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RATIONALE
SURVEY
RESULTS
Jenifer Finnigan
Canon campaign
In this screen shot, we can see
that my audience think that my
rationale pitch presentation was
detailed enough. This benefits
me because I can see that the
targeted audience understand
and have interest within my
idea.
These results show that my targeted
audience is able to relate to my pitch
idea. This is because music could
help them through a lot of what they
are going through and help them get
through a day-to-day basis. By using
music as the theme of this campaign,
the audience would feel like this
canon camera would be more suited
towards them as they can relate.
This bar chart proves that the
targeted audience understood
the pitch idea very well.
Therefore, this benefits me as I
would not need to change any
details about my idea.
My idea was presented as
interesting, this means it will
keep the audience engaged
within the advertisement. I was
also told that they could relate to
my idea, this therefore is great to
me as I am able to connect with
my audience on a serious topic.
I asked my audience if there was
anything they would change
about my presentation and idea,
they answered no. This benefits
me as I won't have to spend
more time to change the pitch for
my audience's standards. I can
then move straight to my post-
production phase.

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Rationale survey results

  • 2. In this screen shot, we can see that my audience think that my rationale pitch presentation was detailed enough. This benefits me because I can see that the targeted audience understand and have interest within my idea.
  • 3. These results show that my targeted audience is able to relate to my pitch idea. This is because music could help them through a lot of what they are going through and help them get through a day-to-day basis. By using music as the theme of this campaign, the audience would feel like this canon camera would be more suited towards them as they can relate.
  • 4. This bar chart proves that the targeted audience understood the pitch idea very well. Therefore, this benefits me as I would not need to change any details about my idea.
  • 5. My idea was presented as interesting, this means it will keep the audience engaged within the advertisement. I was also told that they could relate to my idea, this therefore is great to me as I am able to connect with my audience on a serious topic.
  • 6. I asked my audience if there was anything they would change about my presentation and idea, they answered no. This benefits me as I won't have to spend more time to change the pitch for my audience's standards. I can then move straight to my post- production phase.