo and this will go on anything
that I make for the band and also it will represent who they are. The 3rd project that I am making
will be merchandise so people can buy it and support the band another way rather than buying the
CD.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Research & Planning
I will use elements of my research in my final idea because I will make multiple posters so that I
can put them all into a portfolio. Another way I can use elements from my research is to listen to
the answers from my questionnaire and use them in my final product. I have used fonts to create
my own font and make it my own logo. I did this because I wanted it to be unique and not look like
other existing logos.
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
Audience:
My primary age range that I am targeting is 16-19, The product that will appeal to this age range
will be merchandise, then my secondary age range is 20+ and more of these people will choose a
CD. I have made it a wide range because people at different ages enjoy rock music. My primary
gender is male, I think that males will like a bit of everything. I believe that they will enjoy the
merchandise and also listen to the music on a CD. My secondary gender is female because they
will take more time to look at the posters and won’t be interested in other things. I have done this
because more males like rock music than girls. If you go to a concert you will see more males than
female. My psychographic demographic is to be an achiever because they aspire to better their
knowledge. My social status for this project will be A, B, C1, C2 because they all get around the
same amount of income and work around the same amount of time so they will have money for the
merchandise and also to listen to the music. Also they will take time to look at the posters.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?

2. Proposal
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Legal & Ethical Considerations:
Think about any offensive material you will include?
I will make sure that I will not make my product include any offensive material by making sure the
images that I use are appealing to every audience. Also I won’t add anything form other brands
because they might not like that and then take legal actions.
Will you restrict younger people using/accessing it?
I will let younger people use/access my product because it is up to them or their parents what
music they enjoy. If the parents let the younger audience listen to the music then there will be
more merchandise sales because younger people would enjoy that more.
Will it offend any social groups/religions/ethnicities?
It will make sure that it doesn’t offend any social groups/religions or ethnicities because I will not
put something in the product that the other group does not agree with. This will work better for
everyone because everyone can enjoy the music.
How will you ensure you do not offend anyone?
I will go over all of my work and then look what I have added and see if it has anything to do with
the social groups/ religions or ethnicities and then take them out if they do. Also to make sure I do
not offend anyone I will not create anything that people disagree with.
Are you using characters/names/logos of existing products/IPs?
I will not be using any characters/names/logos of existing products or IPs, I have created
everything myself. The only thing that I will be using is fonts but then I will be creating the logo
myself.
Will your product be sufficiently different from existing products to not get sued for copyright
infringement?
I will have used my research to look at other existing products and I will use them as inspiration to
create my own masterpiece.
When you create your adverts, there are rules that you must follow. These are:
Compliance
- You must not lie, break the law and make sure you do not use any images that are
considered indecent in your advert.
Recognition of marketing communications
- You need to make sure that your advert looks like an advert if you are creating one. Also if
you are creating an advert then you should include logos, slogans, images. You will need
to say what the product is to let people know it is an advert.
Misleading Advert
- You can’t lie about what the product does or its price.
Harm and offence
- Your advert cannot be made to initially offend anyone or a social group. Also it cannot be
made to offend anyone on grounds of disturbing imagery or content.
Children
- Do not promote bad/dangerous behaviour to children. Also, you cannot make the children
buy your products. Also, if your advert could be seen by children then it may be used by
them too.
Privacy
- You will need to get permission from the person if you are using them in your product,
even if it is a celebrity or a well know person. We do not do this in this project but you will
do if you are making it in real life.