Dhaka Textiles Ltd, a leading Bangladeshi textile manufacturer, faced a communication crisis when rumors spread among employees about possible benefit cuts. This crisis not only disrupted operations but also damaged the company’s reputation.

2. Analyzing and resolving a communication
crisis in Dhaka textiles LTD

3. Dhaka Textiles Ltd, a leading Bangladeshi
textile manufacturer, faced a
communication crisis when rumors spread
among employees about possible benefit
cuts. This crisis not only disrupted
operations but also damaged the company’s
reputation.
Introduction

4. …….
Dhaka Textile Limited in Bangladesh depends a lot on
good communication to manage its operations smoothly.
They use different ways to communicate within the
company and with suppliers, clients, and others outside
the company. Good communication helps to share
company rules, plans, and objectives, encourages
teamwork, solves problems, and keeps good
relationships with everyone involved. It's also important
for staying informed about industry changes and what
customers want.
Background of Dhaka textile LTD

5. Analysis of the crisis
1. Lack of communication training:
It must be learned with a systematic training and education process
2. Ego problem:
People do not even give adequate feedback or response due to
their egoistic
3. Lack of Fairness:
Management must be fair and just in treatment to the people in the
organization.
4. Semantic problem:
Bengali is out national language. But in our business organizations, the
media of communication is English.
5. Poor Listening:
People in our organization give little attention in listening others
carefully and completely.
Analysis of the crisis

6. Strategic plan development
Dhaka textile limited can improve their communication
efficiency and effectiveness by adopting the following
measures
1. Public apology and transparency:
Businesses are bound to make mistakes and disappoint
their customers.
2. Employee engagement:
Employee engagement is a human resources (HR)
concept that describes the level of enthusiasm and
dedication a worker feels toward their job. Engaged
employees care about their work and about the
performance of the company, and feel that their efforts
make a difference

7. Long Term communication Strategies
.
Long-term communication strategies require a
consistent message, building strong relationships,
adapting to audience needs, utilizing multiple
channels, and staying authentic and transparent. It
involves nurturing connections over time and being
adaptable to changes in technology, industry
trends, and audience preferences. By staying true
to these principles, organizations can develop a
strong brand reputation and build lasting
relationships with their audience.

8. Responsibility :
Responsibility :
The term responsibility has
two different senses in
management literature.
Some writers explain it as a
duty or task which assigned
to a subordinate on the basis
of his position in the
organization.

9. Fair treatment :
Fair treatment in the workplace
refers to equality and fairness as
it relates to financial
compensation, benefits, disability
accommodations, vacation time
and paid leave.

10. Learning and Continues Improvement :
 The absolute necessity of proactive
communication in mitigating the impact of
crises.
 The paramount importance of having robust
internal communication mechanisms to
prevent misunderstandings and delays.
 The indisputable value of stakeholder
engagement in building trust and resilience
during challenging times.

11. Once an education IT pioneer, BYJU'S, failure
convoluted startup workers, investors. BYJU'S
failed due to financial mismanagement. Due to
negative press, BYJU'S brand suffers, its
reputation suffered from data breaches, false
advertising, and forced purchases. When the
economy is terrible, earning more is tougher.
These issues must be addressed for the future
of technology. Businesses must be frugal,
transparent, and financially aware. Customise
marketing and market segmentation to
accommodate everyone. Openness to new
ideas and flexibility are needed to compete in
a fast-changing market. Innovation,
perseverance, and morality help Ed-tech
overcome problems and capture opportunities.
Real Life Example -1: (BYJU'S)

12. Real Life Example -2: (Evaly)
1. *Unsustainable Business Model*
2. *Lack of Regulation and Oversight*
3. *Delayed Government Intervention*
4. *Customer and Merchant Entrapment*
5. *Failure to Adapt*

13. Conclusion
Dhaka Textile Limited successfully resolved a communication crisis by conducting
a comprehensive analysis of the underlying causes and implementing targeted
communication strategies. As a result, the organization was able to strengthen its
reputation among stakeholders. This experience has underscored the critical
importance of effective communication in navigating challenges and fostering
resilience in the face of adversity.