Rationale survey results
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The document summarizes the results of a survey given to Jenifer Finnigan's target audience about her pitch presentation for a Canon camera campaign. The survey showed that the audience found the rationale to be detailed enough and they could relate to using music as a theme. A bar chart also proved the audience understood the pitch idea well. The audience responded that they would not change anything about the presentation, allowing Jenifer to move forward with production.
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Question 3 Ashleigh
The document discusses using audience feedback to improve film productions. It explains that filmmakers conduct test screenings and market research to get feedback from audiences on how to strengthen their films and target their marketing. The feedback helps filmmakers identify their target audience, determine if a film will succeed, and learn what audiences like. The document also provides examples of how a film production team gathered feedback during their project pitch, rough cut screening, and final screening. They used the feedback to improve areas like their script, sound design, trailer structure, and marketing materials. The final feedback suggested they successfully achieved their goals for a teen drama marketing campaign.
Audience Research Analysis
The document summarizes the results of a survey conducted to gather audience feedback for a music video concept. Key findings include:
- More female respondents than male.
- One Direction was the most popular artist chosen, appealing to teenage girls.
- Jessie J was ranked in the middle in popularity.
- Respondents felt catchy songs, looks, marketing, and genre of music contributed to artists' popularity.
- The audience preferred upbeat, happy music videos but supported the idea of a sad storyline with an upbeat song.
- Most respondents preferred a video with one male and one female character, though some supported two female leads to better fit the storyline.
- Lip syncing should not be
Question 3
Using audience feedback helped improve three productions to precisely appeal to the target audience. A questionnaire asked about music genre, age, and listening habits to identify the target audience for a music video. A second questionnaire about song lyrics helped determine the video's feel. Feedback ensured the video would suit the audience's genre and be popular. Questionnaires also gauged viewing habits to distribute the video in places the audience normally watches. Feedback on a digipak's photos, font, and colors through questionnaires provided suggestions to tailor it to the target audience. A magazine advert questionnaire asked about represented genre to appeal to the intended audience. Having audience suggestions allowed tailoring designs precisely for the target group to appeal to them. All feedback, including from teachers
Presentation5
The document summarizes the results of a questionnaire given to a sample of 20 people to understand the target audience for a new music video, digital album, and website. Key results include that most of the audience enjoys rap music, watches music videos daily or weekly, and prefers videos to be filmed during the day in family-friendly locations. They also prefer for music videos and websites to be on YouTube and feature bright colors. Most of the target audience is between ages 18-21. This information will inform the creative elements and distribution of the new music content.
Task 1
Marketing and PR functions are explained in the document. Market research and analysis help companies understand their target audiences and make strategic decisions. A marketing strategy plans how resources will be used to increase sales or gain competitive advantages. Advertising promotes brand awareness to potential customers. PR ensures messaging portrays products positively to attract customers and manages publicity. Spin and damage control can shape public opinion of events and minimize negative impacts. Lobbying aims to influence policymakers by persuading them to a particular side.
Lo4 pro forma task 6
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured by
Mag ad
The document analyzes a David Bowie magazine advertisement from the past. The author notes that the ad uses negative space effectively to draw the eye to Bowie's blue suit which stands out against the white background. For their own magazine advertisement, the author intends to feature a singer named Georgia in a way that hides her face and creates intrigue, drawing audiences to want to learn more by watching the music video. They will use a consistent color scheme and font as well as a mid-shot angle of Georgia to emulate the memorable and intriguing qualities of the Bowie advertisement.
What have you learned from audience feedback
The document discusses questionnaires the author created to gather feedback from their target audience on music video features and completed tasks. The first questionnaire asked about preferred color schemes, narratives and genres, while the second gathered opinions on finished work. The author analyzed the results in bar charts to see what needed changed. They learned to maintain a consistent theme throughout, make the genre clear, and not overedit photos to fit the project theme, as audience response is important for producing successful media.
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Question 3 Ashleigh
The document discusses using audience feedback to improve film productions. It explains that filmmakers conduct test screenings and market research to get feedback from audiences on how to strengthen their films and target their marketing. The feedback helps filmmakers identify their target audience, determine if a film will succeed, and learn what audiences like. The document also provides examples of how a film production team gathered feedback during their project pitch, rough cut screening, and final screening. They used the feedback to improve areas like their script, sound design, trailer structure, and marketing materials. The final feedback suggested they successfully achieved their goals for a teen drama marketing campaign.
Audience Research Analysis
The document summarizes the results of a survey conducted to gather audience feedback for a music video concept. Key findings include:
- More female respondents than male.
- One Direction was the most popular artist chosen, appealing to teenage girls.
- Jessie J was ranked in the middle in popularity.
- Respondents felt catchy songs, looks, marketing, and genre of music contributed to artists' popularity.
- The audience preferred upbeat, happy music videos but supported the idea of a sad storyline with an upbeat song.
- Most respondents preferred a video with one male and one female character, though some supported two female leads to better fit the storyline.
- Lip syncing should not be
Question 3
Using audience feedback helped improve three productions to precisely appeal to the target audience. A questionnaire asked about music genre, age, and listening habits to identify the target audience for a music video. A second questionnaire about song lyrics helped determine the video's feel. Feedback ensured the video would suit the audience's genre and be popular. Questionnaires also gauged viewing habits to distribute the video in places the audience normally watches. Feedback on a digipak's photos, font, and colors through questionnaires provided suggestions to tailor it to the target audience. A magazine advert questionnaire asked about represented genre to appeal to the intended audience. Having audience suggestions allowed tailoring designs precisely for the target group to appeal to them. All feedback, including from teachers
Presentation5
The document summarizes the results of a questionnaire given to a sample of 20 people to understand the target audience for a new music video, digital album, and website. Key results include that most of the audience enjoys rap music, watches music videos daily or weekly, and prefers videos to be filmed during the day in family-friendly locations. They also prefer for music videos and websites to be on YouTube and feature bright colors. Most of the target audience is between ages 18-21. This information will inform the creative elements and distribution of the new music content.
Task 1
Marketing and PR functions are explained in the document. Market research and analysis help companies understand their target audiences and make strategic decisions. A marketing strategy plans how resources will be used to increase sales or gain competitive advantages. Advertising promotes brand awareness to potential customers. PR ensures messaging portrays products positively to attract customers and manages publicity. Spin and damage control can shape public opinion of events and minimize negative impacts. Lobbying aims to influence policymakers by persuading them to a particular side.
Lo4 pro forma task 6
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured by
Mag ad
The document analyzes a David Bowie magazine advertisement from the past. The author notes that the ad uses negative space effectively to draw the eye to Bowie's blue suit which stands out against the white background. For their own magazine advertisement, the author intends to feature a singer named Georgia in a way that hides her face and creates intrigue, drawing audiences to want to learn more by watching the music video. They will use a consistent color scheme and font as well as a mid-shot angle of Georgia to emulate the memorable and intriguing qualities of the Bowie advertisement.
What have you learned from audience feedback
The document discusses questionnaires the author created to gather feedback from their target audience on music video features and completed tasks. The first questionnaire asked about preferred color schemes, narratives and genres, while the second gathered opinions on finished work. The author analyzed the results in bar charts to see what needed changed. They learned to maintain a consistent theme throughout, make the genre clear, and not overedit photos to fit the project theme, as audience response is important for producing successful media.
Evaluation question three
Hope O'Rourke learned several important lessons from obtaining audience feedback during the creation of their media products. They used discussion groups and social media polls to gather feedback from their target audiences on topics like shot framing, interview questions, music and layout choices. This feedback helped Hope improve their work by making it more suited to the audience and theme. It also helped them overcome obstacles with the software and develop their skills. Hope found that gaining audience perspectives allowed them to adapt their work in a way that increased authenticity and engagement with the target audience.
Questionaire feedback
The document contains feedback from test screenings of a short film pitch and sample. The feedback shows that the pitch was successful in getting the idea and message across to the audience. It also indicates that the sample film engaged the target age group and demonstrated the story and vision well enough to attract investment interest. However, the feedback was mixed on certain aspects, with some suggesting minor improvements or having personal preferences about watching the full film.
Evaluation question 3
The document discusses what the author has learned from audience feedback during their campaign creation process. They used feedback to choose a campaign name by having audiences vote, and to select pink as the preferred color scheme over black for the logo. The author also distributed questionnaires to gather feedback on their adverts and tasks, finding that audiences rated the adverts an average of 8 for interest and correctly identified the target demographics. Creating a Facebook fan page provided free advertising and allowed the target audience to engage with the brand, increasing its visibility on an appropriate social media platform.
Website target research
The document discusses research conducted with a target audience of 16-25 year olds for an EDM music website. Based on survey responses, the key findings were that over 77% of respondents were 16-25, and the most popular content preferences were tour dates, merchandise, tracklists, artist images and videos. Respondents also indicated they frequently used social media and were drawn to websites with bright colors, images and exclusive news/songs. This research will inform the design and content of the EDM website to effectively engage the target demographic.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
Campaign poster production
The campaign poster aims to raise awareness of the "This Girl Can" campaign through imagery that promotes the campaign's purposes. The design will be simple with clean fonts, minimal text, and photographs from the campaign's TV advert to create continuity and easily identify what the posters are about. Bright colors will help the posters stand out and catch viewers' attention in a positive way that matches the campaign's message of promoting women exercising. The campaign's logo will also be included to further connect the poster to the "This Girl Can" initiative.
Ting
This production proposal summarizes an interview that will be conducted with Eve McCarthy, who works for the production company Park Village. The 10-15 minute interview will discuss Eve's job and the day-to-day operations of a production studio. Park Village is known for its work with artists like The Kooks and Justin Bieber as well as large companies like Nike and Adidas. The target audience for this informative entertainment piece are aspiring individuals between ages 15-21 who are interested in learning about the film production process and what it takes to work with famous stars.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Evaluation q5
The document summarizes how the author addressed their target audience for a rock magazine. They conducted a survey to determine the preferred color scheme of red, black, and white. Fonts and layouts from successful magazines were also analyzed and adapted. The main article was written in a mature yet down to earth style to appeal to the target audience. Through these conventions from real media tailored to audience feedback, the author was able to effectively attract and address their target readership.
Production Proposal
This production pitch proposes a 10-15 minute interview with Eve McCarthy, who works for the production company Park Village. The interview will provide insight into the day-to-day operations of a production studio and working on films, music videos, and advertisements. Park Village is best known for its creative work with a variety of clients, from musicians like The Kooks and Justin Bieber to large companies like Nike and Adidas. The target audience is 15-21 year olds who are interested in learning about the production process and aspire to careers in media. The purpose is to give viewers an entertaining look at the hectic nature of on-set work in the industry.
Audience feedback
The document discusses audience feedback received on media products created by the author for an indie/pop genre. A questionnaire was conducted with 5 people. Feedback was positive on the simple front cover design and eye-catching main image, though some felt it lacked detail. Most felt the design supported the music video. Color scheme feedback validated the author's simple, neutral style. Overall feedback was positive on the cohesive style across pieces. The author learned about enhancing front cover detail while maintaining genre conventions.
EVALUATION OF THE SCRIPT
The client meeting went well and improvements were made to the script based on feedback. There was an issue with the originally planned long one-take fight sequence which was not possible given resources, so it has been changed to be shot strategically framed. The script format and shooting script were completed though the latter took extensive time. Ethical and legal requirements are met. Strengths include the script helping with future tasks, but time management has been a weakness throughout. Opportunities exist to promote the film, but financing remains a threat.
Magazine front cover features
A presentation outlining the features we added on our final magazine as well as the comparison from it to our initial design (flatplan).
Audience research
BBC Three would be the ideal channel to broadcast a new sporting documentary, as its target audience includes 16-34 year-olds. Research into popular documentaries on various channels provided insight into editing styles, camerawork, and sound design that could make the documentary entertaining. Meeting feedback suggested a wider audience would enjoy a sports documentary. The target demographic would be social grades C1 and E, ages 18-21, with aspirational and mainstream psychographics. BBC Three has experience airing genres like comedy, drama, and crime, and innovates with formats like short news bulletins, making it well-suited to premiere the new documentary.
HMierzwa- Researcher Capabilities Reflection
This document discusses a marketing research project conducted for Nature Yoga, a small yoga studio in Chicago. It discusses how the research benefits various groups like the client, students, and respondents. It emphasizes the importance of conducting trustworthy, accurate research and considering various perceptions in the analysis to avoid biases. The student reflects on how the project helped with their learning and development of skills relevant to their future career in marketing.
Print advert development
The document discusses the creation of a print advertisement for a band. The creator chose a group photo showing the band sitting down to appear approachable for their youthful audience. Editing techniques were kept consistent with previous work to establish the band's style. Text and design elements were added, including magazine ratings and the iTunes logo, to maintain continuity. Feedback will be sought from the target audience on the draft.
Questionnaire of poster
The document summarizes the findings of a questionnaire about film posters given to 20 participants. Key findings include that participants expect an image, title, and text on a poster. Posters that featured a central character shot were seen as most persuasive as they give insight into the narrative. Conveying the genre through mise-en-scene was also effective. Posters were identified as the most persuasive form of advertising compared to trailers or reviews as they build mystery while informing audiences. The findings will influence the creator's own poster to meet audience expectations through compelling imagery, clear communication of genre, and an intriguing central character shot.
Questionnaire analysis
The document analyzes the responses to a questionnaire about documentaries in order to help plan a new documentary. Most respondents were 18-21 years old and watched less than 1 hour of documentaries per week. Camera shots were seen as the most important documentary element. Respondents enjoyed expository and observational styles exemplified by David Attenborough and MTV Cribs. Their favorite documentaries included ones about football clubs, Munich air disasters and police interceptors, suggesting potential themes. Answers about dislikes and locations will help avoid mistakes and decide filming areas.
Evaluation
The document discusses how the media product uses, develops, and challenges conventions of real media. It states that the film incorporates genres of social realism, teen drama, and action films. The poster leaves topics ambiguous with simple pictures and coloring reflecting the genre. The review is positive and reflective like real products. Feedback benefited the film and poster by influencing them to be serious and focus on objects rather than faces. Media technologies, especially iMovie, were researched and proved crucial to the successful production through their editing, sound, and effects features.
Foundation portfolio presentation
The document discusses the development and design of a magazine media product. It summarizes market research findings which informed design choices like targeting audiences aged 17-35 who prefer indie music and weekly editions priced at under £5. Technologies learned include Photoshop, blogging, and presentation software. Completing the full project helped improve design skills and understanding of how to effectively structure magazines based on analyzing real media products.
Evaluation post 3
The document summarizes the results of a survey conducted to get audience feedback on a music video and accompanying promotional materials created by the author for a class project. Key findings from the survey include:
- 83% of respondents correctly identified the genre of the music video as hip-hop/r&b.
- 100% of respondents found the narrative of the music video to be clear.
- 100% of respondents said the magazine poster and digipak grabbed their attention.
- Feedback on improvements included not having words cover the artists on the poster and keeping font sizes consistent.
- 100% of respondents felt the magazine poster fit conventions of the genre and would purchase a digipak based on the poster.
My Audience Feedback
The document is a survey conducted by Connor Hoskin to get audience feedback on a film he created. It contains the respondent's answers to questions about their age, gender, whether the film appealed to its target audience, how enjoyable it was, what parts they liked, what they would change, the effectiveness of the posters, and whether the radio text was effective. Connor analyzes the responses and learns that changing the tempo of the film was a mistake, the use of signs and symbols made it postmodern, and an effective promotional campaign requires hard work.
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Evaluation question three
Hope O'Rourke learned several important lessons from obtaining audience feedback during the creation of their media products. They used discussion groups and social media polls to gather feedback from their target audiences on topics like shot framing, interview questions, music and layout choices. This feedback helped Hope improve their work by making it more suited to the audience and theme. It also helped them overcome obstacles with the software and develop their skills. Hope found that gaining audience perspectives allowed them to adapt their work in a way that increased authenticity and engagement with the target audience.
Questionaire feedback
The document contains feedback from test screenings of a short film pitch and sample. The feedback shows that the pitch was successful in getting the idea and message across to the audience. It also indicates that the sample film engaged the target age group and demonstrated the story and vision well enough to attract investment interest. However, the feedback was mixed on certain aspects, with some suggesting minor improvements or having personal preferences about watching the full film.
Evaluation question 3
The document discusses what the author has learned from audience feedback during their campaign creation process. They used feedback to choose a campaign name by having audiences vote, and to select pink as the preferred color scheme over black for the logo. The author also distributed questionnaires to gather feedback on their adverts and tasks, finding that audiences rated the adverts an average of 8 for interest and correctly identified the target demographics. Creating a Facebook fan page provided free advertising and allowed the target audience to engage with the brand, increasing its visibility on an appropriate social media platform.
Website target research
The document discusses research conducted with a target audience of 16-25 year olds for an EDM music website. Based on survey responses, the key findings were that over 77% of respondents were 16-25, and the most popular content preferences were tour dates, merchandise, tracklists, artist images and videos. Respondents also indicated they frequently used social media and were drawn to websites with bright colors, images and exclusive news/songs. This research will inform the design and content of the EDM website to effectively engage the target demographic.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
Campaign poster production
The campaign poster aims to raise awareness of the "This Girl Can" campaign through imagery that promotes the campaign's purposes. The design will be simple with clean fonts, minimal text, and photographs from the campaign's TV advert to create continuity and easily identify what the posters are about. Bright colors will help the posters stand out and catch viewers' attention in a positive way that matches the campaign's message of promoting women exercising. The campaign's logo will also be included to further connect the poster to the "This Girl Can" initiative.
Ting
This production proposal summarizes an interview that will be conducted with Eve McCarthy, who works for the production company Park Village. The 10-15 minute interview will discuss Eve's job and the day-to-day operations of a production studio. Park Village is known for its work with artists like The Kooks and Justin Bieber as well as large companies like Nike and Adidas. The target audience for this informative entertainment piece are aspiring individuals between ages 15-21 who are interested in learning about the film production process and what it takes to work with famous stars.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Evaluation q5
The document summarizes how the author addressed their target audience for a rock magazine. They conducted a survey to determine the preferred color scheme of red, black, and white. Fonts and layouts from successful magazines were also analyzed and adapted. The main article was written in a mature yet down to earth style to appeal to the target audience. Through these conventions from real media tailored to audience feedback, the author was able to effectively attract and address their target readership.
Production Proposal
This production pitch proposes a 10-15 minute interview with Eve McCarthy, who works for the production company Park Village. The interview will provide insight into the day-to-day operations of a production studio and working on films, music videos, and advertisements. Park Village is best known for its creative work with a variety of clients, from musicians like The Kooks and Justin Bieber to large companies like Nike and Adidas. The target audience is 15-21 year olds who are interested in learning about the production process and aspire to careers in media. The purpose is to give viewers an entertaining look at the hectic nature of on-set work in the industry.
Audience feedback
The document discusses audience feedback received on media products created by the author for an indie/pop genre. A questionnaire was conducted with 5 people. Feedback was positive on the simple front cover design and eye-catching main image, though some felt it lacked detail. Most felt the design supported the music video. Color scheme feedback validated the author's simple, neutral style. Overall feedback was positive on the cohesive style across pieces. The author learned about enhancing front cover detail while maintaining genre conventions.
EVALUATION OF THE SCRIPT
The client meeting went well and improvements were made to the script based on feedback. There was an issue with the originally planned long one-take fight sequence which was not possible given resources, so it has been changed to be shot strategically framed. The script format and shooting script were completed though the latter took extensive time. Ethical and legal requirements are met. Strengths include the script helping with future tasks, but time management has been a weakness throughout. Opportunities exist to promote the film, but financing remains a threat.
Magazine front cover features
A presentation outlining the features we added on our final magazine as well as the comparison from it to our initial design (flatplan).
Audience research
BBC Three would be the ideal channel to broadcast a new sporting documentary, as its target audience includes 16-34 year-olds. Research into popular documentaries on various channels provided insight into editing styles, camerawork, and sound design that could make the documentary entertaining. Meeting feedback suggested a wider audience would enjoy a sports documentary. The target demographic would be social grades C1 and E, ages 18-21, with aspirational and mainstream psychographics. BBC Three has experience airing genres like comedy, drama, and crime, and innovates with formats like short news bulletins, making it well-suited to premiere the new documentary.
HMierzwa- Researcher Capabilities Reflection
This document discusses a marketing research project conducted for Nature Yoga, a small yoga studio in Chicago. It discusses how the research benefits various groups like the client, students, and respondents. It emphasizes the importance of conducting trustworthy, accurate research and considering various perceptions in the analysis to avoid biases. The student reflects on how the project helped with their learning and development of skills relevant to their future career in marketing.
Print advert development
The document discusses the creation of a print advertisement for a band. The creator chose a group photo showing the band sitting down to appear approachable for their youthful audience. Editing techniques were kept consistent with previous work to establish the band's style. Text and design elements were added, including magazine ratings and the iTunes logo, to maintain continuity. Feedback will be sought from the target audience on the draft.
Questionnaire of poster
The document summarizes the findings of a questionnaire about film posters given to 20 participants. Key findings include that participants expect an image, title, and text on a poster. Posters that featured a central character shot were seen as most persuasive as they give insight into the narrative. Conveying the genre through mise-en-scene was also effective. Posters were identified as the most persuasive form of advertising compared to trailers or reviews as they build mystery while informing audiences. The findings will influence the creator's own poster to meet audience expectations through compelling imagery, clear communication of genre, and an intriguing central character shot.
Questionnaire analysis
The document analyzes the responses to a questionnaire about documentaries in order to help plan a new documentary. Most respondents were 18-21 years old and watched less than 1 hour of documentaries per week. Camera shots were seen as the most important documentary element. Respondents enjoyed expository and observational styles exemplified by David Attenborough and MTV Cribs. Their favorite documentaries included ones about football clubs, Munich air disasters and police interceptors, suggesting potential themes. Answers about dislikes and locations will help avoid mistakes and decide filming areas.
Evaluation
The document discusses how the media product uses, develops, and challenges conventions of real media. It states that the film incorporates genres of social realism, teen drama, and action films. The poster leaves topics ambiguous with simple pictures and coloring reflecting the genre. The review is positive and reflective like real products. Feedback benefited the film and poster by influencing them to be serious and focus on objects rather than faces. Media technologies, especially iMovie, were researched and proved crucial to the successful production through their editing, sound, and effects features.
Foundation portfolio presentation
The document discusses the development and design of a magazine media product. It summarizes market research findings which informed design choices like targeting audiences aged 17-35 who prefer indie music and weekly editions priced at under £5. Technologies learned include Photoshop, blogging, and presentation software. Completing the full project helped improve design skills and understanding of how to effectively structure magazines based on analyzing real media products.
What's hot (20)
Similar to Rationale survey results
Evaluation post 3
The document summarizes the results of a survey conducted to get audience feedback on a music video and accompanying promotional materials created by the author for a class project. Key findings from the survey include:
- 83% of respondents correctly identified the genre of the music video as hip-hop/r&b.
- 100% of respondents found the narrative of the music video to be clear.
- 100% of respondents said the magazine poster and digipak grabbed their attention.
- Feedback on improvements included not having words cover the artists on the poster and keeping font sizes consistent.
- 100% of respondents felt the magazine poster fit conventions of the genre and would purchase a digipak based on the poster.
My Audience Feedback
The document is a survey conducted by Connor Hoskin to get audience feedback on a film he created. It contains the respondent's answers to questions about their age, gender, whether the film appealed to its target audience, how enjoyable it was, what parts they liked, what they would change, the effectiveness of the posters, and whether the radio text was effective. Connor analyzes the responses and learns that changing the tempo of the film was a mistake, the use of signs and symbols made it postmodern, and an effective promotional campaign requires hard work.
Presentation1
The document discusses audience feedback collected from a survey about various media productions. It summarizes that the survey found the respondent's preferred genre was indie and they accessed music through streaming services. Feedback indicated the music video's narrative was the weakest aspect and the print productions successfully conveyed a brand identity but could have made the album cover image clearer. Going forward, the respondent would put more emphasis on the narrative and refine the print productions based on the feedback received.
Evaluation question 3_newest !!!!
From distributing questionnaires and gathering feedback through focus groups and social media, the creator of a music video learned about their target audience's preferences. They found that folk and indie music were most popular, as well as the acoustic subgenre. This feedback helped shape the creation of an acoustic-style music video combining folk and indie elements. Additional feedback suggested including a performance aspect, which improved audience engagement. Further feedback on promotional materials led to enhancements. Overall, audience feedback proved invaluable for creating a music video that would appeal to target viewers.
3) what have you learned from your audience feedback?
Nancy gathered audience feedback throughout the process of creating a poster, magazine, and trailer for her horror film project in various ways:
She conducted a questionnaire that provided feedback on genre preferences and viewing habits. She also used social media like Facebook to get feedback on her magazine poster and final trailer. For the trailer, she screened it for an audience as if it was playing in a theater.
The feedback helped Nancy determine that horror was a good genre choice for her target age range, that she should distribute the film beyond just theaters, and that creating an immersive viewing experience yielded more insightful feedback. Overall, the feedback validated Nancy's creative choices and allowed her to further refine her work.
My Audience Feedback
The document analyzes audience feedback from a survey about a film. Key findings include:
- The target audience was reached, as most respondents were young females as intended. However, it's still unclear if the right age group was reached.
- The beginning of the film was more enjoyable than the end, suggesting a mistake in changing the tempo.
- Respondents would change making the ending clearer.
- The posters need more work to be fully effective at promoting the film.
- The radio text was an effective promotional tool as it made people curious about the film.
- The filmmaker learned not to change a film's tempo if the beginning is good, and that the film
A2 q3 advert
The document discusses audience feedback collected on an advertisement. Based on feedback from five people, changes were made to the placement and color of text in the ad. "Out Now" was moved down and changed to black. "Featuring" was changed in terms of wording, font, and placement. Continuous feedback from friends allowed for minor changes. More in-depth feedback could have improved the ad further.
Evaluation Question 5
The document discusses how the author used social media and questionnaires to engage their target audience in developing a film opening. They posted regularly on Facebook and Twitter to gather feedback on initial title ideas and whether the audience found the concepts appropriate and engaging. Two questionnaires helped determine the most popular title and confirmed the audience's interest. Photos from filming and relatable characters in a familiar setting further attracted the audience to feel involved in the process and connect with the story.
Poster
The author asked an audience for feedback on a movie poster to identify strengths and weaknesses. The audience responded positively to the strong colors that stood out and contrasted well, making the poster eye-catching, as well as the conventional horror genre image. Weaknesses included a lack of reviews to engage audiences and an ineffective billing block. Based on this feedback, the author added a review to make the poster more appealing.
Evaluation task 3(part 3) *revised
The document summarizes feedback received from a focus group and online survey about a music video. Key findings include:
- Male focus group members did not like the "girly" scenery in the video, while female members enjoyed the simple scenery.
- Focus groups provide a lot of fast, cheap qualitative data but responses can be influenced by others.
- Online statistics identified the audience's gender but not preferences.
- The video successfully targeted female audiences through its indie pop style with pink/purple colors and balloons.
- Most said they would buy the product (album) after seeing the video, though it did not appeal to some male viewers.
Evaluation question 3 audience feedback
The document discusses the importance of audience feedback in developing creative works. Through research on the target audience of pop music listeners, the author was able to focus their music video and supplementary materials on the song "Torn" by Natalie Imbruglia. Audience feedback from a questionnaire helped determine expectations for the video's narrative, visuals, and ancillary products. Further feedback shaped revisions and ensured the final video and materials met audience expectations. The author concluded that extensive audience feedback is essential to understanding the target market and creating products they will enjoy.
Evaluation question 3 - (2)
Audience feedback helped the creator make changes to their media products to better target their intended audience. Researching existing social realist films and conducting a questionnaire provided insight into the target demographics interests like gang culture and modern issues. The trailer length, inclusion of social media links, and use of violence in the poster were adjusted based on feedback. Additional interviews gave more perspective on engaging real-life issues. Peer reviews highlighted needed text clarity changes. Final feedback confirmed the products would appeal to the target audience and meet social realist genre conventions.
Evaluation 3 script
Gabriella gained valuable audience feedback when producing her short film "Outcast" that helped her better understand what themes and issues would resonate most with her target audience of teenagers. She used questionnaires, interviews, focus groups and screenings to collect feedback. The feedback helped her realize that flashbacks in the film were confusing and needed to be changed to a continuous narrative. It also informed her decision to use teenage actors who could portray feelings and situations her audience could relate to. Overall, the audience feedback helped Gabriella tailor her film to better engage her target audience.
Evaluation question 3
From analyzing audience feedback from a survey, the document learner gained insight into how effective their media texts and trailer were. The feedback showed that the trailer and ancillary products successfully met the codes and conventions of the genres. Most of the audience was the intended age range and gender. The representation of gang culture was seen as accurate by over 70% of the local audience. Over 85% of viewers found the trailer entertaining and 100% wanted to watch the full movie. 87% felt the quality was high. The cliffhanger and music choices were also deemed effective by over half the audience. The magazine and poster were seen as very effective at advertising the film.
Evaluation question 3
The document discusses audience feedback received on a music video, digipak, and magazine advert. Feedback was gathered through surveys. For the music video, feedback helped with decisions around color scheme, locations, costumes, and lighting. Comments noted successful elements like fonts and photography. Suggestions to improve included better image quality. Overall, the feedback helped identify effective elements and ways to strengthen the projects, showing the value of audience perspectives.
Evaluation 3
The document discusses feedback from a survey the author conducted on their music video and ancillary products. They created an online survey using SurveyMonkey and distributed it on social media sites. The survey included questions about the respondent's age, gender, their opinion on the genre of the music video, and whether the mise-en-scene fit the genre. Most respondents correctly identified the genre as synthpop and felt the location, costumes, and props were appropriate. This validated that the author successfully created a music video that matched the genre of the song and fit conventions of synthpop.
Audience research Poster
Amy-Jane Wilson conducted audience research on a poster she created. The feedback indicated that the clear color scheme was suitable and worked well together. Respondents also noted the conventional fonts worked well together, though the logos could be smaller. Feedback further suggested the layout was very good and conventional, with no changes recommended. The image received positive feedback for being conventional and creating a sinister feel.
Evaluation 3 -Bartek Wielblad
The document discusses the results of audience feedback gathered through a survey about a student's music video and ancillary texts (a digipak and magazine poster). Key findings from the feedback include: most people rated the music video highly; most felt it fit the hip hop genre; high lighting was seen as the biggest difference from other music videos; and the ancillary texts were seen as effectively promoting the music video. The student concludes some areas for improvement like adding more information to the ancillary texts based on feedback.
Summary of what audience feedback has taught me
The audience feedback confirmed that the documentary was appropriate for its target audience as they enjoyed it. It also showed that the print advert followed conventions well and attracted the intended audience. However, comments on the documentary itself differed from the positive questionnaire responses and suggested adding sound effects to ensure audience enjoyment and encourage viewers.
Q3 - Audience feedback
The document discusses how the author used audience feedback throughout their creative process to shape and improve their work. They administered questionnaires and used platforms like Padlet to gather feedback on elements like camerawork, editing, sound, and mise-en-scene. This allowed the author to eliminate dislikes and make their production more appealing. They also learned to broaden their target audience by making their work more conventional for both the genre and format based on feedback. Regularly obtaining and implementing audience feedback helped the author stay organized and ensure their work met expectations.
Similar to Rationale survey results (20)
3) what have you learned from your audience feedback?
3) what have you learned from your audience feedback?
More from JenniferFinnigam
diary (2).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created pitching the main idea to receive feedback.
- Footage was recorded over two weeks and editing began in Premiere Pro, though some acting scenes could not be imported. The documentary was completed and uploaded for marking ahead of the deadline.
diary (1).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created and feedback was gathered via another survey.
- Filming was completed over 2 weeks. Editing in Premiere Pro presented some challenges with file sizes and importing acting scenes. A 4 minute cut was finished along with documentation of the process.
evualation.docx
This document discusses a student's process of creating a short documentary for BBC Three aimed at 15-25 year olds. The student conducted surveys to understand their target audience and decided to focus on serial killers or social media. They researched these topics and struggled with scheduling recordings around others' availability and technical issues. However, they were able to record acting scenes indoors using studio lighting. Overall, the student learned positive skills like different documentary styles and editing on Premier Pro, but technical issues prevented fully editing their 10-15 minute documentary.
editing process.pptx
The document describes Jennifer Finnigan's documentary editing process. She began by finding an opening from the BBC to set the tone and importing it into Premiere Pro. She then found court case clips on serial killers to include, which she downloaded and separated the audio and video. Interviews were also recorded and imported. The editing process involved adjusting brightness, adding titles, and including a photo montage with cross dissolves. Further edits on interviews included playing with hues, saturation and contrast. Written questions were included during transitions between interviews for clarity. Finally, news stories about murders from social media were downloaded and added to the timeline.
rationale feedback.pptx
Jennifer Finnigan created a survey to get feedback on her product idea in order to understand if her target audience would be interested and to determine if any changes needed to be made before production. The survey responses showed that the target audience understood and appealed to her presentation, and liked the dark genre theme she proposed. However, 50% of respondents also suggested some changes, such as providing less detailed slides and giving a more visual representation, which will help Jennifer improve her pitch for future projects.
primary research .pptx
Jennifer Finnigan conducted a survey to learn about her target audience for a documentary project. The results showed that the audience was primarily 16-20 year-olds, slightly more female than male. Most respondents had an interest in documentaries, especially true crime genres like serial killers and mysteries. When asked about their favorite true crime documentaries, most mentioned famous older murders. These survey findings will help Jennifer tailor her documentary project to attract this audience and focus on crime genres they are most interested in.
pitch.pptx
Jennifer Finnigan has been commissioned by BBC Three and BBC England to create a 10-15 minute documentary on "Culture of the digital age" targeting 16-25 year olds. Her idea is to explore how social media can influence serial killers and murders by examining past cases and interviewing experts on the topic. She conducted research on serial killers and psychology and surveyed audiences to identify preferences. Her documentary will use symbolic codes like acting, color schemes, and reenactments to set a dark and mysterious tone that draws in audiences. It will focus on how social media impacts criminal minds rather than profiling a specific killer.
notes (1).docx
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory posits that repeated media messages can influence people's views of reality.
3) Uses and gratification theory explores how people use media to fulfill needs like entertainment and social connection.
4) Reception theory examines how audiences interpret messages through preferred, negotiated, or oppositional readings.
target audience.pptx
This document discusses the target audience for a short documentary about serial killers that will be aimed at 16- to 25-year-olds. It notes that this audience would include those in secondary education, college or university, especially those studying psychology or interested in true crime. While demographics like religion, race, education and income are not major factors, age and gender will have more impact on the documentary's research. Specifically, the documentary will focus on the 16-25 age range, and consider that males and females often have different interests related to topics like history, sports or true crime.
analysing trailers .docx
The document analyzes trailers for the documentaries Blackfish and Sunderland Till I Die. It summarizes key scenes from each trailer that aim to elicit empathy from audiences. Blackfish features shots that portray the relationship and emotions between whales and their trainers, while Sunderland Till I Die shows how football brings communities and families together in Sunderland. Both documentaries attract different but overlapping audiences due to their topics, but aim to spread important messages and create change through sharing real footage and events.
Evaluation (3)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording and editing in Logic Pro, the podcaster learned to use the studio equipment and software, gaining skills in audio editing and mixing to make the podcast sound professional for their target youth audience. They were able to export the finished podcast and meet the deadline for their class project.
Process diary (1)
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Notes
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory proposes that repeated media messages can influence people's views of reality.
3) Uses and gratification theory examines how people use media to fulfill needs like entertainment and social connection.
4) Reception theory explores how audiences can have preferred, negotiated, or oppositional readings of media messages.
Process diary
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Evaluation (2)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording, the podcaster learned to use the studio equipment and editing software, gaining skills in audio mixing and overlapping tracks to make the podcast sound professional for their target youth audience. They also learned how to export the finished podcast.
Evaluation
The document provides an evaluation of a "smile campaign" project. There were difficulties with time availability and technical issues that required changes to the storyboard, script, and plot. Scenes had to be cut or altered due to location problems. Friends were gathered to record genuinely instead of acting. Overall, the end result was great though difficult, and lessons were learned about planning, backups, and skills in video editing and recording footage for clients.
Evauluation
The document summarizes complications faced by the author during the pre-production of a project for the Canon campaign. Equipment issues led to a change in the initial plan from documenting a singer's journey to documenting a band. Over the holidays, the author communicated with the band's lead singer to schedule filming of rehearsal footage the following week. While behind schedule due to illness, the author was able to photograph the band's performance and a duet. In conclusion, despite difficulties, the print and project went well overall, and the author gained experience with Photoshop skills for future use.
Scan 21002267 2022-02-14-11-51-46
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Diary (1)
The document outlines the timeline and progress for a project from its introduction on October 17th through evaluation on February 14th. Key milestones included starting research on October 19th, delivering a rationale pitch on December 4th, a photoshoot on January 15th, and recording a band in a theatre on January 28th. The timeline shows the various stages of research, planning, production and evaluation for the project over a period of nearly 4 months.
Evaluation
The creator faced difficulties during the production of a smile campaign advertisement including limited availability of time and technical issues. This required changes to the script, storyboard, and plot such as changing the first scene from waking up in bed to the character looking depressed on their way to meet friends. Due to being unable to record with the initial two characters, the creator gathered friends to appear genuine in the final vlog-style video. Though challenges were faced, the end result was a accomplishment that conveyed feelings of happiness, nostalgia, emotion, and love with the goal that the audience would not feel alone even at their lowest moments.
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Rationale survey results
- 2. In this screen shot, we can see that my audience think that my rationale pitch presentation was detailed enough. This benefits me because I can see that the targeted audience understand and have interest within my idea.
- 3. These results show that my targeted audience is able to relate to my pitch idea. This is because music could help them through a lot of what they are going through and help them get through a day-to-day basis. By using music as the theme of this campaign, the audience would feel like this canon camera would be more suited towards them as they can relate.
- 4. This bar chart proves that the targeted audience understood the pitch idea very well. Therefore, this benefits me as I would not need to change any details about my idea.
- 5. My idea was presented as interesting, this means it will keep the audience engaged within the advertisement. I was also told that they could relate to my idea, this therefore is great to me as I am able to connect with my audience on a serious topic.
- 6. I asked my audience if there was anything they would change about my presentation and idea, they answered no. This benefits me as I won't have to spend more time to change the pitch for my audience's standards. I can then move straight to my post- production phase.