audience

1. Audience
Questionnaire
Results & Summary

2. Questionnaire
 I conducted a questionnaire and got a small sample size of 20
people to give me a broad and detailed idea of my target audience
and to see what they would like in a music video, digi pack, and
website

3. Idecidedtoaskpeopletheirfavorite
genretoestablishtheconventionsof
thegenreI’dapplytomymusicvideo
andtoformatmytargetaudience,
theresultsdisplaythat14/20ofmy
participantsenjoyrapmusicthe
most,thisisagoodsignasmysongs
genreisrap,somyaudiencewould
enjoyitmore.Popalsogot3votes
whichmeansI’dapplysome
conventionsofPopvideostosuit
theirneedsasifImakeitallrapthey
wouldn’tenjoyit.

4. Idecidedtoaskthisquestionasit
givesmeavagueideaifpeople
actuallyenjoywatchingmusic
videos,inmyresultsIreceivedthat
30%ofpeoplewatchthemeveryday
andthesamepercentagesaythey
watchthem4timesaweek.Since
myaudienceenjoywatchingmusic
videosthenthey’llhaveanhigher
expectationfromartiststoproduce
entertainingandeyecatching
contentthroughcinematography.

5. Fromtheresultsofthe
questionnaire, Iplantoo
incorporatemoreofafun/vibrant
videotoappealmoretomytarget
audience, byincluding filming
duringthedayandinfamilyfriendly
locations.

6. MysongisATMbyNyge(producer)
andartistRushy,andthey'reboth
basedintheUK,mytarget
audience arefamiliarized withUK
rapsotheywillenjoytheproduct
morewhichgivesthemmoreto
lookforwardtoo.Iaskedthis
questiontogetaperspectiveofthe
typeofRapthatmyaudience listen
too.

7. Thepurposeofthisquestionwasto
getanunderstanding ofwhat
platformsmyaudience watchmusic
videoson,theresultswillthen
influence mychoiceonwhichsocial
mediaplatformsIwillpostmy
musicvideoon.YouTubeandArtists
WebsitewerepickedthemostsoI
willpostmyvideo there.

8. Musicvideosareacrucialtoolto
helpartistsbuildaplatformanda
followingasitdisplaystheirskillset
creativelyandspotlightsthemfrom
otherartistsifdonecorrectly.My
targetaudience agreewiththissoit
suggeststheyenjoyanartistmore
whentheyreleaseavideotoasong
theylike,whichwillbuildmyartists
platformandhopefullywilldrawin
morefans.

9. Idecided toaskthisquestiontopick
whatfeaturesofanartistswebsiteI
shouldaddtomyown,fromthe
resultsI’vedecided toincludeallof
themastheresultswerevery
spreadoutintermsofpercentage,
alsotosatisfytheneeds ofmy
audience andcreatethebest
websitepossible.

10. Tosuitthesongsvibeandaudience
response,I’vedecided tousealight
albumcover.Italsomatchesmy
ideaforthemusicvideoasIplanto
filminthedaytime.

11. Thisquestionwasdesigned togeta
perspectiveifanartistwouldmake
aprofitfromasong,onceitis
downloaded onastreaming service,
theartistgetspaid.Knowingmy
audience woulddownloadmysong
afterlistening andenjoyingitisa
bonus.

12. Fromsummarizing theresults,
mostofmyaudience wouldliketo
see”light”and“bright”colorsasit
appealstothemmore,sothisis
whatIwillincludewhendesigning
mywebsite.

13. Iwillbeincluding theartistssocial
mediaplatformssotheycanreceive
moreinformationabouttheartist
andgetaninsightonhispersonal
lifeandwhatthey'relikeoutsidethe
musicindustry,asmyaudience
believe itsimportantwhenan
artistssocialmediaisshownon
theirwebsite

14. Thisquestionwasaskedtogetan
understanding ofmy
demographics,andforthecertain
typeofcontentIwanttoshowto
myaudience duetoage.Fromthe
results,mostmytargetaudience
areagesrangedfrom18-21,soI
wonthavetoblockcertainthemes
outasthey'realloldenoughtosee
them.Forexample,theuseof
alcoholandmoney.

15. Thisisalsoanotherdemographic
whichisgender.Itissplitdownthe
middle, howeverwithmoremen.
SoIwillincludefeaturesthatthey
liketoseemorewhenitcomestoa
musicvideolikewomenbeing
sexualized, moneyandmore.
HoweverIwillstillmakeitappealing
towoman.

16. ANalbumcoverisimportantasit
appealsanaudience whenitis
interesting andmakesthemmore
likelytolistentothesong,Iplanon
makingitappealing tomyaudience
astheythinkitsimportantwhen
deciding tolistentoit.